Newspapers / The Johnstonian-Sun (Selma, N.C.) / May 4, 1933, edition 1 / Page 2
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I# N'i THE JOHNSTONIAN—SUN If. L. STANCIL, Editor and Mgr. SUBSCRIPTION One Year $1.00; 6 Months 50c Entered as .second-class matter July 4, 1929, at the post office at Selma, N. C. under the Act of March 3, 1879. PAPER FOUND BEST TO OBTAIN SALES BY ADS Newspaper.s are the most impor tant media for advertising, accord ing to Francis Kendig, president of the Kendig Advertising Agency. Mr. Kendig is one of the best- known advertising men on the Pa cific Coast and is president of the Kindig Advertising Agency. While the agency does a large business in the Pacific Coast ,-tates, it also has »iany accounts in Canada, Mexico and countries in South America. Mr. Kendig was formerly with the Los Angele.s Times. Mr. Kendig .stated that he con sidered newspapers of fir.st impor tance for the reason “that adver tising copy must be seen ,read, be lieved and remembered. It, further- must attract attention, arouse in terest, stimulate desire and urge ac tion. Nothing can approach the press in bringing about these results.” “Newspapers,” continued Mr. Ken dig, “are more generally believed than any other vehicle used in ad vertising. Each newspaper serves certain clas-es or types of people and by kno-wing the pajjer and its policies, al'O its circulation money need not be wasted by spreading advertising thinly over a territory not especially profitable. - “A good newspaper advertisement often will sell over an ad. placed in other media because there is a wid er ran.ge of approach and appeal. A :;ood advertisement will contain cer tain contrast balance, rhythm, co herence, movement and variety. In scarcely any other madia can all of the-e essentials be incorporated in an individual advertisement. “A broad campaign, as a rule, will profit by advertising in smaller journals. But a large percentage of the money spent should be placed v.'ith accepted newspapers, for this will give backbone tp the campaign as a whole. In other^Words, the pres tige of the house or corporation can best be built up through adver tising in organs of recognizel •trength and hone.sty. No other form of advertising can achieve these ends.” NEWSPAPER ADS JAM LARGE OMAHA STORES Omaha.—“Old times” reappeared in Omaha early in March and de partment stores of the city did the biggest volume of busines.s they had transacted for many months. Stimulated by the heaviest news paper advertising for a year, busi ness was so brisk that nine police men v/ere .stationed at one store one day and customers were only per mitted to enter in relays. The busi ness stampede wa.s inaugurated by a nev/ department store that carried several new paper pages of adver tising. ADVERTISING CREATES BUYING URGE The inherent power of newspaper alverti.sements to create sales was overwhelmingly shown in an article published last week in the New York Daily “News.” The Inriuiring Photographer’s column contained the following que.stion, “Do you like to read advertisements in the new.- papers as much as you do the news of the day.” Responses were printed from six persons, four women and atx men, all of whom read the new'S- paper ads either regularly or ir regularly, but they all were un animous in declaring they read the adver-tiscments when they intended to purchase something. Five of those riupstlonml asserted that they rend the ads with ns much pleasure as tliey ctrd {lie Pews columns. The sixth, a manager of a Jersey City Khoe Store, answered “No” to the A DAIRY PROGRAM (From Hoard’s Dairyman) We have been a-ked, “What pro gram has Hoard’.s Dairyman to offer the dairy farmer?” Several times heretofore -we have publi.shed a program -which -we think should be developed to make dairy farming more profitable. As it is evident some of our readers have not observed this program or have forgotten about it, we publish it again. This program does not delve into a lot of frills and fancies that make good newspaper headlines. It neither indulges in a lot of high sounding terms ncpr does it have a long, meaningless title to attract attention. This program may not ev en make good timber for the poli tician becau.se of its simplicity. But it does outline the acid test of per formance and stands today tried and proved true by the good farmer who has followed,, it: Eliminate cows that do not pay for feed consumed and feed and care for the good cow.s better. The poor cow produces the .surplus, and sur plus determines price. Increase the u.se of well bred pure-bred bulls and be directed to proving all bulls. Raise more legumes .so less feed need be purchased and the produc tivity of the land may be increased. Extend dairy cooperatives for manufacturing and marketing dairy products and take care of -season able surpluses. It is a mistake to let the surpluses of the farm pile up in the market, ’fhis condition unduly depresses the prices of farm prod ucts-. Keep the surplus on the farm. Educate the consumer concerning the food value and importance of milk and its products. Let dairy farmers pledge themselves to eat their own products and refrain from purchasing so-called substitutes. Improve the quality of milk, but ter, and cheese and establish a bet ter merchandising sy.-tem, especial ly for cheese. Establish larger units of cooper ative manufacture where needed, particularly for cheese, to the end that there may be higher efficiency and improved (juality in the finish ed product. Establish grades and standards, making them effective by making payment according to quality. Build up a greater cooperation be tween the various units of the dairy industry. Lend as-'istance to a more equit able distribution of -wealth, thus equalizing pnd extending the pur chasing power pf the consumer. Reaiiju.st farm taxation and low er taxe.«. Discontinue bringing new land un der cultivation. Reforest the millions of acres that now are being farm ed at a Igsa. Increase the use of machinery to take drudgery out of dairy work THE JOHNSTONIAN—SUN, SELMA, N. C. ‘I’LL BET YOU A DOLLAR” ’Tis strange how betting is “coming in style;” All bet, both the great and the small; And precious few people we meet now-a-days Who do no betting at all. “I’ll bet you a dollar”, is the favorite sum now; So I’ll fall in and follow in line. And bet with the rest as my pen scribbles off This simple and rought little rhyme. If you meet a man who is “seedy” and poor. And not got a cent to his name— If you reach out your hand and help him along Once more independence to gain— When he gets a firm stand by your liberal aid. And is well up Prosperity’s hill. He may vow that your kindness he’ll never toiget. But “I bet yer a dollar” he will! A young gentleman escorts a young lady From a park or dance, as may be. And stops at the g&te for a moment or so. And longs for kiss—do you see? If he snatch one, the lady may hurry away With a look of a much-injured saint. And vow she’s insulted and “terribly vexed , But “U bet yer a dollar” she ain’t! An old bachelor sits in his dingy old room, With a scrowl on his crabbed old face. With no children to prattle around his hearth-stone. And no wife his lone table to grace. ^ He may sneer at young couples, and call them poor tools Laugh to scorn each proud, happy, young dad — He may swear he is pleased with his bachelor state; But “I’ll bet yer a dollar” he’s mad! —Author Unknown. OHest'011, but added significantly “I . , . am usually interested In the hews of lower the cost of produc- the day. However, when 1 am think ing of purcl.a.'ing something I need, which ’ ^(luires expenditure of a few dollars, 1 always consult the new-^- '^japer ais for the real buys.” One of the men addressed said: “Many times 1 see some articles which seem such good bargains that I purchase them even though I had no intention of doing so when 1 started reading the newspaper.” I don’t read the ads. However, when J am interested in purchasing some thing, the newspaper advertisements interest me as much as the news of the day.” “It will do well for department store executives and other large purchasers of space to ironder thoughtfully over the jrsychology of selling as implied in the different interviews published in the Photo grapher’s column. Perhaps it might be possible to multiply many times over the experience of per.sons who read newspapers with no thought of buying anything, but when their eyes alight on some announcement, which they consider a bargain they purchase it. Stores that fooli.shly curtail their newspaper adverti.sing, curtail their sales volume. A fact that .stands out clearly is that with out advei-ti.sements, department .store :sales would be tremendously short ened.—Newsdom. A FEW REMNANTS “As in the days of Noe, they were eating and drinking, marrying and giving in marriage.” Does it mean like a policeman, quitting his job giving in his badge and commission, with freedom, he is under no obli gation. Good bye old gal or old boy —we been separated two years lets divide our gourds. I’m gone. Wake divorce cases. Will Rogers says “the Republicans said last fall, if the Democrats get in, they will inflate’ money—the Deinocrats s-wore they wouldn’t— but who can remember a campaign promise.” I expect Will is joining the Bos well sisters and all Claremore Demo crats singing that ditty “Dog gone it. I’ve done it.” while we North Carolinians can joint our legisla tures, with Mr. Goerchs leading, the grand legislative chorus “Dog gone it—we’ve dont it, undone it, and doing it again to undo again— what fun in the merry go round.” Will says “we are temporarily drunk, and the durn thing might ac cidentally work permanently.” We ai'e certainly wabling, and can’t tell which .side of the road we are on yet—^there is coming a plunge, “some of these days.” Three years ago I startled Wayne county, like a thunder clap from a clear sky—-was cussed and discussed by my disclosurs on the court house steps, disregarding the vituperations I stood by my guns, now I am com pletely vindicated. .$30,000 has ju.st come to the surface, I was yelping- on the trail of then, and orphans thank me. Y’ou’r welcome children— sorry I couldn’t get $80,000 for you. I wonder if McDonald will wabble Roosevelts head ba,ck on the gold standard, in time to wabble, back again, and I wonder lota of things space forbids me to write. S. L. ROSE, Goldsboro, N. C. BRIEF NEWS Il’EMS tion. • ‘ Enact such legi.-'lation as will not break down personal initiative and re.sponsibility, but will fulfil the Theodore Roosevelt definition of pro viding rules for the game and an umpire to see that the game is played fairly and squarely. Adjust indebtednes.a f Iretween the mortgagor and the mortgagee where conditions call for an adjustment. There should be establi>hed a system of credit peculiar to the needs of agriculture. Finally, the building of better- homes and better farnr life through the development of better profits by the means of better cow-s better fed, and their product of better (juality better sold. There may be irrethods and plans of procedure which would create more enthusiasm and more popular- appeal, but we know that the-e suggestions are fundamental to profitable dairying and are possible of execution. If other methods and plans of procedure are presented, we are ready to support them if they are capable of being put into operation. George Laxton of Caldwell coun ty made a net profit of $118 last year from the sale of honey from i2 hives of bees. ' ' Caswell County tobacco growers say they are saving money by buy ing their fertilizer materials for cash and mixing the desired for mulas at home. BUY YOUR MAGAZINES SANDWICHES COLD DRINKS CIGARS CIGARETTES 'rOBACCOS —From the— SOU. & A. C. L. CAFE MRS. H. D. CULBRETH, Mgr. HERE AND THERE We hope that when busine.ss does turn the corner, it will be on the S(iuare.—Thomaston (Ga.) Times. It would be great if President Roosevelt could put the unemploy ed to w’ork removing mortgages from farms.—Ohio State Journal. Wallace wants the farm bill pass ed without change. The change will be taken out of the taxpayers’ pock et later on.—Dallas News. Certain individuals an din.-^titu- tions which found Candidate Roose velt’s pro.gram “too vague” are no-w finding President Roosevelt’s pro gram too darn specific.—Lynchburg (Va.) News. The di-appointment of extreme dry.s over beer’s return is nothing compared to that of Canada.— Cincinnati Times-Star. If the Piesident wins. Congress will want the credit. If he loses, Congress will try to prove an alibi. —Toledo Blade. French propaganda is supposed to find its way into American news papers. La Belle France apparently does not know- the American news papermen. Evidently she is accus tomed to dealing with gigolo editors in Europe.—Lafayette (Ind.) Journal and Courier. THURSDAY, MAY 4, 1933. Government SeeJ Loan Borrowers We have proposition that will interest you if you will buy as far as your money goes. ^Ve may be able to work out plan with you for balance needed without full time prices. Johnson No-Dirt Filler Guano, Castings for all plows; Wagons, Silk Fin ish Flour, Farm Supplies. Make our store your store. Floyd C. Price & Son Phone 48 Selma, N. C. SELMA PRODUCE MARKET Barred Rock Chickens, lb - 10c Heavy Hens, lb. —- Light Weight Hens, lb. - 8e Roosters, lb. ; Spring Friers, 2 lbs and up 20c Ducks, per lb - - 5c Geese, per lb. — 5c Eggs, per dozen 12 I-2c Country Hams, lb. — 10c to 12 l-2c Sides and Shoulders, lb. - -- 8c Corn, per bushel 70c Field Peas, per bushel - - 75c: Soy Beans, per bushel —- 75c Sweet Potatoes, per bushel 40g Fresh Country Butter, per lb. — 20c Middling Cotton - 8 1-4 to 8 l-2c TOBACCO FLUES Place your order now for Tobacco Flues Prices Guaranteed THE HARDWARE STORE, INC. SELMA, N. G. The beat way to add a small amount of limestone to the soil each year is to have the fertilizer manu- fa(?turer use ground limestone as a filler in place of sand. If, serts, as George Bernard Shaw as- most Americans are idiots, how can he explain the fact that few, if any of them abb interested in his opinions ?—The Marion (Ohio) Star. Blue mold is reported in Person county and grower.^ are keeping a clo.se watch over their plant beds to check the spread of the trouble. A great President is one who has Congress under his thumb rather than on his hands.—St. Louis Star and Times. Forty-four nations are going to play in a world bridge tourney. All are expert.s at the grand slam, the double and redouble, .which last, in international language, is known as the doublecross.—The Omaha Even ing World-Hearld. Farmers Exchange Selma, N. G. WE PAY CASH FOR PRODUCE English Peas, .5 lbs 2,'ic Gibbs Pork and Beans 5c 2 Cans No. 2 Tomatoes 15c 2 Cans No.- 2 Com 15c 2 Boxes Corn Flakes 15c 2 1-2 lb. Rolled Oats 10c Rice, Blue Rose, 3 lbs. 10c Colored Baby Lima Beans, per qt. 10c Corned Herring, per dozen 10c Red Devil or Star Lye, per can 10c 16 Per -Cent Dairy Feed $1.40 Shipstuff $1.35 “SQUARE MEAL” Chicken Feed All Kinds Alfalfa planted last fall in For syth county is showing up well thi.s spring. T. J. Berath reporth lo acres that is perfect in .stand. There is more wickedness in the big- city because the small town man goes there to celebrate.—The Toledo Blade. The President is able to keep his messa.ge brief because he wastes no words trying to make an order ■ound like a reejuest. The Marion (Ohio) Star. Boy Drowned. Leonard Ray, nine-year-old son of Mr. and Mrs. A. W. Ray, of Clinton, was drowned yesterday af ternoon in Grady’s pond near Clin ton. It is thought the boy was in jured when he jumped from , the bank into the seven feet of water. JUDGE BIGGS GETS HIS Newspaper Ad Used As Scrip In Gbelsea After the government completes -1-].,^ government is planning 14. . »^«... iiTill Vknv-A Fi-» C1/-1U • ... Aft ft ft ft AAiY /YAU -iirfti*Fy» A"? Ts program, it will have to adopt a measure for the relief of the un relieved classes.—The Charleston Evening Po.st. Hard times are demon.strated in the sad tale of the New York beg gar who says his daily earning.^ have shrunk from $65 to $12.—The Boston Transcript. to give us $3,000,000,000 worth of in flation. If it’s all right with Mr. Roosevelt, vre’ll take our share in cash.The San Diego Union. A .self-polishing shoe leather has been developed by the Mellon In- .stitute at Pittsburg. The Greeks will have a word for that, too.—The New Yorker. Judge J. Crawford Biggs, of Ra leigh, has been appointed Solicitor General of the United States which carries a salary of $10,000. He will live .in Washington, and the office carries a lot of prestige and after a man quits it he generally connects up with some big corporation pay ing five to ten times the salary. Biggs is a member of the State Democratic machine and owes his appointment to former Governor Gardner who is national .state com mitteeman and who had Biggs ap pointed while Senators Bailey and Reynolds were asleep. The appointment of Biggs means that Bailey’s man Shuping, of Greensboro, will never hear the horn blow at the office of Commis sioner of Internal Revenue,—Union Republican. Chelsea, Mass.—“The use of a newspaper advertisement for scrip is believed to be something new in j financial circles, but it actually took place here Monday night at the stale armory’s wrestling .show,” ran a front page story in the Evening Record March 15. “Battery H’s advertisement in Sat urday's and Monday’s S^vening Re cord was good for fifteen cents’ dis count for admission to the show with each fifty cent ticket. It was ' good for twenty-five cents’ reduc- I tion with every seventy-five cent I and one dollar ticket. * “Nearly 100 of the advertisements were used as scrip in tickets at the door. “It was impossible to buy an Eve ning Record in Bellingham Square Monday night, so great was the de mand for the papers. There will be an extra supply on the newsstands and street corners for next week.” Days For Fishing In Inland Wateis Information has been received from the Department of Con'-eft-a- tion of Development that fishing- i:-. the inland waters of North Carolira will be allowed only on Monday, Fridays, and Saturdays from May- l.st to June 10th. Also that the time for taking shad in Johnston County has beeu extended to May 15th. WAYLAND JONES, County Game Warden Bad Wreck Near Reids ville. A spike on the' tracks sent a lo comotive and 27 freight cars, 11 of which were loaded with livestock, hurtling into a splintering pile at Stacy, near Reidsville, yesterday af ternoon. Engineer George Allen and Fireman L. O. Woodson were seri ously injured. The train is reported to have had about 50 hoboes aboard. As far as known none was kiRed or injured. A number of the horses and cattle were so badly crippled they had to be shot.
The Johnstonian-Sun (Selma, N.C.)
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May 4, 1933, edition 1
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