Most Negro Radio Stations “A Cheap
insult" To Race, Says St. Louis Man
ST. LOUIS - Mo,st Nfigro era*
slmsis mlio ha? been termed u
T''«-ap insult” to N<-gioe« "a source
st self generat' d bigotry. rcltgi
.nt« qiawkery, charlatanism and u
wallow of ugly, primitive and
iarmful sounds" bv a young pre
sident of a station that bi-ottis to
the Negro market.
Richard .1 Miller, president of
St, Louis Radio Station KXLW.
leveled his blast at the media in
•he Dec 3 issue of Variety, the
theatre world’? rn os t respecterd
publication.
‘'filler told Variety's Art
FVoodxton*. that any white
man vhe Htlgrr,- momenta rile
over a Negro emphasis station
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CONTEST SXPJRSS MIONiGHT | WT COUMT SS ... *
SUN, DEC. 21ST | NAME _.__ S
& L——l—J 5 |
1 CITY .... . WATT i
«|2U V . „ mrTtttmt kit. «n<« k«im cwut 2 “ S
• | PHONE _ I
Isl A SEWING I ts m * l * om lnrm - «e« PMW MMCTIMfw row NO Ml: J
CENTERS I -}
hear? poor pros ramming and
erunamy talk, he hears Vrgroc- i
e-.-.hortin? atn! cajoling olKer j
Negroes to bo,*. he hears tow
down music and is left with
the strong impression that
they are really different
"How corny operatoi . don't try
to peddle religious fakery to, siy, j
Italians?” Miller emoted as say- I
mg belligerently. "How dare they j
assume the Negro is more super
slltious','"
Miller iutd previously ••xpr«w ••<{
Ins views along this line in 'Spon
sor niags/inv. a truck- publication
Speaking to the S|. Louis chard.- r I
of Frontiers of America. th« young i
executive predicted a new trend in j
Negro emnhans i-arlt.- Rf» sgJH th" I
time was “over" for the kind of i
programming typical of most of i
tie stations beaming to the Negro!
market.
Tiie owner of KXLW who bought ;
the station last March told Varied- j
that there are an estimated 70 ra ;
ciio stations in the United States j
which program entirely for Ne- |
grocer but hi- felt that, there were-
I n't more than a half-dozen of
j them which were sincere arid tried
Ito •‘D'-oeran: up” ratlivr than
| '--hoof - o 'ii Uc noted that WI.JR
of New York, Ki'RS of Kansas
! Lily and hit own outlet were a.
! morttf the few yerving the coivi
! oninity.
“What iNog'-o radio! should do,
I and is not doing is to be able to
I point to a< least one thing at the
•'tid of the year—whether it's an
non Dint: a nark bench or a com
munity center, something—and sav
t:i> taimn got this one thin? that's
northwhil---.' Miller declares
Millet pointed out iii Variety
that v, tiite announcers for
white audiences are allow*-/)
the dignity of using their own
names—William R. Williams.
Martin Block or whoever Rut
ilie V'erre deejav doesn't have
his own name. He's given the
"awe of a elown, a name in
keeping with tin- false and geo
h sou. stereotype ol the idiotic
smiling Netjro. lie becomes
tilt h- Snuffy, Hr. Gismo, Ra
dio Haddy-O, The Cal Man,
| “The Irony is the white man who
! 'istens in is not really bearing
\ what the Negro wants to hear.”
• Miller said.
The executive said his station is
i making a profit from its ‘enlight
| i tied prornmmming." He said he
>■ ,j{ » i
Sir.-ii;
BOURBON ,/T*
f*n - j •* QUARi
v'iuskey ...0..
'AtWtINCUIUi©. KtMfUCKT
PROOF
\
i.l - ,
KNdAGEMKNT tWOI'N'Ci:ML VI -J. i>. raison of Brooklyn,
New fink, announces the engagement oi his daughter Dome,
to Mr. \rablc 1,. McCloud ol ML \iry. IMiss 3 .itsoti, whose late mo
ther was the former Nancy Simmons of Dudley, is a graduate of Car
ver High School in Mount Olive, and is turn a senior at R. timdi { al
lege in Greensboro. Mr. McCloud, a senior and an honor student «n
A&T College in Greensboro, has served in the I tilted states \i--
Force, and is now an officer in the Air force ROT < fin- v. coding will
take place shortly alter Hn- couple graduate in ,|gm . l:t’>b.
assumes the others who follow the I
same format are makine profits as •
well.
Deaths
MISS SI 'MI SWIM- US
The funeral m-svies- of "vli.os Su
-u- who i.>n (><■ 4
L»-.ld .'it Hu- jVtorhy 31 !*«*s> t
1 Church on Suod--i> ;>t 1 n. m -vith
| R > T r H. rmii .'r>, e,., • Buv
; jjjf ‘va- in Hijirre-’t rc-n-- *- She
::? py?s i '■•±d by - v>sty; ‘>lr : Kt oi
' Blalock Jons*/- of No hohk Vlrgini-i
ftIHS 1 \HR>f \\ -VI KI R
> \ N l*f It s
Mt - * Sito Wolho- 00. ; .j-<,rj
on rVoeixiteei 4. TuDery! orV vk o
[ v-.-fl' held of ‘I - - SI V,it f AM if
I Church on Sunday at 230 p. m.
[with u?» Rev i s p- ,\n of foci
i :itltig- ’Bunn?. took in the
j Hili'.rr-M Cemetery.
I Shp is survived by iho follow-••
I im: a htisbcind. Mr, Thorn ij-; S&tg
I der -two .-on*. Mr Thomas Son
! d.d-’-ris. J» nrid M* 1_,£*?v?o!0 S*»n<tcv
! -,T .*;... . • > < r -r\
. CL '.#‘4*. « fSiUkASWi . mii'. V'tfl
! Williams Walt.-.-r o! M- * : u N ,!.:
j two aster;-. Mm Lotetia Avmy of
I Raleigh aid Mi- Wilurs Hinton
|or Newark. N -i • o b-theu;.
i Mi - Haywood Waive' and AT 4,
. jcv I'hotuin \i. -i If- i , both of s- ■ ■
I ark, N .1 • fit* imr-le. M< IWitO
j -\vl4(f -i.i ■ --f himrr
j niiS jni V KROTW U» \!i 14
tHk funeral of Mn tola Hre-n
! Hunfer. -■- -ho died on Ivc eiQße; 30
i ■»» hohf -< r h~ _ honie tVeciriei-us ■
Thee ember 1 at 3 P m Buna) - is
J in the Oberlin Cemetery with B>n
i D N. Hcv- ?i-d officiating
| . Survivors include a hoc-band,
i Mi Bui k» Hinton !<vo daughtei
I Mrs. Mary Little t-i Kateigh -and
Miss Catherine Hinton of Rai-iah;
six sons, Messrs -lames. John and
j Otis Hinton all of RaL ir-U rind
i Mr. .Tt-route Hinton of Richmond,
; Virginia. Mr. Arthur Hinton of
; Washington, Georgia, and Mr.
Ra's-h Hinton nf Wm-hinn'ton. 1). C.t
and thirteen
Mi;. OANtHI. fifßNA’Vf
Funeral serviw> for M: lV.nmt
nvbnoiu. "ho died on No\ mber
■ 30. iv*-'i*r held at the Manly Sire" '
I Church "hi !) "ccuril"" r-t 1 1 I •'
j rn ■> ith th, th i T i' Hanifii 1 of
I riciatinp.
: -;..1,- T.l"'(-*n," n "" lie re 11-jl rl 1 1 *-’Ol
ipast Cafcarruf St rent, i -urvivi-H
by. a wife Mi ■ I,* a W’lluUT" Deb
j narn: f'-vo som. Mi Leotba Dsbnans
|of Comtiten Cali forms ind Mr
i Daniel Bair* Pebnatn, three bro
i there, Mr. Arthus Debnem of Hal
| fcigh. Mr Wslket Debnam and Mr ]
} Moms Debnam. both of Nev York |
j City; one sister, Mrs. Mary M. j
ft vans of New York City; and two J
j rrandrrhlldrro
UNCF Given
$50,000 By |
Esso Fund
iVTW YORK, N V IV UniM'rH
: Nef-rro CY»!}»>>••*•• \i*'!*• ?
i thirty 4hi> : f j colle-ytt *wd ntu- I
v^vsl♦.}<■-r. in f l * «•) < y -tgtfit J; j ; j
! rfr’ived a from tin- Ksso Edn • j
| ratioti Foundation f*.?r the fotiith j
i consecutive yo-n Tlir FounoTlion ;
' est«hH hed in Wo
ip tc» -
Fi!!hl]? * t»rnl <* . r%f»c*|lilvr
of f|i»’ liltlfj, }*Y Es)
s*ene Hoteti. hoard rhatear*
of Standard Oil Company ’*-■ j
».) amt eba-iramn of Hie Favi
Education I oumbitiiin The •>
mount w%k • .'>o.ooo the f und
disclosed.
* Fund volunteers last year,
! through campaigns in more thab
j 120 cities, raised $ 1,774,820 to help
j |->civ»l.e fnemlier colleges nyi-t
j the«r current oucrating expenses. !
Mr. Itotmaii expressed praise for
j ij-u work of (ho Fund in announo
j tag the 1358-50 F.sso Kdtication
I Fouwdatlo.il eontelbution. it v -i
--j one; of the largest of 350 annus!
i grants by the Foundation, totaling
i ft 123.000 ‘The Foundation bay eon
-1 tributed a total of about sr>.’"oo$ r >.’"oo ire
i to privately supported col h*- a of, and
i universities and edit* .dionai organ- j
inations iMdw it was established !
four years ago.
The 33 Fund colleges represent
a combined "-nrollment of more
than iH.OOO students
?&£ Old Tjm eK*
'f ' )
#: wm:
' ..•</' si! /** -v /re
IThen if comes f„
Hi-ue expensive, the woman
pajs-atleni iori."
M-ke » eoW.coW polar saw !
f,, lb - niuru pudding nn‘\ ,
it wi ; h abase of imperil mW* j
tine for the bc«( taste '-on ,
cm’!, uusii.
j * *
- For that rn iij -
turkey ‘ and crau
%kY T ||■ berry tnakc
it super special, by ecving d .on
hot toast v.pre*3 wab «»Wcd *lcb
Imperial margarine-
It Him
Hidgjji f i. fiy/i[jfijiftT4 1
m. iii
ON
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