Distributors See
New Laureicrest
Broadiooms
Subtle pattern effects, striking
colorations plus popular price
appeal feature the new
broadloom fashions introduced
by Laureicrest Carpets at its
Distributor Sales Meeting.
Key executives from
Laureicrest distributor
companies across the nation
were given a preview of the new
grades by Robert V. Dale, vice
president of styling and design.
Self-toned colorations form
understated designs in “Satin
Elegance,” a “satiny” looking
plush tufted on a cut-and-loop
machine. The luxurious pile is
made with Anso 10-denier nylon
filament yarns and is available
in 25 colorations.
Mr. Dale noted that the soft
fine-denier nylon yarns and the
"semi-patterned” styling prove
u combination of luxury and
elegance that will give Satin
Elegance “across-the-board ap
peal.”
“Royal Welcome” is the name
of a new heavyweight plush by
Laureicrest, It is also tufted of a
10-denier Anso filament nylon
’'"'****
FOUR STAlt SW1.\;FH broadloom rack
Laureicrest with its Di' ce new lines for fall plus the
grade introduced in the spring.
M 0 N D A Y . M A Y :il , 10 7 0
being offered bv
‘Leisure Class”
face yarn. A key styling feature
is the choice of 25 “high-fashion”
moresque coloration.
The moresqued yams, Mr.
Dale pointed out, actually pick
up some of the moresqued colors
used in the design of Satin
Elegance. “Royal Welcome
should be one of the outstanding
new broadiooms in the industry
this Fall,” he said.
The third new item offers a
combination of “popular styling
and exceptional value,”
according to Dale. Called “New
Star,” it features a Saxony finish
in a luxuriously dense nylon
plush.
“The crisp definition imparted
to every tuft by the heat-set
Saxony finish is undoubtedly an
important sales point with
consumers as this is probably
the most popular texture in the
industry today,” Mr. Dale
commented.
“The fact the New Star will
sell at a very popular price point
will give this fabric special
appeal to retailers and con
sumers,” he concluded.
■.-y
B
ir" /
At the Laureicrest Distributor Sales Meeting, changes views with Frank II. Wood. ,Ir., president
Francis X. Larkin, left, president of the Field- of George T. Wood & Sons, Inc., and Hob Nicoll,
crest carpet and rug marketing division, ex- vice president of sales for Laureicrest.
Laureicrest
Meeting
(Continued From Page One)
ing; Robert V. Dale, vice presi
dent for styling and design;
George V. Grulich, vice
president for marketing
services; J. Paul Kitchens,
division vice president-rug and
carpet manufacturing; Bruce
Stuckel, merchandise manager
for Laureicrest products;
Robert E. Venturini, national
distributor sales manager, and
Larry Owen, general' manager
of Laureicrest Carpet manu
facturing.
Laureicrest distributors
represented at the four-day con
ference included Bramlet &
Company, Camelot Carpet
Corp., General Floor Products,
Inc., Rabat Distributing Com
pany, Keystone Floor Products,
Midwest Floor Covering, Orgill
Bros. & Company, Rauschen-
berger Floor Covering, Spear-
Newman, Inc., State Distribut
ing Corp., Tri-State Supply Com
pany, Inc., and George T. Wood
& Sons, Inc.
Mr. Nicoll explained that
“Service with a Style” was
chosen for the meeting’s theme
because the “key words
‘service’ and ‘style’ clarify our
goals for developing a large and
mutually profitable business
with your fine organizations.”
Mr. Binford, who was assisted
by Mr. Stuckel, is responsible for
the development, pricing and
merchandising of products,
stressed that Laurelcrest’s
orientation is “to design, manu
facture and price products that
fill a need in the marketplace
and generate substantial
business with the ultimate
consumer. So we start with the
I'm
NEW' STAR is the name of this new Saxony nylon plush introduced
by Laureicrest Carpets. It features the Saxony heat-set finish which
gives each tuft crisp definitions and comes in I!) colors.
consumer and work back
wards.”
Three new broadloom fashions
being introduced by Laureicrest
for the Fall were unveiled by Mr.
Dale. They include a new Saxony
nylon plush called “New Star,” a
self-toned patterned fine-denier
Anso nylon broadloom . called
“Satin Elegance,” and a
heavyweight moresqued plush,
also of fine-denier Anso nylon
yarns, called “Royal Welcome.”
New advertising and mer
chandising materials were
presented to the Laureicrest dis
tributors by Mr. Grulich. This
included material for suggested
retail ads plus several display
fixtures available to Laureicrest
dealers through their
distributors.
One of the units, called the
“Four-Star Swinger” broadloom
rack, permits the display of four
complete lines on a fixture
measuring just 38-inches wide
and 78-inches high.
It is currently being offered as
a complete package to
Laureicrest dealers with all
three of the new lines plus
“Leisure Class,” an Antron
nylon plush with a wavy self-
(Continued on Page Six)