The AC Phoenix
December 2002
Page 23
ONE-OF-A-KIND CLOTHING
SERVICE
Continued from Page I
probably clothing from Shari’s.
Have you ever found that perfect
dress, only to wear it to a function
and someone is wearing the same
dress? No need to worry about that
when purchasing something from
Shari’s. You won’t find many of the
same styled suits- just a variety of
sharp suits in your size. There are
so many different styles to choose
from. New items come in one to
three times a week.
Shari’s Fashions is owned and
operated by Shari Miles of Winston-
Salem. A 1987 graduate of Glenn
High School, Miles has been in
business since 1997. She began
selling men’s fashions and casual
women’s clothing out of her car.
She credits her husband, Darryle, for
encouraging her to run her clothing
store. “My husband told me to do it
part-time to start but I didn’t think I
could do it," she laughs. Darryle
Miles started his business in 1996.
He is the owner of East Side Bail
Bonds.
Shari knows she would probably
have higher profits if she was in a
better location but she wants to
cater to people downtown. Another
reason she remains downtown is
due to her working relationship with
her husband and his office location.
“My store is in front and his office is
behind me. It's better to keep the
bail bonding close to the jail,” she
suggests.
Many people do not know about
the store. Shari says many people
drop in after paying their phone bill
at the American Check Casher store
next door, saying they didn’t know
she was there. Others hear about
her clothing and service from people
who have purchased. People that
come in regularly say there are many
things that keep them coming back.
Maxine Davis says she would come
in on her days off to browse and she
loves the fashions and the service.
“I feel nurtured and privileged when
I come in. Shari makes me feel
good about my image,’’ she states.
Customers get the total package
when they come in and find it hard
not to buy. Davis says, “When she
[Shari] meets you she does an
analysis and suggests what you
should wear and how to wear it.
She looks at your body frame- what
colors appeal to you and she can
even assist with makeup.” Shari is
also an independent makeup
consultant.
For the last two years her
fashions have been seen in the local
parades. Davis, who refers to
herself as “Diva Seven”, was one of
12 women who modeled outfits they
purchased from Shari’s.
Have you completed all of your
Christmas shopping? Are you
looking for that “one-of-a-kind” gift
for your mother, sister, wife or any
special lady in your life? During the
month of December is “Lucky
Monday Sale”. Customers receive a
certain percentage off suits, hats
and jewelry. There is also an
additional sale Tuesday through
Saturday when customers receive
15 to 20% off selected merchan
dise.
Shari’s Fashions is located at 515
N. Liberty Street. Store number is
(336) 723-6650. Cperationai hours
are Monday thru Friday 10 am to 6
pm. and Saturdays 10 am to 5 pm.
She accepts cash, credit cards and
unlike most stores, she offers a 30-
day layaway plan. “My prices are
reasonable but for anyone who may
not be able to buy at the time they
see something, I have layaway.” Gift
certificates are also available. Shari
hopes to later add matching men’s
suits.
Shari finds the time to juggle
other roles in addition to running her
business. She and her husband
have three children: Ebonee (11),
Teneishia (8), and Maiik (4). She is
an active member of St. Stephen’s
Missionary Baptist Church, where
she is a member of the Combination
Chorale Choir. She is the assistant
treasurer for the Tri-City Track Team
and treasurer for the Tiny Vikings
football team.
If you are looking for one-of-a-
kind clothing and friendly, personal
ized, service, Shari welcomes you to
stop in. Let Shari help bring out
your best. Davis suggests, “We owe
it to ourselves to look good and to
look good in the sight of God.”
Joyfully we celebrate this holy holiday
in the true spirit of love, and good will.
To all our many friends go our wish for
a happy, healthy Christmas.
JER 4LEM
1212 NORTH DUNLEITH AVENUE
WINSTON-SALEM, NORTH CAROLINA 27101