L
THE MILL WHISTLE
M
•■34
Eden, N. C., May 17,1976
No. 22
Karastan Unveils New
Nylon Plush Broadloom
ft-i
1
As g “between-market” intro
duction, Karastan has unveiled a
new Saxony nylon plush
broadloom called “Tre
mendous” featuring a strong
emphasis on “value.”
.’“'SWl
Robert V. Dale, vice president
of styling and design for
Karastan, described the new
item as being “a tremendous
value in every respect.” He
stated, “Tremendous was
purposely developed for its
obvious sales appeal.”
* Y '
*(ii( ■ presents trophies and Savings Bonds to company’s champion doffers, Phillip Dickerson
and Ray Pruitt.
Mr. Dale reported that
Tremendous has a suggested
retail price of $8.95 a square
yard ($9.95 on West Coast).
“This is an excellent price for a
carpet offering such a
luxuriously dense plush surface
featuring heat-set nylon yams
with the Saxony finish. It comes
in a choice of 19 of our top-selling
colors.
“This provides the consumer
with a broadloom which
combines luxury, an excellent
hand, a popular and practical
texture, durability and rich
colors — all at a very desirable
price point.”
Tremendous is already in
production for shipment to
Karastan retailers throughout
the country, Mr. Dale said.
“Initial dealer reaction has been
outstanding,” he said.
“Normally,” he explained,
“Tremendous would have been
introduced at the June Markets.
But we were able to get this new
fashion ‘on stream’ quicker than
we had anticipated, so we
decided to get it to our dealers in
time for their peak Spring
selling season.”
ieldcrest Superdoffers
^re Presented Awards
'eidc
., “Crest’s two Superdoffers
■ presented trophies and
Bonds
management
the
the
tj: *“r L. Jackson, senior vice
ij “cnt-manufacturing, made
iLP*'csentations to Phillip
(iJi^^cson, the company’s
^Pion warp doffer, and Ray
Pruitt, Fieldcrest’s fastest
filling doffer.
Mr. Jackson congratulated the
Superdoffers on their fine
showings in the National
Superdoffer tournament and
said he expected them to go even
farther in the next tournament.
Each of the Fieldcrest doffers
won his first round of competi-
lildcrest, McDonald’s, Inc.
‘gn Licensing Agreement
Tracy, president of the
'crest Marketing division,
;( “trounced the signing of a
1 “sing agreement with
“Md’s, Inc.
V
' ® Chicago-based company.
“Cr in the fast food industry,
....Over 3,700 restaurant
;'>ons in the United States
19 foreign countries and
(j“cDonaldland characters
k“*nong the most quickly
Poized in American life.
''Ponald’s-inspired designs
I iovenile bed and bath
II “6ons will be sold under two
known brands, “Ronald
■ onald and Friends” under
F'ieldcrest label and
“McDonaldland” under the St.
Mary’s label.
In addition, specially designed
merchandise will be sold under a
private label. All collections will
involve different design themes.
Mr. Tracy noted that the
juvenile collections each will
involve completely coordinated
beach towels, sheets, blankets,
bedspreads and bath rugs.
They are styled to capture the
warmth and spirit of the
McDonaldland characters and to
display the same friendly fun
loving appeal and quality that
McDonald’s itself has success
fully achieved in its presentation
of the McDonaldland family to
America’s children.
tion in the tournament held in
Textile Hall in Greenville, S.C.
Phillip Dickerson, of the
Bedspread Mill, defeated the
doffer from Cheraw Yarn Mills
and then was beaten by the
doffer from' Reigel Textile
Corporation.
Ray Pruitt, of the Draper
Sheeting Mill, defeated the
doffer from Deering Milliken
and then was defeated by the
Reigel filling doffer who went on
to win the national filling doffing
championship.
Fieldcrest’s two champions
will go to Charlotte in June to the
National Superdoffer Awards
Banquet and will receive
certificates from the American
Textile Manufacturers Institute,
sponsor of industry-wide
competition.
Fraser Named
To Insurance
Advisory Post
K. William Fraser, Jr., vice
president-finance and treasurer
of Fieldcrest Mills, Inc., has
been appointed a member of the
Southern Advisory Board of
Arkwright-Boston Manufac
turers Mutual Insurance com
pany.
Born in New York, N.Y., he
graduated from Cornell
university with a BS degree in
mechanical engineering and
earned an MBA degree from
New York university.
K. W. FRASER, JR.
Mr. Fraser is currently presi
dent and a director of the
Northern Carolina chapter of the
Financial Executives institute.
He served Morehead
Memorial hospital as chairman
of the finance committee from
1973 to 1975 and the Eden YMCA
as president in 1975.
He is a member of the Meadow
Greens Country club and the
Manhattan club in New York
City.
YMCA AAembership Campaign In Progress
The campaign to obtain new
members for the Eden Central
YMCA will continue through
June at Fieldcrest.
According to Bruce Parsons,
YMCA executive director, the
goal of this city-wide campaign
is at least 300 new members for
the Y.
Heading the campaign at
Fieldcrest is J. D. Huffman,
manager-supply purchasing.
This year’s YMCA president is
R. L. Glasgow, superintendent of
the Cutting and Sewing, Packag
ing and Warehousing Depart
ments, Blanket Finishing Mill.
Payroll deductions will be
available for Fieldcrest em
ployees wishing to join the Y,
according to Mr. Huffman.
Literature outlining the
programs for both youth and
adults, and payroll deduction
cards are available from super
visors in all Eden area plants
and offices, Mr. Huffman said.
A proclamation designating
May 2-8 as Eden YMCA week
was signed by Mayor Jones
Norman.
Some of the programs avail-
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