Newspapers / The Cherokee Scout (Murphy, … / Nov. 14, 1957, edition 1 / Page 5
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< ? \ ' New 1958 Mercury Nov On Display At Evans Anto Company Here With a big new "super Mercury" series called the Park Lane, and major styling \ and engineering changes in its full line of cars, Mercury for 1958 will blanket the whole medium price market with a total of 20 models. The new Mercury is now on dis play at Evans Auto Co., East Mur phy. The new Park Lane, with three models, is the biggest and most luxurious Mercury ever built It , has a wheelbase of 125 inches and it is 220 2 inches long? nine inches longer than the 1957 Mercurys. Andrews Wildcats Fall 7-6 Before Robbinsville OMITTED LAST WEEK Andrews Wildcats playing a pre viously canceled game were de feated 7-6 Monday night by Rob binsville High at Robbinsville. The Wildcats are slated to meet Franklin Friday night. Robbinsville struck on a fourth quarter 80-yard pass play to defeat Andrews by one point. Andrews had taken a 6-0 lead late in the third period when Olin Postell bulled off tackle and ran 17 yards to score. The try for extra point failed. Robbinsville retaliated in the fourth from its own 30-yard line. Tommy Webster passed to Bobby Colvin who caught the ball at midfield and raced the remaining 50 yards to paydlrt. Gerald Phillips, a good ground gainer for Robbinsville through out the game, plunged for the game- winning extra point The victory finished Robbins ville's season with seven wins and three defeats, placing the team third in Smoky Mountain Confer ence standings behind Murphy and Sylva. Colvin, Phillips and Chad Hed erick were outstanding for the winners while Terry Postell and Franklin were tops for Andrews. Robbinsville will now enter the state Class A playoffs, meeting undefeated Marsnan nigh 01 uie Skyline-A Conference Friday pight in a first round game Andrews 0 0 6 0?6 Aobbinsville 0 0 0 7?7 Some North Carolina tobacco farmers are supplementing their incomes by growing vegetables for markets. North Carolina poultry raiaen have reduced their hatching egg flocks by 9 per cent while Geor gia's have expanded 17 per cent 'By extending our car line into the upper-medium price bracket, Mercury for 1958 offers a big car with matching power and perfor mance throughout the entire range of the medium price field," said James J. Nance, general manager of Lincoln and Mercury Division and vice president of Ford Motor Company. Matchless performance through out the entire driving range is pro vided in a series of four Mercury Marauder overhead valve V-8 en gines with horsepower ranging from 312 to 400- These new engines feature such unique engineering cencepts as water-jacketed intake manifold and combustion chamb bers in the engine block rather than in the cylinder head Full air cushion suspension, which improves the ride consider ably by greatly reducing pitch and other road driving disturbances, is optional. This suspension uses air as a spring medium instead of steel, and it maintains the height of the car at a constant level re gardless of number of passengers. 1 In a major styling change, all front end sheet metal in the 1958 Mercury is new and features a longer, lower hood which carries a graceful step up to the cowl. New sculptured fender lines blend with a heavier bumper-grille and in corporate quadri-beam headlights as standard equipment Long, deep-channeled side pro jectiles with unique tubular chrome outrigger tail lights and a restyled thin roof line with narrower quar ter posts and greater rear roof overhang accentuate Mercury's crisp appearance and give it a low, fast silhouette. Living room luxury is provided in the magnificent interiors, all color co-ordinated to complement the attractive array of exterior body colors Four transmission are offered, including a new Merc-O-Matic Mul ti-Drive automatic transmission which gives unmatched flexibility in meeting individual driving re quirements or habits- Multi-Drive has three forward ranges, cruis ing range which meets normal driving needs, a "high perform ance" range for fast acceleration and hill control or low range for maximum engine braking on ex tremenly steep grades or for extra pulling power. A hill-holder oper ates in cruising range, preventing the car from slipping back when stopping on steep grades- Multi Drive is standard on the Park Lane models and optional on all others. An improved Merc-O-Matic auto matic has been designed for adap tation to the increased torque cap acity of the Mercury Marauder engines. It includes a stronger, Pilgrim's progress Sine* th? first Thanksgiving . . . th? mtnet of our progrmt Ken b**n an improving ability to communkat*. To ?har* idoat and ovontt Instantly. Today, Indtptndint ttltphont coflvponiw wmilria |L|? l?ilUn ?nifinla provide mil inaiftpansaDie 60 yton of Independent Telephony 1807-1957 Mrvkc throughout two -thirdi ai th ? anflr* arma of the nation . . . look ahead to an oxpandlng future built on ontorpriw. Ds# of 4,400 fjNllfMWMtf COMptfftfof WESTERN CAROLINA TELEPHONE COMPANY The biggest and most luxurious Mercury ever built? the new Park Lane series was designed to appeal to the more discriminating buyers in the upper-medium price bracket. Striking styling features and big car size? 220.2 inches long and 125-inch wheelbase ? distinguish the Park Lane. Mercury will offer 20 models for 1958. The Park Lane series includes a convertible, a phaeton coupe and a phaeton sedan, pictured here. welded steel converter which re places the bolted converter used previously. Merc-O-Matic is stand ard on Montclair models and op Voyager and Colony Park station wagons- Keyboard control for auto matic transmissions is simplified in design. Conventional synchromesh trans mi^'on is standard on Monterey models and on Commuter station wagons and overdrive is optional. Mercury's top engine, the Super Marauder, has 430 cubic inch dis-l ilacement and three two barrel larburetors. The other Marauder :ngines have four barrel carbure ors. The Marauder 360 has 360 lorsepower and 430 cubic inch dis >lacement. Two other Marauder engines with 383 cubic inch dis >lacement have 312 and 330 horse tower. Compression ratio on all ingines is 105 to l. Performance and economy prom sed by these new engines and ransmlssions are supported by a ?ear axle ratio of 2-69 to 1 with the 383 cubic inch engines, and 2.91 to 1 with the two 430 cubic inch en gines. Engineering improvements in the chassis give a luxurious limousine ride which softens jolts and smoth ers bumps over all kinds of roads. Mercury's balanced weight distri bution ,its lower center of gravity, its full-cushioned shock absorbers and its sweptback ball-joint front suspension all contribute to riding comfort and ease of handling. An important chassis improve ment is * new threaded bushing in the front suspension upper arm which is lubricated for life with a lithium-base lubricant It replaces a rubber bushing Mercury developed self-adjusting brakes, with lining area increased to 233.38 square inches, for all its 1958 cars. These self-adjusting brakes give even straight-Line stopping and Uin the foot pedal at a distance from the floor, assuring maximum pedal for emergency stops- They nate the need for manual ment and permit lowering brake pedal * of an inch. WOOD? WOOD? We Are Now In The Market For Oak, Hickory and Maple. Any Quantity. See Us For Specification and Priees. W. D. TOWNSON LUMBER COMPANY Murphy, North Carolina AMERICA'S BIGGEST CAR VALUE-ON SALE TODAYI NEW 1958 MERCURY SHOWN (above) ARE COLON f f'ARK STATION WAGON; MONTEREY PHAETON COUPE; (center) THE MONT&AIR PHAETON SEDAN. Only car to bring you Sports -Car Spirit . . . with Limousine Ride Mercury introduces the year's biggest advance in car performance?a combina tion of the superb control and handling ease of a sports car_plus the room, ride, and comfort of a limousine. 4 SERIES 6f MERCURYS TO CHOOSE FROM IN *5t. PRICES START JUST ABOVE THE LOWEST. The Monterey aeries has 5 models within easy reach of buyers of low-priced can. For only a few dollars more, Mercury's six Montclairs give you many additional luxury features. There's a choice of six station wagon models in 3 price ranges. For magnificence unlimited, there are 3 models in the entirely new Park Lane series. And, even here, prices are surprisingly modest. ANNOUNCING AN ENTIRELY NEW FAMILY OF MARAUDER ENGINES WITH UNIQUE COOL-POWER DESIGN. The great engineering advances of "Cool-Power" Design include new In-block Combustion, Water-flow Intake Manifold, 3-stage Cooling, and Cool-head Valves. Power and fuel once lost to heat and friction are put to work for you. There are three new Marauder V-8's with 312, 330 and 360 hp. They are all teamed with a new high-economy rear axle to give you more power, more mileage from less fuel. ADVANCED TREND-SETTING STYUNO -WONDERFUL NEW DRIVING AIDS. Mercury continues its leadership _not only in styling, but in features. For example, new Super-Safe self adjusting brakes. New Multi-Drive Merc-O-Matic in the Park Lane series. And you can get features like a Speed-limit Safety Monitor, automatic power lubrication, many other*. We invito you to attend the first showing. THE BIG MBE=ai958 MERCURY Don't BDm The Big Televtefton Hit, 'The Ed MUrma 81 ttt" Sunday Evening, SsM to Channel 5, WAGA-TV, fllhwif . 6ft. " ^ * wZ ? . "v y EVANS AUTO VAIXBY BIVBB AVBNCB
The Cherokee Scout (Murphy, N.C.)
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Nov. 14, 1957, edition 1
5
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