At Karastan Sales Meeting
Halston Carpet Designs Ir
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William C. Battle, presi
dent of Fieldcrest Mills, Inc.,
addressed the opening ses
sion of the meeting.
“Karastan . . . where fashion meai
was the theme set for the Kar
Meeting heid in June at Pine Isles, Gi
on fashion was underscored througiio
day meeting which was highlighted by
tion of the first coliection of carpet
Haiston — the worid famous At
couture fashion designer.
Halston’s initial group of three c3
were presented to the Karastan sale;
with a comprehensive merchandising
tion program created for Karastan d®
the collection on a total fashion basis. \
The meeting was addressed by Willi®
president of Fieldcrest Mills, Inc., who^
the members of the marketing and tf
divisions for their continued gains in ss*
contribution during the first half of the f
Francis X. Larkin, president of l|
Marketing Division, noted that Kar^j
figures for the month of March, f^';
previous records in the 49-year histoff
pany. J
He cited the strength of Karastan'®
rug introductions for Fall 77 with parf®
sis on the Halston collection and the
chandising package developed to
fashions.
George V. Grulich, vice-president
Services, unveiled the Halston mercli^
gram. Based on a store-wide event
many Halston fashion products, the
corporates a broad variety of spec'*
“Halston for Karastan” display fixtut®
terials, a live and film presentation j
oriented advertising. In a number of K®'
Elegance,Simplicity!
Francis X. Larkin, right, president of the Karastan Marketing
Division, discusses merchandising ideas with Bob Ball of the sales
staff during a coffee break.
The unmistakable “Halston" look
of tailored elegance and classical
simplicity is emphatically expressed
in the first collection of carpets creat
ed by the world-famous American-
born couture fashion designer for
Karastan.
For his initial group of carpet de
signs for Karastan, Halston takes
three styling approaches typical of
the man whose design philosophy is
“less is best”;
(1) A heavily-textured, high-low,
tight-looped fabric with a definite
handcrafted look called Basket-
weave.
(2) A fascinating geometric pat
tern subtly formed from his “H” sig
nature in a sumptuous plush called
The Halston ‘H’, and
(3) His now famous “suede”
trademark executed in an ultra-
dense velvet fabric named The
Suede Look.
The three broadioom carpets have
been used extensively throughout
Halston’s spectacular four-story
townhouse, the first privately-owned
modern townhouse built in Man
hattan since World War II.
THE SUEDE LOOK carpet
tensively throughout his Me’’
THE »M ILL WHiS'f