Morton
(continued Itump^i^Aj (
tions. he told the group. They
also can be used in campaigns
for new public facilities b,
combining picture with art
work.
In one example of combined
w0r* Photography,
Morton showed an aerial pic
ture o/ the site for an elevated
highway and the architect's
sketch of the bridge. By pre
senting a picture of the bridge
site with the bridge aketched
ta. he was able to show the
public just what the bridge
would do for the area and how
it would look. He told the meet
ing that this kind of campaign
can W applied in local situa
tions.
"Post cards," he said, "also
show good taste in attention
getters." As owner of Grand
father Mountain, Morton uses
color poet cards, picturing
landcapes in the rhododendron
season, the knolls of the moun
tain, and other attractive moun
tain scenes to promote the "va
. cation highland*."
"I know," he explained. "I'm
i the post card business. Peo
ple advertise your business
while they send your cards all
over the country."
He said Grover Bobbins,
owner of Tweetsie Railroad,
had made great use of photo
graphy in promoting the rail
road, and that Dick Pope, own
er of Cypress Gardens, was a
great believer in eolor and
flags.
He illustrated Pope's idea
with a picture he had taken of
the Confederate Monument at
Fort Fisher. Sanding alone, it
was a drab sight, but hy flank
ing the monument with men in
confederate costume, holding
'.bright confederate flags, Mor
ton made the monument attrac
tive. It then conveyed the
meaning of t|ae Confederacy.
Pope has used bright flags
at Cypress Gardens, Fla., for
years. The flags attracted peo
ple, but many brought their
dogs with them. So Pope built a
"Mut-Tel", for dogs. This three
story structure is now one of
the most photographed attrac
tions in the Gardens.
To bring the U. S. S. North
Carolina home, Morton appeal
ed to the kids as well as to the
adults. "First, We showed the
public that there is one thing
S forth Carolina has that is big
er than what Texas has?
namely battleahips," he said.
This was a use of photography
to compare two ships and to
show that North Carolinians >
have a lot to be proud of.
When the appeal "Hey, Kids!
Let's Bring the U. S. S. North
Carolina Home" hit school bul
letin boards throughout the
state, "the response was ter
rific," Morton said. "Seven
hundred thousand kids gave 10 1
cents each to bring our ship
home."
And to aid this campaign,
Morton took a picture of the
battleship in .port, "surround
ed" by colorful flowers. A sec
ond slide, moved back from
Morton's camera, showed the
ship, the water, and a sea of
mud in every direction.
Right in front of Morton's
camera stood 12 vases of flow
ers. "Sometimes you have to
use props to get the joint
across," he said. The flowers
were used to express how the
ship could look when she was
returned to North Carolina.
And when Governor Terry
Sanford made President Ken
nedy the first admiral in the
North Carolina Navj, this j>?b- ,
"city had a great effect toward
bringing our battleship home.
So pictures for post cards,
attention-getters, campaigns
particularly pictures in color?
can be one of the greatest as
sets a business can have in its
advertising and its public rela
tions.
Dulles says Profumo scandal
affects U. S? NATO.
We are in favor of a vaca
tion each season of the year,
now being behind several.
Tito .elected to fourth term
as Prwident.
"Seems like I hear somepin'
out there ? like an old steer
horn blowin' from the top
F* o' Grandfather Mountain; like
a 'horn o' freedom blowin*
in the west."
Daniel Boone ? from
HORN IN THE WEST
The firms below are pleased to endorse "Horn in the West*' as wholesome entertainment,
and to snggest it as a memorable experience in thealragoing.
Andrews Chevrolet, Inc.
Belk's Department Store
Boone 'Drug Company
JB#one Chamber of Commerce
Burgess Furniture Store
Carolina Pharmacy
Greene Furniture Company
r j
_
Town House Restaurant
Smithey's Stove
Modern Appliance Company
Watauga Insurance Agency
Newton's Department Store
Winkler Motor Company
Farmers Hardware & Supply Co.
Brawn & Graham Motor Co.
Daniel Boone Hotel & Dining Boom
Builders9 Super Market
New River Light & Power Co.
Winn-Dixie Store
i Fletcher's Texaco Stivue
Blue Ridge Electric Membership Corporation