Newspapers / The Chowan Herald (Edenton, … / April 14, 1977, edition 1 / Page 12
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Page 4-B Travel laformatioa la Heavy Deaiaad The N.C. Travel Development Section received 25,346 “Please Me” letters during the month of January and 22,591 in February. What is a “Please Me” letter? It’s please send me in formation on travel, golf, fishing, camping, events in North Carolina! And March started off with a bundle of inquiries. On March 1, the Travel Development Section received a record breaking 4,564 inquiries. Breaking down the month of January: 18,923 of the inquiries were generated by the state’ new advertising campaign. The travel ads were prepared by the LOTS OF MAIL Those cards and letters just keep coming in. Department of Natural and Economic Resour ces’ Inquiry Section staffers Jill Burtnett, Jan Ellington and Eleanor Lambert are busy processing a “normal” day’s mail which ranges from 1,200 to 2,000 travel inquiries a day. The inquiries are in response to the N.C. Travel Develop ment Section’s travel advertising program which invites tourists to spend their vacation in the Tar Heel State. (N&ER Photo by Jim Page). Sears Spring lawn and garden SALE SAVE S2O TO* SIOO SIOO off 10-H.P. tractor with mower Briggs & Stratton® en- WAS $779.00 gine is synchro-bal- (tU ancetl.3forward speeds M MM M plus reverse. 36-in. mower. Electric start. watMt Eager-1® mower propelled mower | SALE $99.00 SALE $139.00 Lightweight die-cart aln- Eager-l® mwa hu f.nr minum housing! 5 height drive apeed* Mlid-rtate •ettings, 2-poiillon handle. ignition. < height icttinga. • Shipping extra Sewn ha. ■ credit pim to ndt mart every negd • Price* are Catalog price. • Now oa ah ■ .StKu/adiw ftwnrfar! or Your Mowty Bads sk*«s. notmucK and co. THE CHOWAN HERALD, McKinney Silver and Rockett agency of Raleigh. How does the number 18,982 for one month com pare with previous inquiries generated by advertising? There were 28,885 in all of 1976 and 10,885 in 1975. If the ad inquiries con tinue at their present rate .... “And we think they will,” says Travel Development Director Bill Arnold... 1977 could surpass the record-high efforts of 1970 (86,992) and 1965 (85, 164). “We are looking for our strongest year yet,” he added. Several innovations have been put into effect by Travel Development’s Inquiry Section to streamline the handling of large volumes of requests for information. “We have installed a computer which cuts out a great deaf of hand sorting and which will help us., determine the best direction for the state’s advertising cajppaign,” points out Eleanor Lambert, super visor of the Inquiry Section. “It will also allow us to use the information for research and automatically establishes a record of names, addresses, requests, and so forth for future reference,” she said. The Travel Development Section is also using “bulk mailing” which reduces considerably the cost of. postage. Example: A package of general in-, formation previously coat 72 cents to mail. It wiwkfcost. 872,000 to answer 100,000 inquiries. This saiga,; material sent bulk rate posts 26.5 cents -per package to mail and process, or $26,500 for 100,000 inquiries—*: a -savings of $45,000. For every dollar spent for print advertising in 1976, S2O was generated in actual expenditures by visitors to North Carolina. This S2O-to one ratio was derived from an .advertising conversion study conducted by Travel Development and is $lO better than the average rate es return nationally. The study was based on questionnaires sent to 3,587 persons who responded directly to North Carolina ads placed in nine national magazines between Oc tober, 1975, and May, 1976. Fifty-eight per cent of those respondents ultimately visited the state as a direct result of the ads and travel material received in response to their inquiry. It was concluded from the study that the $113,323 spent on print advertising in 1975 actually resulted in $2,200,000 in spending in. North Carolina that would not otherwise have been forthcoming. The study also projected that with the $384,000 currently scheduled in print media for 1976-77, the in dustry can expect a return of $7,680,000 in expenditures. “With the computer we will be able to continually monitor our advertising efforts and our promotional programs,” Arnold pointed out North Carolina in 1976 recorded its second straight sl-billion year for the travel industry. Total spending by travelers was $1,280,000,000 with $855-million being spent by out-of-state visitors. Aging Office Division Holds Area Maatiogs The N.C. Office For Aging and the Division of Com munity Assistance, spon sored two meetings in Region “R” this week to obtain the views of senior citizens concerning their needs. The meetings were held Wednesday in Perquimans and Dare counties. Mrs. Naomi C. Hester, program administrator in he region, said information gathered at these meetings will help to shape the up toming State Conference on Aging which will be held July 7-8 in Raleigh. . HOIIOWELI’S W ELECTRICAL SERVICE ” Route 3, eoenton ALVIN HOUOWELI j£ga OWNfR 1 jp/j (Licensed Electrieien) Coll After 3:30 P. Mt ; PHONE 492-2AOB Wit ESTIMATES Thursday, April M, 1977 Heins locks Carter Fowl Stamp Move WASHINGTON D.C. - U.S. Senator Jesse Helms • has endorsed the main, tbnfctof the Carter food ■tamp pwpfflfl (n the Senate AgticolturO Committee by Secretary of Agriculture Bob BergUmd. Helms stated, “Although I do not agree with all the provisions of the Ad ministration’s. proposal, taken as a whole, I fed that It is moving in the right direction.” Th<K Carter proposal would lower foe net income eligibility jjbnits to the /poverty, guideline. It would eliminate .the complicated itemised deductions which, uaferextoticg law permits a family/putting $16,000 a ' veer tereceive food stamps, includes incentives to encourage individuals to obtain work; It encourages state and federal officials to invefdg&te and prosecute thbsfr wtao illegally par tic ipateln the food stamp program. “The? Administration obviously has made a sin cere effort to stop the in creasing cost of the food stamp program, which has grown in cost to the tax payers from S2.S-billion in 1974 to an estimated $5.7- billion in fiscal year 1978,” Helms said. The main thrust of this proposal is to eliminate or reduce food stamp benefits to citizens with higher incomes, and assure that- the truly needy have sufficient resources to obtain food. Heims stated that the two main provisions included in the Carter proposal which he could not support are those allowing food stamps '■ to strikers and eliminating the purchase requirement. “I simply do not believe that the federal government should subsidize a strike. Elimination of the purchase requirement would trans form this nutrition pro gram into an income supplement program. When families have very low incomes or no income at all, under present law they are not required to purchase their food stamps; therefore I see no reason to eliminate the purchase requirement.” Secretary Bergland stated that (be major reform proposal, “is designed to tighten up the program, to eliminate or reduce benefits to households with the highest incomes to reduce errors, and to curb the possibilities for abuse.” Helms remarked, “I commend President Carter on his proposal and with a few modifications I would .‘support his food stamp proposal.” Aray ProMotas ThoM«s I. Nils To Staff Sarfoait • TORREJON DE ARDOZ, Spain The son of a Tyner, N.C., couple has achieved the rank of staff sergeant in the U.S. Air Force. Sgt. Thomas L. Bulls, whose parents are ll&and Mrs. Sidney W. Bulls, Route 1, Tyner, is a security police specialist at Torrejon AB, Spain, and serves with a unit of the U.S. Air Forces in Europe. .The sergeant is a 1970 graduate of Chowan High School. Jljfpt" dowitowa adaatea . \" . * -' . . . I i ■ ? . * »» • Half-Price Now! Ladies’ \ Y Dresses and Pantsuits! / BPtrw sio„ S2B Long and short sleeve dresses and 2-piece jacket dresses. Some pantsuits included. Misses and half-sizes. One Group of Famous /, wr/ 7 '\ * Maker Jr. Sportswear Jr/ ill - T Skirts, slacks, sweaters and vests. In assorted /// I if colors and styles. Junior sizes 5 to 13. Hurry /// I II Ladies’Siper Suede Coats fl \ II 1 Now at a Low Price! I I I I/I Originally Oil OO / m 1 f/ I 100 * 34.00 / 11 I f 80% Arnel® triacetate and 20% nylon. Light / A I 111 blue and beige. Sizes 8-18. Machine washable. I I fI j Famous Maker Bras Now a jl ' If/'/ Big Vz Off. Hurry In! yJ i * R 11.95. 5.03 to 7.93 AAr From a famous maker, you’ll recognize. Shop early for best selection and savings! ■ ■ WW f" °*^ enS^‘ece P \ spring colors. B Sizes37 SUitS DCW Sale! Save Now Oil a Group If blended in spring solids and and Sportcoats Now*29% Off! Spring and summer colors in plaids and solids | | Easy-care fabric blends in sizes 4 to 20. ■FI n\l Now on Sale! You Save Big! 9 illli W| Choose from blue, tan and green. Sizes 4 to ■’ ll Large Group of Piece Goods Solid and stripes in new spring pet- Regulv
The Chowan Herald (Edenton, N.C.)
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April 14, 1977, edition 1
12
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