;■
listributors’ Meeting
^Heid By Fieldcrest
Contit
inued From Page One)
|'’agers from the Fieldcrest
fKeting Division, who
in depth innovative
. techniques and fabrics
nave been developed this
Marketing Division,
'fketing
^racy, president of the
the division’s
. -o objectives for the
, te years and emphasized
;Ui(^'''^Portance of the
;l^^,^**iars’ contribution to
)f ■ '
importance to the
a ntors was the introduction
the
•’^w Distributor’s Bed
spread Program. The plan was
instituted to provide for local
stocks at the distributors’
warehouse to service key
Fieldcrest accounts in their
respective areas. The program
was hailed as innovative and
effective by enthusiastic
distributors.
Distributors represented at
the meetings were: Bradford
Textile, Cohen Dry Goods, Fitts
& Company, Jack Gall & Com
pany, Goldsmith Company,
Isbell-Kent-Oakes, Ledbetter
Dry Goods, Richmond Dry
Goods, Shorland Textile, Sushan
Brothers & Co. and Solomon
Brothers Inc.
l.-)0 VK.VH.S WITH FIKLIKKFST — These
distributors and their family-owned organizations
represent over l.'iO years’ relationship with Field
crest. Shown with I). M. Tracy, center, president
of the Fieldcrest Marketing Division, are from
left, Gilbert Oremland, Shorland Textile; Philip
W. Klaus, Richmond Dry Goods; .Mr. Tracy: C. R.
Harrison, Fitts and Company; Clifford Cohen.
Cohen Dry Goods: Jack Cohen. Cohen Dry Goods;
and .‘Man Goldsmith, Goldsmith Company.
Fieldcrest distributors with I). .M. Tracy, K. F. .McCarthy and C. B. .Arnold of Fieldcrest.
'hei
McDonald's Characters Used In Collection
re promise of fun in
a _
America’s youngsters
teld('
Hed and St. Marys have
tedhp " McDonald’s, Inc. to
Wfin delightful
based on the fun-
familiar McDonald’s
with over 3,700
jg franchises in the
known throughout
for their quality
V and powerful and
'he iv ^'^''®'^*‘ising efforts,
lectig’^^'^crest and St. Marys
«regf ’ though executed in
design themes, are
characters and to display the
same friendly, fun-loving appeal
and quality that McDonald’s
itself has successfully achieved
in its presentation of the
McDonaldland family to
America’s children.
The Fieldcrest Collection,
called “Ronald McDonald &
Friends,’’ portrays happy chil
dren playing with Ronald
McDonald and other McDon
ald’s characters, shown against
a spring-like, tree-filled back
ground.
The collection, softly colored
in a fresh green, pink and red, or
a warm brown, blue and peach
combination on white, is found
on sheets, a blanket,, and
comforter.
The pillowcase shows two
scenes: children in a child-sized
train with Ronald and Mayor
McCheese, reversing to Ronald
McDonald, Big Mac and the
Hamburglar marching along
with their young friends.
It is ideal for framing as a wall
hanging. A giant hamburger
shaped rug and a bath sheet with
a full-length picture of Ronald
completes this zany collection.
“McDonaldland,” as the St.
Marys collection is called,
features Ronald McDonald, Big
Mac, Mayor McCheese, Captain
Crook, the Hamburglar, the
Professor, the Gobblins, the
Grimace and two round-faced
children in bold, primary colors
and clean-cut outlines on a
dazzling white background.
The characters are shown on
sheets, a reversible pillowcase
(see it framed in the photo), a
blanket, and a bedspread edged
in white fringe. A handsome
white rug patterned with the
“Golden Arches” symbol of
McDonald’s and a bath sheet,
able to double for beach or pool-
side, complete the collection.
Ronald McDonald, the well-
known McDonald’s clown, was
the feature attraction at a joint
Fieldcrest-St. Marys press party
held May 26 on the 39th Street
Fieldcrest showfloor.
Over 100 members of the New
York magazine and newspaper
press, as well as Fieldcrest and
St. Marys personnel attended.
Ronald entertained the delighted
guests, including 10 children,
with magic tricks and jokes and
posed with every guest for a
candid picture.
The pictures, nicely framed,
were given to the guests as
souvenirs of the party. In
keeping with the party theme,
guests were serv^ Big Macs,
fillet of fish and apple pies
prepared in the kitchens of a
local McDonald’s franchise.
Press and buyers alike
responded enthusiastically to
the collections. It is hard to
determine which age group
enjoyed the party more, children
or adults.
Donald McDonald and Friends” will be sold under the Fieldcrest label
‘McDonaldland” will be sold under the St. Marys label.
'Ay, JULY 19, 1976