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New Beene Collection A Standout
Geoffrey Beene, America’s
great fashion independent, has
designed a bed collection
destined to become the ultimate
in simple elegance for the
sophisticated shopper.
The collection, which was
widely praised by store
executives during the November
Market Week, will be in the
stores by early spring.
Mr. Beene, who is known for
his casual, comfortable and
feminine designs in women’s
clothing, has been recognized
with three Coty Awards and a
Coty Hall of Fame Citation.
In designing for the bedroom,
Geoffrey Beene again exhibits
that special flair that sets him
apart. For, Fieldcrest, he has
created five refreshingly simple
designs that are at once neat,
elegant, and restful.
An artful red “bow” pattern
and a scrambled letter
“signature’’ pattern are both
completed in the purest red (his
favorite color) on a pale silver
background.
There are two “stripe”
designs, composed of pencil-thin
blue and turquoise lines on
white, the other matress ticking
stripe in an innovative taupe,
white and blue combination.
Finally, there is a handsome
“tromo I’oeil” nautical knot
design sure to please those who
like fashion pure and simple.
In his designs, Mr. Beene has
succeeded in creating the most
Red, vibrant and alive is Beene’s innovative signature ensemble.
flattering background possible
for the woman who buys bed
fashions. She is the central
element and he uses soft, flat
tering colors and simple, un
complicated lines to enhance her
he does not over
presence;
whelm her with strong tints and
turbulent patterns.
From a merchandising
viewpoint, the collection is a
standout. It is simple, complete,
and easy to assimilate. The
smalt number of SKU’s makes it
easy for the retailer to purchase
and display and easy for the
consumer to understand and
buy. And the packaging is
superb.
The Geoffrey Beene for
Fieldcrest Collection is expected
to become a solid success
Fieldcrest line. Fashion oh
stores have demonstrated
positive reaction to the ejd® f
merchandising possibild'^ i
the unique collection d”
famed Beene name.
P„«, ribbon,, .bn. «,.b , bow on U.0 pmowoaoo, nr. drawn on ““ ‘
sheets and pillow cases of the palest silver in the Bow Ties design.
THE MILL WHl^