I
i'..
I^arastan Marketing Division Is
featured In Trade Publication
Fieldcrest Carpet and
Rii
fecenti'
Marketing Division
an received recognition in
. *ele in Floor Covering
S’ ^'®*^*erial selling and
„ andising newspaper for
covering industry.
; and ideas of
'fanck Y T .
te rij . r- Larkm, president of
®re reported in a
article
3. 1975
in
issue.
the
The
To Spn p “Larkin Drive
Dev,!! r ashion Begins With the
ivgw riegins wiin me
Karastan’s N.Y.
Larlijp ^f^'cle slates that Mr.
Towgj, ’understands the sales
ttp^i of emotion, of
keL.,, ny, of sensuousness and
Wace them have a
koitig I? ^*1^ furnishings of a
■a Kafg ® ^ns made a beginning
He Cfl °"'n showroom in
Center at 919 Third
In (ijg '” York).
flUare H-900
^fkin showroom, Mr.
Arranged for the design
”ior 1 tor me aesign
aacii fn a dozen displays,
One on a fashion idea.
W^^njor display shows
llo..,.®” s Oriental Reflections
^«on,
f- In less than 200
Hspu ’Cot of floor and wall
Wjy there is shown a
Oriental type
Vs^ 'vhich feature earth
which can be co-
FRANCIS X. LARKIN
™Hai j "“ivii can oe co-
"'’11’ broadloom, other
®' hn^: ^^”8® and various types
In ^0 furnishings.
erek^’’lher discussing his
iodising philosophy, the
magazine quotes Mr. Larkin:
“When we first put fashion into
sheets, we had to tell the retailer
how to display them. Now we are
doing the same thing with
carpets and rugs.”
His theory of the carpet and
a ’:''’* ■ v‘“. ■’ •
Thomas P. Webster, left, receives the 1975 “Boss of the Year”
award from Cliff H. Knight, the 1974 recipient.
Webster Is 'Boss of Year’
Thomas P. Webster, manager
— General Accounting, was
presented the 1975 “Boss of the
Year” award at a recent
executives banquet held by the
Eden chapter of the National
Secretaries Association (Inter
national) .
The letter nominating Mr.
Webster was written by his
secretary, Cheryl Porter.
Presenting the award was
Cliff H. Knight who was the 1974
“Boss of the Year.”
rug marketing industry is that
there are too many people in it,
too many retailers and too few
customers. “That’s a descrip
tion of a commodity market.
That’s what we don’t want. We
want to be different,” he said.
Price will always be a part of
any sale, but the customer can
be traded up. It is time for the
industry to worry not about price
but about value given, Mr.
Larkin said in the article.
In closing, he is quoted as
saying, “When the recession
started we found that customers
were willing to pay a little more
to get a better value. They were
concerned that they would have
to live with the carpet they were
buying for a longer time than
they might have done otherwise.
“That is why, in our TV
advertising, we say to a
customer: ‘Don’t just buy a
carpet. Invest in Karastan.’ ”
»
-IK .-.gh-in
KENNETH DIXON
t
ROBERT SULLIVAN
Two Get Promotions
Two promotions have been an
nounced at the Karastan
Spinning Mill at Greenville,
effective recently.
AATCC Officer
Epps, at far right, is shown with the television set which
the drawing among Fair Share contributors to the United
. O —O * me c;iiut;u
^**ive at the Columbus Towel Mill and the Phenix City Plant.
left
’^Alister, Weave Room foreman.
are W. S. Ayscue, Columbus Towel plant manager; and
^pps Wins Grand Prize
Wayne H. Lawson, Research
Department, has been elected to
a third term as vice president of
the American Association of
Textile Chemists and Colorists
for the North Carolina, Virginia
and West Virginia region.
Lee Epps, Draw Tie
? department, Columbus
Ik. ‘'till, was the winner of the
P’’ize, a television set, in
(flawing held among Fair
;ets
’Contributors to the United
y^'campaign among the em-
^ at the Columbus Towel
Mill and the Phenix City Plant.
Employees in the two plants
gave or pledged a total of
$47,750, with 74 percent giving a
Fair Share. In the drive, 1,277
employees contributed in some
amount, and 1,050 contributed a
Fair Share.
AATCC is a research-oriented
organization of more than 9,000
members. Its goal is to promote
the increase in knowledge of the
use of dyes and chemicals as ap
plied to textiles. The group also
engages in technical activities to
establish test methods and
procedures for the textile dyeing
and finishing portion of the
industry.
Kenneth Dixon was promoted
to shift foreman in the Blending
Department,. and Robert
Sullivan was promoted to shift
foreman in the Dye Department.
Mr. Dixon, who was
previously a draw frame tender
in the Carding Department at
the Karastan Worsted Plant, is a
native of Oxford and a graduate
of Oxford High School. He
attended Southwood College for
one year and is presently
attending Pitt Tech.
Mr. Sullivan was previously a
lab technician at the Karastan
Spinning Mill. He and his wife
have a baby daughter. He is
presently working towards a
master’s degree in business at
East Carolina University.
WAYNE H. LAWSON
ay, JANUARY 12,1976
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