Newspapers / The Carolinian (Raleigh, N.C.) / Oct. 26, 1957, edition 1 / Page 4
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PAGE FOUR VIKWPOINT Reasons For New City Hall Each Raleigh must <!-. ■!* f«.i him- Mlf nn October ?9 whether he favor* building * new City Hal! on Now Bern Amur There p re seversi rr.-i-.ons wry it -should he advantageous to rrot t.h» n<~" <' '• lln II •>n tile Eri Avenu» i .oral on : 1. The cro’ 1 Hr.-), rlt.'iieroi < . Hail .nr! it*, immediate -.tinoniv-t-ni.v. .at , in -i I arc/ mras ure. inadequate and hired tupfli. irony. 2 A new lo*at»on would nei nut proper plan ping for a new sfrurtim >n. rounded b\ a square block of parking spate 3 The eastern, sr.-fion of Raleigh would benefit from' a municipal bu'Muic thereby developing *a trend in i»« duvct'ioo towards higher property m-ili; 4 Such a building ir. tins sirs would atm r others, thereby making Emit Rale h more of an integral part nf the city iristr.nd of a blight ed overlooked district T During the present time anything i« po.v. gible Should the. tragedy of an invading f:n emv bomber fleet develop, or should an epi demic itnW It - would lirer ,v I.li< l but fiti/ene limns m thr thrillv populated Negio M-rtion rush to some air-raid sbeltf f It follow then What Can W e Do? The daily pres? recently earned the stor . ©f Virginia losing an a*tempt to get a Supreme Court hearing for its highly publicised legal scheme to block school integration. Thus, t lower court in Norfolk—i! is assumed •et s new date by whi- h ’nt> v.■/ ■• >n must t i p!a r e This event marks another step in our slow movement closer *e> romplrtc school integra tion. through legal and judicial assistance. Aside from legal rfcourse, r.n't th«r# some thing Negroes—man, woman, hoy and girt alike —-can do to make the dcs< yregating and integrating process more effeci sve Yes, there is! Since it appears that the no - < ?! opposition •to integration of w n ■ m local in where Negroes exist in large number:-., we mu at set about doing something to make ourselves more acceptable in' the other fellow One way to do this ?-• for Negroes to ,-ulti • vat? good public manners Wr must improve cur behavior in public places, such as railway Negro Buying Potential Untapped A 15-Billion Dollar 3- year Negro market In this country—equivalent to our entire South American market—is bai Iv be mg exploited for lack of proper advertising and marketing techniques. The market to which w infer is the buying potential of approximately 16 'million Negro people, with its median income of $2 580. It should be noted, however, that the me dian income of Negroes is considerably higher in large cities like N< v York Philadelphia, Chicago. Nov Orleans Dallas, Detroit. Bos ton. and Atlanta In a recent population study made by an eminent sociologist in Houston, Texas, for example, it was found that the aver age income of the. 156.000 Negro population was $4,016 each year. The Negro constitutes 10 per cent of the. national population and in the South, hr fre quently represents from one fourth to nearly fifty per rent of the total population in the several states Negroes pay rent and buy clothing, auto mobiles. washing machines vacuum cleaners, stoves and refrigerator-.,, ah conditioners, pow er mowers, television and radio sets, diamond rings, watches and jewelry. In listing thew items, we have not included the purchase of homes, farms, business enterprises and grocer ies One reason why merchants and retailers have failed to tap fully the Negro buvir.u potent: d is, they have erroneous notion about adver tising that is keyed to this Negro market. Be cause of tins, many retailors ipparently see no reason for placing advertising in Negro newspapers and magazines, and neighborh oods. Merchants often mis a great opportunity to make an appeal to prospective Negro cus tomers. For example, television commercials advertising refrigerators always show white housewives opening and closing the refrigera tors. Yet Negro women are cooks in many white housholds throughout the South. It would he perfectly logical lor a Negro cook to he opening and closing a refrigerator. Highway billboard' show disnlavs of whit" people drinking beer, but what retailers should THE CAROLINIAN Published hv the C oluran Publishing Company, 518 E. Martin Street, Raleigh, N. C. Entered a SeK>nd Class Matter,. April 6 1940. at the Post Office at Raleigh, North Carolina, under the Act of March 1879. Additional Entry at Charlotte, N. C. Subscript: an P'~ Sr < tths $2.75 .....One Year $4.5# Payable m Advance—Addin , all common ration* rmd #-»l r4*«cV<t and money or- I Hern payoble to THF OARQhINIAN Interstate United Sen-spa pens. Inc., 544 Fifth ktemie, N. T. 17, N. T. National Advcrtlrini Kepr*- tentative. This newspaper t* r, t rr - -n ir, fw tu® return of unsolicited new*, pictures, or advertising ww unless nerc- pr,?t’ge n rnn-.pßi- . ■ the ropy V. fi. fERVAY. Publisher A.le*coid«r Bain -a ... Advertising A Promotion S £, r . • News & Circulation E R Swain Plant Superintendent I C. '.Vaxhingtori Foreman. Mechanical Department t-Trs A. M. Hinton .... .Office Manager Opinions expressed in by columns published In this newspaper *»• net aeeeamitty these at tfea Mcatfon. that the New Bern Avenue location would He another building in East Raleigh that would be available for emergencies This k * distinct advantage. b New Bern Avenue is g less congested ares than Fayetteville Street, and. in many in slawTs, more accessible to the larger part of the Negro population. ? Only about $300,000 of the $086,000 bond issue is, said to be needed by the City Council. The remaining $686,000 would be retired by the sale of the present City Hall and other citv properties. This does not mean that a new r ity municipal building could not ba pi erted immediately after the bond issue. ft only means that if the nry does not have to sell its present holdings hastily, it can get a better price for the same. Thus, by building on the New Bern Avenue site, the city would hr given amply rime to dispose of the old City Hall and. no doubt, receive a higher dollar for the tax payer. Weigh these seven reason.* carefully and thoughtfully before you vote on October 7b But whatever you do, VOTE! and bus stations, elevators, moving pi crime theatres, and other places where we are con stantly being observed, The success of the Negro in human rela tions. more and more, will depend upon hi* contacts with other races, who. through the years, have had greater advantages of learn ing the proper approach to life and its prob lems. Sue’ action, on our part, will go a long way in removing some of the commonest oh factions to our presence in large numbers Wr must refrain from bad conduct on street cars and buses, from loud talking, from gos siping to white people about our racial short comings from disturbing the peace in theatres, from lounging on front porehes without, being properly dressed, from disrespecting Negro womanhood, and from using profane language and blackguard in public. The Negro cannot afford to drift without aim. writing for some fairy prince to correct his shortcomings He must do this for himself! realize is that hundreds of thousands of Negro customers drink the nationally advertised beers. To be sure, many of our leaders com plain that Negroes operate too many beer par lors. What could be more natural then then than to display several times a year billboards show ing Negro buyers enjoying a glass of beer 2 Oftimes, moving picture theaters show ad vertisings of power mowers being pushed a round by white operators. Since hundreds of colored men are hired by white home owners to tend yards, what could be more natural than a screen advertisement showing a lawn mower being pushed by a Negro yard attend ant. We could go an and on enumerating sim ilar examples. Retailers haven't been sufficiently aware of radio programs which Negroes like, and to our knowledge few surveys along this line have been conducted in the South. However, in this respect, radio stations in Durham and Raligh are showing considerable improvement. Apparently, radio stations—for the most part—have taken it for granted that they ap peal to all segments of the population in the programs they sponsor. But Negroes have some program preferences that are distinct from those of the whites. Negroes, for instance, prefer certain types of music, which sometimes is also preferred by whites, but*not always. Throughout the nation many chain store organizations have discovered the value of placing Negro managers and clerks in stores located in predominantly Negro neighborh oods. There is also great significance for merchants in the increasingly longer life span for Negroes in this country. In 1950, it was reported that the average Negro male lives to he 63 years of age. This means great return to industry on the money invested in their labor, and in turn increases the buying power of earh Negro male worker. * Our economy cannot afford to let this gi gantic buying potential go to waste. BY REV. FRANK CLARENCE LOWERY For ANP ABF TOTJ REGISTERED? 1. The one important thing that man received first, will remain with him to the very last, even when placed in a hearse, it. is his name, whim he must, guard through life against ill-fame. 2. This precious title must, forever he carried, and life fur nishes rm means by which it can be buried; some have tried later in life to make a, change but, a. name never gets fully out of range. 3. In Baptism it is ratified ... in School it is carefully applied; only thru marine? can a woman change her name, but the man who war. created first, cannot have any choice, and his name must for ever remain the same. 4. Nothing then to a man or ■woman should be regarded at so high a premium as the name that should by them be immor talized; for all thru life it should be a. rich treasure, add ing happiness and supplying pleasure, and in the end, joy fully prove their highest prize. 5. Next to God's name then What GiJisr Editors Sat? REDUCING IS DANGER OUS Women and young girls all over the nation often lose their sense of balance when it comes to the subject of over weight. Everyone of like figure, pians to cut down a few pounds beyond a sylph them, who imagines that she is on food intake in order to take off the excess Well, this is a rather risky process, and you don’t have to take our word for it, either. Consult your own physician. Few women are dieticians of sufficient experience to know how to properly diet themselv es. Nine times out of ten, the “diets” result in more fat. or. at, least, no reduction; but, are accompanied, it. Is feared by medical authorities, with ner vous diseases and a generally weakened body. One of the best; ways to re duce is to take more exercise. Try that before you cut down too .severely on food. Os course, we know that mast people eat too much and could eliminate some poundage by eating pro perly. but to severely reduce the diet, while carrying on the usual routine, Is positively dan generous and should be avoided by sensible people. —The Shreveport Sun Oct 17!. MOST ENCOURAGING —lt was most encouraging this week to turn on TV and hear the joyous yells of the crowd at, the World Series. It. was the picture of America we like to see. Brown bands and white hands swinging out, in sport, It. overshadowed rape dope and other crimeli. It. showed the lusty voice oi a nation at, play —New York Age, Oct. 12. JOHN KASPER, lt took quite a while, over a year, for the law to catch up with John Kasper, the agitator from Washington, D. C„ but. respites won by appeals to higher courts finally gave out The Supreme Court of the United States has decreed that Kasper must serve a sentence oi one year in prison imposed upon him for his activities at. Clinton, Trnn. where Kaspet and his followers delayed but did not prevent the attendance of Negro students at the Clin ton High School. Kasper's activities were bas ed upon the claim that the 19- M decree, of the Supreme Court to. a shod! segregation case was lyivulk? jositl should b® ignored. Now he is finding that the de THE CAROLINIAN should we revere the name our parents gave us, and God's name fear , . . for love to God brings the highest, satisfaction and reveals to us the greatest things of life that our Creator would have us to hold. dear. 6. This is the Hall-mark then of every individual's success . for if we fail to love God. revere our parents, and toward r, good name invest, one rob. himself of all the good thinns he might here possess. 7. Therefore, the one perti nent question is, "is your name written there, on the page bright and fair"? - in modern language, “are you registered in Heaven, are you a blood bought heir , . . and air you laboring for Heavenly mansions where nothing on earth can compare"? 8. All else pales into Insig nificance, for nothing else is real . . . earthly things are but, a passing fancy, and cause men to cheat an dsteal; but by the riches of Heaven about which the half has never yet been told, will just begin to bios.-mu when earthly things are old. cree of the same court in his own case is final and absolute And, by the time he has .served the year, sentences in other cases doubtless will be affirm ed. Kasper sould be an example to other agitators who seek to doubtless will be affirmed, defy the law. News and Ob server, Oct. 15. -t.1'., 1 T'mmmm - i - - ■ There is probably no doubt that a man who went around the country giving away money would either be considered, a great philanthropist, or a great idiot, depending on the circum stances. * * * But by no stretch of the imagi nation is it , r - likely he >; . would ever beAST 1 11' 1 i railed a sales ** * Si *- & Now, tr.idi- %'! § ttonaLly, a na tl o n's State i <.*4 - Department tsMHfl'. J*, supposed to be Tjv. the snlesmanpV.W' 5* L .Tj i>'r thf C, W. H-srder ♦ and concepts of that nation, » * ♦ Therefore, it r.io be said with good logic that the United States of America is no longer repre sented by a Slate Dept. * * * This principle is the basis of I the squabble that has developed ! between the John Foster Pullr ; I forces and Ihc foreign aid ad ministrators. * * * \ great part of ihc billions taken from American free enter prise in taxes to give aivay, has been given to foreign govern- j meets to support their socialised business venture*. * * * The current foreign rid people have tak«n a stand that this is wrong. That if foreign nation* wish to embark upon government owned business, they should not expect, to cel their financing from i free enterprise, * ♦ * Around Washington tins view- j point is that if there is going io c.i PC ft-ltml*)- of s-q-M r‘ r,L')li-»-i s tn m rr now for Heaven makes no blunders, and mis takes have never there been known . . . no your name can't get mixed up with others who have vigorously fought to sit around God's throne. 10. Yes. only the pure in heart who cared never to go astray, but stayed faithful to their trusts, ever expecting a hap pier day; these are the Cham pions who early applied for heavenly Registration and are definitely covered in the Plan of Salvation. 11 The wicked are not <r>. for by their own wisdom they permit, many misfortunes ever to grow . . . for they in disguise do presumptuous things to ap pear wise, even knowing that such actions God must despise. IT Heavenly Registration then is a very important, thing, for it all takes place in the pro: once of THE KING . - . no Family Entrances or Side Doors around, everything must be perfectly sound, the Conscience clear, all motives high, for your Registered Name you must face when coming to die INNOCENT CHILDREN TORTURED As I see it. parents at Little Rock are *n~ caged in an inhuman prac tice when they .suffer their children to bp tortured and used as "guinea pigs” in ’.he school integration “rows.” U is nerve wrecking, to say the Dast. to see, or even think of the little children in their I be mv foreign aid, this is a reasonable stand, But this is not the way that the Dulles force:, see it at all. * » * tVi h furious chest beating they are wailing that this will make U. S. diplomats unpopular in many foreign lands where gov ernment owns business activities. * * * Tn other words, for the first time, perhaps, here is a frank admission that what is generally termed the U. S. State Dept, has failed in the primary mission of any diplomatic corps, and that is to .soil the ideals of the nation it represents A * « Thus, it, is apparent that we have failed (o '-.<4! Idea of free, enterprise In many foreign lands. * * * Worse vet, tire Dulles forces not only want to continue as they have in the past, but tn order to | keep what they consider “good" j relations, they want U S, tax j money In continue t.o he used j to build up socialistic systems | that arc entirely foreign to Amor ; icon beliefs. * * * 'this, then, is a .strange, weird paradox, perhaps without p.iral i let In history tt is almost like ; s situation that would exist if j all the motorcar makers In De j tr«lt, were to subsidize a drive to outlaw the sales of gasoline, * * * Or it is tantamount to a Miua tion that would exist if J. Edgar Hoover decided he wanted Hie communr.l: to think well of him. Htid used FBI funds to support their sctJvitu* m this nation. * * » In fact, 81 at f - Drpf. stand on Ifcls issue is so far fetched it h?« i * t-en shocked ',V> hiugioe. And that Is not easy to do. SATURDAY, OCTOBER 26, 195? JUST FOR FUN > BT MARCUS H. BO! '2 > I LOTS! A PARADIS! I love all kinds of paxad«t— be they circus. Elks, inaugural, military, ch urc h. fraternal, MARDI GRAS, homecoming, or the DEVIL’S PAR ADE ! It makes no difference *s long as there are dozens of bands, floats, boy scouts, girl scouts, downs, lovely beauties, color, spectacle, glamour, and WHOOP - I)E - DOO! The more there are the MER RIER! Yes Sir. BUB—and I amts' talking no “jazz.” A PARADE CAN MAKE AN HOUR OF YOUR LIFE FUN. Too many of us are restless and not content M enjoy quiet contemplation of iu> Some thing must he happening every minute or we become bored This boredom which so many people suffer follows them not only through life but also to their graves, This menancing fever leaves so many of us sick mentally and physically If every Raleigh business, housewife, minister, teacher, doctor man, woman, ana child could have closed shop for thir ty minutes to ice the St. Au gustine's College Homecoming parade Saturday, October 12, n. would have added 6 month* to their lives. DOC, I know you had to keep Old .Asian Flu pinned on the canvas, but those baton twirl ers* “wiggle" would have put tonic in your blood. REV. ] know that you had to prepare your Sunday's ser mon, but had you come you would still be on God's side BUSINESS MAN, I know you would have lost a few “cab bage leaves", but just think about the rest the paradp would, have given vour heart MOTHER, I know Saturday l* your house cleaning day. but had you taken the 'kiddies' to see the parade—just think how you would have made their eyes sparkle and their littl* hearts glad. They lovp a pa rade as T do To get. the most out, a pa rade. one should stand or. the Cordon B. Hancock 's BETWEEN the LINES THE NEW MOON The time is at hand when this country can no longer be safe in belittling and disparag ing Russia's progress in science and technology. This column some months aco deplored the fact that, one of our great weeklies carried a long disser tation. the substance of which was a comparison between this country and Russia, and by which comparison it was point ed out that Russia was lagging far behind. We pointed out the danger in such journalistic point of view and procedure It is never safe to underrate the opposi tion to democracy. Democracy is looked at present in mortal strife with communism and the extent, to which Russia out strips this nation in science . and technology is the extent to which democracy is jeop ardized. i With the sweep of Russian sentiment in the orient, not only is our vaunted scientific and technological leadership challenged and endangered, but, 1 the survival of our cherished 1 democracy is a matter of se rious concern. Just a few short months ago we came up with the atom bomb and gloated over the fact, and tried it out, on Hiroshima, and Nagasaki Whether by trickery and trea - chery or genuine Russia soon came up with its atom bomb A few months later we earn** up with our hydrogen bomb and shortly Russia came up with hers and we made much of .such fact as we well might have. There were some elements in this nation that felt that be cause we came up first with th atom and hydrogen bombs our role was that of a. bully .ra tion among the nations. Sonip elements in the South evident ly thought that our great prog ress was a signal for them to bully the defenseless Negroes and proceeded to vaunt the idols of white supremacy in the new outbreak of ku k'ux ism and white citizens clubs. tender years tortured and us *’d as "guinea pigs" in such vicious, political plots as we have now in Little Rock In the first place, the colored chil dren are innocent victims, no doubt their parents have been brainwashed to the extent of offering their children as a. sacrifice to the cause of a race, almost as Abraham offered bis son Isaac as a ram. From what I see < TV and read in the papers, where sol diers are guarding the children from home to school surround ed by an angry mob, their par ents are not too sure that their children will return unharmed after school. As I see It. the school room is a place where the atmo - phrrp of goodwill and respect for our Government, and bet ter understanding of problems of life, including race prob lem#, should prevail But un der such conditions as LRUs Rock only race hate, and Hi*- reaped, for law and order can be uppermost in the mind* of our children both white aad Near©. Negro Labor News. Oct S. main Os Saturday. Horn Farads Day, I stone -tteville Street from office building. Like I A the band* and majeu or® at their best, lnclulr n the parade were bands tram Henderson, Wil son 'Darden High), Raleigh's ■ 'Liston High), and Durham <N. C. College, The strains of Llgon's band playing Here. Comes Old Mich- . lean" carried my thoughts, back to the days when I spent a year at. the University of Mich igan In my mind was the pic ture of the University of Mich- . lean's 110-piccc band playing the marching song at the eta-., dium during th* Indiana-Mich igan game which was. attended by 95,000 fans Indiana, that day • routed Michigan 79-0 with a superb back field of lateral passing experts Indiana backs ■ passed that ball around Ilk* a basketball team Th* last band in the part-1* was the one from N C College. A Yes Sir. they fascinated the crowds with their version of a. Rock-and-Roli Hop glamour- a ized" bv drums as each band member set xtp a series of • rhythmic emotional vibrations between themselves and the spectators. They moved on down Fayetteville Street with a one-legged bounc* a? the vel um* of the drums swung up and down until the magic ca- ■ drnce seized one snare drum mer and sent him. into a fren zy that sent prickles through one's body Brother, this band mad® me proud! AT A PARADE YOU FOR GET ABOUT TIME Only the present, is important At a pa rade the "color line” fades. This is the time when high and low. rich and poor whits and black, Christian and sin ner forget hard times desegre gation and integration of schools, the weather, and th? problem* of hf* No parade, is the nine That's why I love them. Although most people won't, admit it, they love parades toot . V For m ny t}**. * &t ha; '' *■ n set to thro - * cLe gro ! ;i a fall. No ■ Russia comes up with its own moon, its new moon" if you please We have been talking of launching a new moon for some time and while wp were talking Russia was perfecting her 'scientific enter prise and now she becomes the first to launch a moon even as we were first to launch an atom bomb This whiter loves his native land and hates t<* see it second in anything A few weeks ago we began talking about a. ballistic mis sile and attempted to- launch one. and our attempt was a failure according to the ad- *■ mission of the press Russia so J far as we know successfully launched its missile. It is in a way disheartening, for every scientific success achieved m Russia brings the world nearer to communist domination There are evidences that Russia is forging ahead in sci ence and technology and this poses some serious thought for the leaders of our nation and the nation itself. Russia shows the world a. new moon; this country shows the world its disgraceful Little Rock situa tvn. While Russia struggles for scientific and technological su premacy. unfortunately ■ too many Americans are concern ed with white supremacy apd the eternalizet.ion of the. pat tern* of racial segregation in i,hi; country This column has deplored time and again that so much time is spent m hold ing the Negro back, while Rus sia threatens to run away with the world. It is to be repeated here that this country cannot hold the , Negro back wjth one hand and j successfully Toil the efforts cSfe the communists with the oth er. Either this country must Ist the Negro go or succumb to the triumph of communism. America must make its choice. The spirit that- makes the Lit tle Rock debacle possible is the spirit that will destroy cits land of the free and the home of the brave. Such destruction would bp catastrophic. Ours i* a glorious heritage and the patriotic instinct de mands. Its preservation. The late H G. Wells, who was one of history's greatest minds, once ‘tald as he looked out up on the affairs of mankind that there was a race on between catastrophe and education, with heart-sickening signs. that the race was close. We are pre pared here to *ny that there-is a race on between catastrophe and brotherhood of mart. The launching of Russia's new moon i - just a solemn remind er of this solemn .'act. r V * “Th® views expressed by husbands aw*, not ttseeaisarny those of fits Kias.ag«««fttl”
The Carolinian (Raleigh, N.C.)
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Oct. 26, 1957, edition 1
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