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WEEK ENDING SATURDAY, APRIL 6, 155?
Wlarke'c. Developers Close Convention j
NASHVILLE. TENN - The pros -
f:-d cons of the Negro market un- j
<' went exhaustive inventory here!
] t week when the National As
s ( iation of Market Developers met
annua! session and participated
I" the fourth annual marketing
i tic sponsored by Tennessee A
i 1. Stile University on the
1 ’me, "10.17 Inventory of the Ne
fc n Merkel.”
our arras of interest in the Ne
“ J market wore highlighted in
t marketing clinic, which is ron-
I'iert-d the professional institute of
the Market Developers. H. Naylor
l il.::hugh, professor of marketing,
Howard University, and researcii
associate of The Moss I-f. Kendrix
Organization, Washington, D C„
developed the subject, "Market
Headlines.’ while the .subject
“Marketing Case Histories," was
discussed by Leßoy W, Jeffries.
Johnson Publications. Tnc , Chicago.
Two other aspects of the Negro
market were explored in papers bv
Dr Herman H. Long, director. Race
Relations Department, American
Missionary Acrnc'atlnn. r'isk Tfpi.
versity, Nashville and Dr W O
Bryson, chairman. Department of
Eronomcis and Business. Morgan
State Coliege. Baltimore, These ed
ucator* devoted attention to “Pm
terns in the Negro Market" and
"Trends in the Negro Market." res
At its annual Awards Dinner,
held on the University campus,
NAME) cited S. B Fuller, oresi
dent. Fuller Products Company,
Chicago, as “Businessman of the
Year,’’ and honored the late W. O.
Yarbrough. Raleigh, N, C., who
v as divisional sales manager, .ios
This Excellent Value On Display At The |
Carolinian Food Show & Exposition
■ philco H
■ .ooji ■
Wmw s 23fls§ I'
Will Again Be Used In The Demonstrations !'
Carolinian Home &
food Show |
Thompson-Lynch Co. j
20 W* Hargett St* *
j ten Jewelry Company, for his pio
j ncer efforts in selling and sales
management. Mrs Yarbrough was
in Nashville to receive her hus
band's citation, and William Sprag
gins, Fuller Products Company, re
ceived the award for Mr. Fuller.
At the closing session of the con
\ention. Joseph F. Albright, Al
bright & Associates. Nashville,
v. as re-elected NAMD president
Wylie H Whisonant. Jr. Specia
lized Marketing. New York City,
and Leßoy W. Jeffries. Johnson
Publications, tnc. Chicago, were
elected Ist and 2nd vice presidents,
Lounccr Pemberton. Dayton, Ohio,
secretary and William F. Nabors,
Coca-Cola Bottling Company of
j Memphis. Tennessee, treasurer
I were re-elecled
Frank A Dr<=. Schenley Indus
i tries. New York City became as
| sist/nt secretary, and Jesse J
! Lewis. Ins Associated. Binning- I
j ham, Alabama, was named assist
| ant treasurer. Ail elected officers
i of file Association automatically
j serve on the organization's board
lof cjirpntors \f hich rhairp<i by
j Moss H Kendrix. The Moss K
i Kendrix Organization. Washington,
i D. C. public relations firm,
I The Association elected four
| hoard nemferre-a*-large These per
sons included Wendell Alston. Es
so Standard Oil Company of New
Jersey. New York City Norman
. E. Jones, Norman E Jones Agency,
Tampa, Florida; Ran on S. Scruggs,
Michigan Bel! Telephone Com
. i pany, Detroit, and Samuel W,
i j Whiteman. The E Mars Contract
j Company. Charlotte. N. C Jack
i ! Moore. Jack Moore £ Associates.
■ i Atlanta, was named state director
for Georgia and will serve on the
State directors are appointed by
Alpha Omicron Chapter of
Alpha Kappa Mu Honor Society
located at Shaw University, re
cently initiated seven students, all
juniors, into its membership.
They are Jean Deioatch of Pen
dleton; Delia Lewis of Littleton'.
Mary Mayfield of Henderson;
I Mrs. Margarette Purvis of New
port. News.. Virginia: Howard Prit -
chard of Greenville: Amelia Smith
of Badin; and Emily Winstead of
The total student membership
i of the chapter now numbers ten.
The three members from previous
initiations, all seniors, are Ralph
Carson of Marion, Mary Louise
White of Windsor, and Frank
Seilers. Jr. of Portsmouth, Va..
Three of the members, Carson.
Pritchard and Seilers, earned all
“A" averages in courses during
the first semester of the current
The officers of the chapter
are Mary Louise White, presi
dent: Frank Sellers, Jr., vice
president : Della Lewis, secre
tary: and Dean Foster P.
the Association's president. Mr Al- :
bright announced that other state j
directors will be named in the near !
future. In a further action. NAMD I
selected H. Naylor Fitzhugh as its j
executive director. Mr. Fitzhugh is j
also editor of THE NAMD MEMO,
the Association's official publics- !
tion. Dr. W. L. Crump and W, V. :
Harper, Sr.. Tennessee A, and T,
State University, are consultants
to the NAMD board of directors
and serve as coordinators of the
Dr. Crump is director of the
school's Bureau of Public Relations
i and the University Press, while Mr
: Harper is coordinator of Indus
! ‘"ial Relations at the Nashville
The Association announced that
■' its next regular board of direc- j
! (firs' meeting wiii. be held in De- j
troil in early September. A nura
' | ber of the Association's members !
' will participate in a marketing
; ! career conference at Howard Uni
j versity. Washington, D C. May 3
j and 4
i j Alpha Kappa Mu is a national j
, : scholastic, honor society which has
. among its requirements for mem
: bersbip a minimum scholastic
average of 2 3 and classification'
. ■ as an advanced .junior.
. | GREENSBORO Mrs. Marguer- i
; i ite Twinem. of New York City. |
| secretary of missionary personnel, ;
j Woman's Division of Christian j
| Service of the Methodist Church, j
; was on the Bennett. College cam- j
i pus last week interviewing stu- !
| dents interested in entering the •
field of missions
It Does Not Matte ■
What The Occasion Is
* % *
Is Always The Choice
ll II 111.
Mr. Julian Nicholas-Our National.
Sales Representative Will Be At
Home & Food Show
It Will Be A Pleasure For
Him To Serve You
Pepsi-Coia Bottling Co. Os Raleigh
3705 Hillsboro Street, Raleigh, N, C. Teh JE 3-1071