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The “Grand Gallery” In Karastan’s new Chicago showroom
•aboratoiy’ Of Concepts Unveiled ^Karastan
Coi
Francisco had
converted to
iva(jfrom Page One)
■®Dts presentation
■lurin ^ have been develop-
."ig the past 18 months.”
ta^. pointed out that
a,?/ showrooms in New
.jl"" San
"Do
many of the
a?n n ®®^ured in the new
cp-p mcreased footage,
isiifg 'ngs and window
lot^ Z* designers the
?Porh a number
_^nt new ideas and
"'gswe.
Otho,. ", - '
showrooms.’
to
le
othe ' could not do
*Dtan’
® new Chicago space
JofJ^cd by the Shank
le hnsh"^ headed
of and wife design
i^hanJ Erica Shank,
s On t ’ "'ho also did the
a. .'^arastan’s New York
the Fieldcrest
DKpigP'vision.
Dptijl'.s model store
fatjj^ [he foundation for our
help our dealers
hiore inviting selling
stated in the past,
'ISi
Sa,
ti p
k mncisco showrooms,
^'de^tu responsible for
d „/he New York show-
. Of
fastr^ed by Mr. Larkin:
- '•an’s • -
to to
‘'hent.
4,
dy
'Od ^^rpet stores today are
\m>'^mtters of waterfall
Ofell the charm and ap-
iDt
® Osed car lot.
how
feel
this showroom illus-
>a,
g carpet stores can
fashion and
Dap her and organization
adigC'ake shopping for the
'§
'lepp hn exciting, pleasant
1 , rather than the con-
>, '-iiore
many find it
feu,
Daej,;®h, “The model store
k ‘I Is ,. , .. -
edt,
>t
established before a
\‘[hrs the showroom. The
*" glass walls flanking
AUGUST. 16
the entrance create the look of a
retail store from the outside. In
each window one of Karastan’s
new area rug collections is
featured.
“But, instead of a plain
product display, the rugs are
shown in the environment of a
modern living room illustrating
their dual function as an accent
piece on the floor and as a
wallhanging.”
The space within the Chicago
showroom is divided into a
series of partitioned areas
including a “Grand Gallery”
featuring a parquet floor and a
mirrored ceiling. This gallery
currently highlights Karastan’s
new area rugs on the floor and
walls.
Other areas include a section
devoted totally to broadloom and
a series of “galleries” featuring
each of Karastan’s Oriental
design rug collections.
A special space has been
created for Karastan’s group of
contract broadlooms including a
small conference room which
can be partitioned by a movable
wall. A number of private offices
are also incorporated in the
showroom.
Mr. Larkin stated: “We
purposely highlighted our area
rugs for this market, especially
in the Grand Gallery. This is
because we introduced four
completely new area rug col
lections, and we wanted to make
a strong, dramatic fashion
statement about these rugs.
“The flexibility of our new
showroom permits us to shift the
emphasis readily when we have
other products that we wish to
feature.”
The broadloom area
incorporates many of the
concepts previously developed
by Karastan management and
the Shanks in the New York
showroom. This includes:
(Continued on Uage Six)
This gallery is devoted to the original Karastan collection of Oriental design rugs.
Karastan’s contract grades are displayed in this separate section of the new showroom.
1976