MR. RETAILER - KEY MAN
Today there are 168 million Americana who guide the destiny ot ?
our business activity. We depend upon the purchasing power, de
sires and attitudes of these individuals. They in short, are the seek
' era of our goods and services.
Thus our economic health depends to a great extent upon the act
lveneas and vigor ot the retailers in this country.
It's true that people will buy the necessities ot life regardless of
the fact whether the retailer makes it known to them or ngt. Our
country would find it hard to exist on the sale of ^necessities alone.
How do we bring about more retail activity? This is done by ad
vertising, displays and other attractions which increases the appe
tite of the consumer for' more and better goods.
All over the country consumer attitudes are always changing.
This is true also in Cherokee county. The thing to remember is that
retail business is not static.
Thus it is the business of the retailer 'to create and ride those .
tides. The outcome of business will be stimulated by the action he
takes toward influencing buying and molding opinions on the given
subject.
Of the many forecasts that have been made for business in 1957,
most everybody expects it to be good. It can be helped considerably
if we bear in mind what business depends upon. The retailer and
his advertising are very important in this issue. He holds a key
position in the commerce of our times.
IS THE FARMER VANISHING AMERICAN?
Is the farmer the vanishing American? ,
In one sense he is. .
Farm populations have been steadily decreasing and it is pre
dicted this will continue.
How are we going to eat? you ask.
But the threat is not as dire as implied in that question.
Farmers have been becoming fewer simply because modern
technique and modern equipment make it possible for the present
day farmer to produce far more than his predecessor.
A member of the faculty of the University of Wisconsin found
that in 1920 it took 226 hours of farm work to supply the food, to
bacco, fiber and other agricultural products needed by one person.
The modern farmer can do this job in 89 hours. Is it any wonder
that we need less and less people tilling the soil.
There is a definite trend toward specialization in agriculture. If
doctors and dentists and lawyers and other professions have a right
to specialize, why not the farmer?
Long live the farmer. But if he decides to take up some other
trade or do something else on the side, that is all right too.
Forest City Courier
Three-quarters of the auto accidents occur because someone dis?
obeys a traffic law. The North Carolina Department of Motor Ve
hicles says know and obey all the traffic laws. If you're going to
drive, there's no better way to a longer life !
Backward
Glance
10 YEARS AGO
Thursday, February 6, 1S47
Mrs. Peyton G. Ivie and Mrs.
Walter Mauney were in A'tlanta
one day last week.
Mr. and Mrs. H. A. Barton had
as their week-end guest their cljil- 1
dren, Mr. and Mrs. J. A. Garren [
and son, Jerry of Alcoa, Tenn.; j
and Mr. and Mrs. R. G. Barton of j
Miami, Fla.
Mr. and Mrs. Allen Lovingood
and son, Howard, have returned j
from a weeks trip to various parts
in Fla.
Mr. and Mrs. A. E. Welborn of
Statesville spent a few days in
Murphy last week.
Mr. and Mrs. Welzie Penland
and son Hugh, visited relatives in
Robbinsville Sunday.
Mr. and Mrs. Clifford Elliott
visited the Harshaw Farm Sunday.
Mrs. Louisa Rogers of Blairs
ville, Ga. visited her daughter, i
Mamie Rich, and grandson, Tal- '
mage Rogers.
20 YEARS AGO
Thursday, February 4, 1937
Misses Kate and Leila Hayes had
as their guest for a delightful duck
supper last week, Mr. and Mrs.
Dale Lee and Mr. and Mrs. H.
Bueck.
Mr. Buel Adams returned this
week after a trip to Texas.
Dr. and Mrs. Harry Miller and
Dr. Justice visited Mrs. Mellie
Miller and Mrs. Jusice over the
week-end.
Mr. and Mrs. J. N. Moody are in
Raleigh this week.
Miss Ella Prinke and Master
Tommie Ferguson have returned
to their home In Sylva after visit
ing Mr. and Mrs. T. S. Evans.
Mr. Johnny Ward of Asheville
was a visitor in town last Friday.
Mr. C. D. Mayfield and Mr. De
veraux Birchfield were in Raleigh
this week on business.
Mrs. Eva Griffith has gone to
Knoxville to spend two weeks with
friends.
30 YEARS AGO
Friday, February 4, 1927
Misses Delia Meroney, Mabel
Ellis, Eloise Fain and Frank Ellis
spent the week-end in Asheville.
Mr. Pat Cearley has accepted
a position in Atlanta.
Mr. Noah Lovingood is spending
the week with his parents at Grand
view.
Mr. S. D. Akin and Miss Mary
Akin motored to'Atlanta, Tuesday.
Mrs, Dale Lee left Saturday for
Hurricane Mills, Tenn., where Mr.
Lee is stationed at present.
Mrs. J. H. Hail visited her sis
er, Mrs. S. S. Williams in Ashe
/ille, over the week-end.
Miss Pan Hensley lately of
Cleveland, Ohio, has taken work in
Asheville.
. WORDS OF LIFE
The Hev. James Jf. Wood
Methodist Minister (Ke tired)
Bouto I, Andrew* North OuoBm
The familiar King James Version
of the Bible renders the 16th verse
of the 1st chapter of the First
Epistle of Paul the Apostle to Tim
othy as follows:- "This Is a faithful
saying, and worthy of all accept
ation, that Christ Jesus came Into
the world to save sinners; of
whom I am chief." Let me suggest
that you read the rest of the chap
ter. A new, and possibly less fa
miliar English translation, reads :
"The saying is sure and worthy of
full* acceptance, that Christ Jesus
came into the world to save sin
ners. And I am the foremost of
sinners; but I received mercy foi
this reason, that in me, as the fore
most, Jesus Christ 'might display
his perfect patience for an exam
ple to those who were to believe in
him for eternal life." Will you al
low me to give my own personal
opinion? I am quite willing to read
ANY ENGLISH TRANSLATION OF
THE BIBLE which will aid me in
the understanding of the Holy Bib
le, the Book of Books, which was
written long ago in a language
quite unknown to' most of us today.
While I am not able to sing be
cause* of physical infirmity, I can
heartily join with you in spirit
vhen you sing that old hymn:
My hope is built on nothing less
Than Jesus' blood and righteous- ,
ness;
* i
I dare not U-st the sweetest
frame,
But wholly lean on Jesus' name.
On Christ the solid rock, I
stand;
All other ground is sinking sand.
The words of another old hymn ex
press another thought (lest I seem
to be boasting about my own good
ness) : | '
Forbid it, Lord, that I should
boast,
Save in the death of Christ, my
God;
All the vain things that charm
me most,
I sacrifice them to his blood.
No, I am not good. I am not wise.
I have not discovered all there is i
to know about God. But in spite of
all my own frailties and weakness
I do want to talk with you on the
following subject:
CHRIST JESUS CAME INTO THE
WORLD TO SAVE SINNERS
What a sermon subject that is!
The outline fairly leaps to your
mind's eye: THE PERSON; THE
PLAN; THE PURPOSE. Jesus was J
the greatest PERSON. Jesus had'
the greatest PLAN ever conceived I
for HE PLANNED to come into |
this sinful world (neither you nor
I nor any other person has come
;nor ever will come into this world
for such a thing). Neither you nor
] I nor any other person has come
? nor ever will come into this world
for such a sacrificial and marve
i
j ous PURPOSE: to save sinners.
1 suggest that you read a whole
j lot about Paul (one of the greatest
preachers who ever lived) who is
( quoted above, "And I ajn the fore
! most of sinners." Paul did not be
lieve he was able to save anybody.
I can truly say that I never sav
ed any souls either, nor have I
heard about any other preacher
having ever done that. My prayer
is, though, that I may be able
herein to utter some truth about a
Saviour, Jesus Christ, Who is able
to save every sinner in Cherokee
County. Why Cherokee County? Be
cause Jesus Christ has already
come into this little Western North
NOW!
Enjoy the FLOP 'OA voca
tion you've wonted but couldn't
afford!
=
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?=?r-T" rn."'v
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S 7 rcopderfaS DAY2-G ramcfe
Mid - reason Rite; p zr
J. Rfl person, cJoubla c .c j
1 iTO pansy. December T6th ??
April JSC!.
Swimming in the turquoise wolers of the
spu<rXng Gtilf of Mexico . Golfing cr? the
world-famed Bobby Jones course . . . Relaxing
amid palm trees ond sv/eet!y scented mosses of
floming tropic flowers . . . Dancing and romanc
ing ? that's ^our Mill luiic ire's vacation at the
celebrity-filled new Sarasoto Terrace Hotel! Yet all
this fabulous luxury will cost you as LITTLE as
$36.00 ! So don't wait another minute for reserva
tions! See your local Travel Agent or write, /ire or
phone:
? WMM .
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rolio Mother of Year Tells Story
Of Battle With Crippling Disease
By MRS. FAY? PERKINS
North CaraUna't Polio
Mother-of-the-yeax
My name is Faye Perkins. I am
28 years old and the mother of two
vonderful children. Daphne, 10,
and "Chip", S. I have been work
ng for the past ten years with the
'eggy Lee School of Dance in my
home town of Concord. My hus
tand, Neal, is employed with
Johnson Motor Lines of Charlotte,
f C. as a long-line driver.
It was Just six years ago that I
vas stricken with polio. Most
people, who see me now, do not
I now that at one time I was
.veighed down with a long leg brace
ind a pair of crutches. Nor that I
pent about five months of 1950 in
wheel chair or bed and could not
akc even one step.
When I did take my first steps,
my husband was right beside me,
helping me with not only his
strength , but his encouraging words
of "Come on honey, you can make
ust one more." I know he told me
hat a hundred times, and some
how I always managed to take
>ne more step. He and our little
daughter Daphne also gave me
laily exercise. So you can see I
had a wonderful family to help me,
and I just couldn't let them down.
Because of my progress during
the past six years, I have just had
the honor of being chosen the 1957
North Carolina Polio Mother of the
ear. Although I have the honor of
lolding the title, we all know that
alone am not responsible for this
irogress. Besides my wonderful
amily, there was that ever- faith
ul Polio Foundation.
No one ever knows what he wiH
1o when something strikes as sud
lenly and viciously as polio does.
Jne only knows after he has ex
perienced it. That is how I hope to
lelp everyone that I possibly can.
You know the old saying, "Ex
perience is the best teacher". Well,
I had a good, though merciless,
teacher.
When I firsj entered the hospital,
neither my husband nor myself
ever thought about expenses. But
after a day or so, we began won.
(Jering how in the world we would
be able to pay such bills. We
thought we would have to sell our
home, our car, and everything else
we could possibly do without, to
get the money.
It was then that Mr. Fred Hest
er, head of our County Polio Chap
er, came to my husband and told
him that everything was taken
care of. They didn't want us to
give up anything, because I would
have to have a place to live and a
way to get around when I came
home, and rehabilitation was as
much a part of their program as
actually paying the hospital ex
penses. No one will ever know how
relieved I was after that. I could
relax now and concentrate on get
ting well so that I could come as
soon as possible. And that I did.
Every year, about this time,
when we are getting ready for the
polio drive , I "start thinking a
bout myself quite a bit, wondering
what I would have been like, had
it not been for the Polio Found
ation and the help that it gave us.
Would I still be in bed, unable
to even sit up? Or in a wheel chair,
not able to walk at all? Or maybe
still using my braces and crutch
es?
Sometimes, I don't get a very
good picture of myself, and it mak
es me want to work that much
harder to help the March of Dim
es to help someone else.
You know, everyone has his own
pet charity, or organization. Well
mine is the Polio Foundation. To
my family and to me, it is just
tops. Maybe one reason is because
the Foundation has so many won
derful people working with it. They
are all so warm and friendly you
just can't help liking them,- and
what they represent.
Carolina county to carry out HIS
PURPOSE. Do you not agree with
me that He hears every mother's
prayer, no matter how feeble the
petititon, how poor the petitioner?
Jiat He knows about the sincerity
of the educated and the uneducat
}d, the rich and the poor, the
churched and the unchurched?
that Jesus told his diciples, "Lo,
I am with you always" and that He
neant Clierokee County?
Let us all stop finding fault with
the other Christians who MAY be
even more Christ-like than we.
Tesus Christ desires BETTER
CHURCHES, BETTER SCHOOLS,
BETTER HOMES , and BETTER
PEOPLE. He came HERE to es
tablish His Kingdom.
Will we let Him?
So this year, this month at Jan
lary, let's all get to work and give
all that we can to help the March
of Dime* help others like me.
You knbw, the S&lk Vaccine has
helped tremendously, but polio
continues, and so does the rehabil
itation of past victims.
That gives us two ways to help
this y$ar ? first, get your polio
vaccination now; and second, give
all that you can to a most worthy
organization ? the National Foun
dation for Infantile Paralysis.
State Traffic Deaths,
Total 85 In January ,
Traffic deaths in North Carolina
otaled 85 through January 28.
The State Department of Motor
Vehicles said that 83 had been kill
ed during the same period last
year.
Morris Lake Land
To Be Sold
At Public Auction
Twenty-five tracts of Norris
>ake land and five road rights-of- 1
A-ay will be sold by TVA at public
..uction at 11 a. m. on February
0. Sale will be held at the Muni
;ipal Building, LaFollette, Tennes
ee. The land is located in Clai
torne, Union, Campbell, Grainger,
aid Anderson counties.
TVA said two tracts are suitable j
.s home sites; 18 are recommend -
d for agricultural use; four are
suitable for recreational develop
nent; and one is unclassified. The
atter, less than one acre in size,
traddles th e Union-Grainger
;ounty lines, and has a fire tower
>n it. The State of Tennessee is
nterested in the property.
The tracts range in size from
17 to 171 acres. TVA said that fur
ther information may be obtained
from Val L. Stanton or I. R. Wil
son at TVA's Land Branch office,
n the Hotel Russell, LaFollette,
ir from the Land Branch central
>ffice in the Lupton Building,
Chattanooga.
1
me gardnei
n.c state college
By M, E. GARDNER
Today, as I write thla. It la un
reasonably warm In our neck of
he woods, but we will have more
:old weather. However, the days
ire getting gradually longer which
?eminda us that spring is Just a
x>und the corner and we should be
>repared when planting time
comes.
Here are some suggestions and
-eminders. You folks in eastern
Carolina should arrange to try the
new Plymouth Irish potato this
year and the Boone, another new .
variety, in the Piedmont and
Mountains. These varieties have,
been especially bred for the coas
tal plains and the mountains, have
also been ' extensively tested and I
am sure you will like them. Fruit
rees, grape vines, ornamental
ihrubs and trees should be planted
whenever the soil is suitable. If
you haven't pruned your fruit trees
and grape vines, there is still time,
but don't delay. The same is true
or the dormant spray to control
scale insects on fruit plants. You
having a sprayer or duster ade
umn about the importance of con
were reminded in an earlier col
trolling insects and diseases and j
quote to do the Job. We will give
pointers from time to time as the
Insects and diseases appear in* ?
season. Hope you have cut your
poinsettia plant back one half and
stored it if you plan to hold it*
over. Ours lasted unusually well
this year. In fact we still have a
white one which has been removed
from the plant and placed in a flat
dish over Aucuba (Golddust) leav
es.
The question always Comes up
about using seed that have been
saved from last year. It is best to
determine your needs so^that this
won't happen. If you do have a
reserve on hand, better not use ,
them until they are tested. Here's
how. Count the seed, so you can de
termine the percentage that germ
inate, and place them on a piece
of moist blotting paper. Place this
in the bottom of something like a
pie pan and cover with another
piece of paper. Then invert a pie
pan over the top to form a moist
chamber. Keep at a temperature
of 65 to 70 degrees as near as pos
sible. Some seed will require a
longer germinating period than
others.
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Mnrphy? Andrew s? Robbinsrv die
ITayesville
Serving Southwestern North Carolina
Member Federal Deposit Insurance Corporation
THE CHEROKEE SCOl/T
Established July, 1889 v
Published every Thursday at Murphy, Cherokee
County, N. C. ,
GEORGE N. BUNCH
Publisher and Editor
SUBSCRIPTION RATES
la Cherokee County: One Year, $2.50: Six Months
$1.96. Outside Cherokee County: One Year $3.00; ,
Six Months, $1 .TO.
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At Murphjr, N. C.