PONT YOU READ BEFORE YOU BUY?
Where but in print can you
get so close to die advertising
messages that interest you?
Where else can a woman clip
the coupons and recipes that
intrigue her? Or tear out tips
to try on leftovers? Or mark,
for future marketing, any of
the colorful food ideas which
strike her fancy?
And where else can she circle
and compare the colors and
styles of clothing and fur
nishings that appeal to her?
Where eke, in fact, can <my
message be re-run at will by
an interested .audience?
So make sure a good part of
youradvertisingmessagegets
into print. Let somebody's
eyes linger over it as long as
they like. Let somebody's
scissors clip it free of competi
tion. And then watch some
one's pocket or purse carry
it to the place of purchase.
Print makes sense because
print makes sales.
One of a series presented by the Print Advertising Association and