( ,
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PAOfi TWO
THE CAROLINA TIMES SATURDAY. SEPT. 19, 1953
GENERAL
THE LUXURY OF SEGREGATION
The Ute Dr. James E. Shep
ard of North Carolina Col
lege, once told the North
Carolina legislature when its
members complained about
what they considered an ex
orbitant amount he had ask
ed for his school that “the
price of segregation comes
high, gentlemen.” What Dr.
Sheparid was saying to the
members of the legislature
was if you want the luxury
of segregation, dig down in
your p>ockets and pay for it.
Possessing more wisdom than
most men. Dr. Shepard was a
pastmaster at maneuvering
our so-called smart white
folks into positions from
which they could not escape
without ptaying off.
Last September in Cleveland,
Ohio the National Urban Lea
gue held an inter-gronp con
ference at which time “prob
lems of the Negro citiiens in
the complex welter of mod
em life” were discussed. Dar.
ing that conference a most
thought provoking address
was delivered on “The Price
of Prejadice” by Elmer L.
Lindseth, noted president of
the Cleveland Electric Illnm-
inating Company, in which he
said in part: “The offspring of
prejadice are segregation and
discrimination, and these have
GENERAL
grown to proportions far be
yond the sise of their parent.
Segregation produces hatred,
isolation and disunity which
this country cannot afford,
r rgregation produces an auto
matic block to advance for the
oppressor as well as the op
pressed. Discrimination cir
cumscribes the right to earn a
living. It works an unfair
hardship on countless indi
viduals who have little re
course. It denudes men and
women of opportunity to em
ploy their skills, thereby rob
bing them and the country of
the fruits of their labor and
ability.” ^
The distinguished presi
dent of the Cleveland Electric
Illuminating Company then
goes on to ask the question:
“Just what is the price Amer-
cans pay for prejudice? Why
can’t we afford it?” He then
answers the two questions by
saying: “First, we can’t afford
prejudice because It so great
ly decreases the productivity
of 10 per cent of the nation’s
people. Least of all can we af
ford it right now. If the free
world Is to win the drawn-out
battle with International Com
munism, we will have to do a
100-per-cent production job
on all fronts. We can’t afford
unwittingly to strengthen the
hand of the enemy by failing
to utlllie effectively 10 per
cent of our national effort.”
These two views, while ap
proaching the subject of seg
regation from somewhat
diiierent angles, arrive at the
same conclusion that the
cost is prohibitive and dam
aging to our national as well
as southern economy and
above all our moral strength.
Here, then, is something for
our southern leaders to think
about, if they are capable of
thinking at all, on the matter
of segregation. For sooner or
later, we must come face to
face with the tremendous
drain in money, energy, time
and labor that the luxury of
segregation is making on the
South. Sooner or later, we
are sure to arrive at the point
when sensible men, even in
the South, will recoil from
the upkeep of this unholy
practice that is threatening
our national safety.
We think the time has come
when an interracial confer
ence should be called here in
the South with the idea in
mind of facing courageously,
prayerfully and thoughtfully
ways and means of putting
an end to the monster of seg
regation before we have to
face it unprepared.
BON VOYAGE, NEW COLLEGE STUDENTS
DEEP SOUTH SPEAKS
BY ROBERT DURR
(For Calvin Newi Service)
'Will He Over Look The Weakest Linkin The Chain?'
There came into the office
of the CAROLINA TIMES a
few days ago a middle-aged
father who had come to Dur
ham from a nearby town to
{Jut his only son on a train to
journey to another state
where he would enter col
lege for the first time. Only
parents who have experi
enced the going away of a son
or daughter to college for the
the first time can know the
conflicting emotions that stir
in the breast of a parent on
such an occasion.
There is joy mingled with
sadness, hope mingled with
fear, and a" faith into which
there lurks in the background
the shadow of doubt. For the
parents know better than the
child can know his or her un
derlying weaknesses, traits
and tantrums that have often
been tolerated in the home
that will receive little ®r no
consideration in college if the
parents have been to college
themselves, they also know
the awful shock that comes to
a student when he discovers
that the college professor he
has heard or-r^td so much
about i« not in reality a super*
duper human who is a candi-
ate for angelic realms but on
ly flesh, bone and blood, with
all the shortcomings as well as
the attributes that attend
other humans.
So there was no wonder
that the father, who came in-
DURHAM—
to our office after seeing his
son off to college, though re
strained, was somewhat
wrought up over the fact. He
told us how he had given his
son $375 plus his railroad
fare, the initial amount he
would need on entering col
lege, and that he had told
him it was exactly $350 more
than he had when he went
to Howard University
around 25 years ago. He had
previously told us how -he,
with little or no financial
help from relatives or friends,
had spent night after night in
the Union Railway station in
Washington because he did
not have the necessary
amount for room rent. He
had told us what a joy had
come to his soul when at last
he received his degree, final
ly passed the state bar ex
amination and opened up his
office for the practice of law.
While we sat there talking
to that father many thoughts
ran through our mind. For
him we had the highest a-
mount of respect. The cour
age, determination and for-
tituide which stood him in
good stead during his years
in college were products of
poverty aiid not of ease, the
ease that comes as a result of
successful parents, swank
homes, automobiles and oth
er luxuries of life. Hardships
had wrung out of him the
stuff out of which strong men
are made, and had fortified
him with a strength that can
only come by struggling and
wrestling with life’s prob
lems. He has what it takes.
Ralph Waldo Emerson once
said: “He who aims high
must dread an easy home—If
there is any great and good
thing in store for you, it will
ndt come at the first or the
second call, nor in the shape
of fashion, ease and city draw
ing rooms."
So, this devoted father,
wishing to make it easy for
his son, has in all probability
made it hard for him by over
loading him with so much
ease that the lessons of self-
reliance and resourcefulness
ithat he himself learned while
struggling to stay in college
mayjnever be learned by his
son.
It is our sincere hope that
this boy and all other new
students entering college dur
ing these days'of plenty may
be able to escape the awful
price which the ease that
comes with prosperity always
demands of those who lay
their heads in her lap. May
your journey through college
at le^t be tough enough to
wring out of you some of the
ruggedness that made your
parents strong men and wo
men and this country great.
Bon voyage, new college stu
dents.
THE COMPUCENCy OF NEGRO LABOR
LEADERS IN DURHAM
Negro labor leaders in Dur
ham who read the article ap
pearing in the daily newspa
per last Monday morning
were probably surprised to
know that they are being left
behind on the matter of up
grading, equal wages and the
employment of Negroes in
areas and on levels where
they have not heretofore been
considered.
The article which appeared
in the daily press concerned
mainly a recent study of the
National Planning Associa
tion oh the employment of
Negroes in the three South
ern plants of the Internation
al Harvester Company. It
showed that Negroes are be
ing worked in these plants at
thi^ same wage level and have
been upgraded to semi-skilled
and skilled jobs, “despite the
fact that the prevailing pat
tern of Negro utilization in
each of these communities is
directly contrary to that of
the firm.”
In Durham, Negro labor
leaders are among the most
complacent in America when
it comes to contending for the
right to be upgraded, equal
salaries and other benefits
that should be derived as the
the result of being members
of organized labor. In fact, a
majority of them appear to
be more concerned about the
personal safety of their own
jobs than they are about the
overall welfare of their fel
low workers.
From the results of the
study made by Dr. John Hope,
director of industrial rela
tions at Fisk University, it
now appears that Negro labor
‘ f
SEPT. 19, 1953
SATURDAY 0wCai
€inic0
L. E. AUSTIN, Publisher
C. M. ROSS, Managing Editor
Published Every Saturdax by the tTNTrSD
rUBLlSHXBS, Incorporated at SIS K. Pettixrew St.'
BnUnd aa aarand claaa matter at the Poat Offlaa
at Ourbain, North Carolina under the Act of March
s. 1S78.
Matloital Advartiainc Bepraaantatlvc: Intaratata
Unltod New^iapen. Member. NNFA.
M. E. JOHNSON, Business Manager
No guarantee of publication of unaolidtsd mate
rial. Letters to the editor for publication muat be
atcned and oonfinad t* SCO worda.
Subacription Ratea; 10c per oopy; Six
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per
' I
Our Pobllc Relations Need
Some years ago, in conjunc
tion with my editorial activi
ties, I took on the responsibility
of serving as Public Relations
Counselor to the president of a
great insurance company to the
end that the concern might pre
sent its offerings to the general
public In the most attractive
and effective manner.
The company, to begin with,
had the three essentials for
success—1) know how, 2) capi
tal, 3) organization and there
was a crying need for its pro
gressive offerings.
My initial effort was to de
scriptively spell out the com
pany’s offerings in an easy to
remember five-word phrase and
offer suggestions on the impor
tance of building our sales ap
proach on jjv.tiat we have to offer
in terms of how our offerings
were designed to give the pur
chaser MORE FOR LESS. The
president tells me the company
has grown tremendously.
In the course of my public re
lations activities, I-had discover
ed in the most progressive con
cerns and organizations that
public relations is generally re
garded as an indispensable facet
of top management, because
good public relations creates and
maintains a good public atmos
phere in which to sell one’s pro
ducts or services. Another way
of saying it: “If Jolui Q. Public
approves of you and yours, you
can go to town. If he disap
proves, it just is a guestion of
time before the undertaker will
move in.”
One of the larger concerns in
the Deep South found that its
president received so many in
vitations to appear before many
organizations which, if he ac
cepted them all, would leave
him little time to rightly perform
ills chief executive duties.
The problem was solved by
his hiring the director of public
relations of the local Chamber of
Commerce.
All big organizations and con
cerns in the Deep South, as well
as else where,have a political,
I lacial, social and employment
policy to support. Acceptance of
that policy by John Q. Public la
very necessary to their success.
And the more widely thetr poli
cy is sold and accepted, then it
follows that the basis of their
operations is broadened and
heightened.
So you will fipd many well
versed, capable and adaptable
public relations men not only
presenting what their employers
have to offer but also their po
litical, social, racial and econo
mic philosophies t>efore various
types of conventions, civic clubs,
and on a face-to-face, man-to-
man basitr in a relaxed atmos
phere in the bfficec of men in
strategic positions.
In the south, white newspaper
editors and columnists are today
among the Old and New South’s
public relations men. They go
forth to all parts of the nation,
selling the Old and Now South,
not only in their editorials and
new columns, but wherever they
are invited to speak.
Public relations for the Negro
in the Deep South has for the
most part been in the hands of
those who had to l>eg to keep
alive themselves or to keep alive
some religious or educational in
stitutions.
We need all over America, or
ganizations and enterprises who
recognize the great need for in
terracial public relations and
employ capable social minded
men and women to do a dual job,
one for his employer and an
other for the Negro.
Our opportunity to progress as
a people depends upon how well
we sell ourselves to other A-
mericans.
We have to, by good public
relations, make possible more
and more opportunities to so sell
ourselves and our potentialities
that most people will want to do
i^hat ought to be done in spite of
what anti-Negro public relations
guys and gals are doing against
our ever' evolving development
into responsible first clasa
citizens.
LETTER TO THE EDITOR
Open Letter to the People of
Durham, c/o Carolina Times''
Dear Folks;
I have been thinking of you
for a long time and have wanted
to let you know it. I’ve missed
you very very much since I
moved to Brooklyn, N. Y. and
have kept up with a little of the
goings on in Durham through
the CAROLINA TIMES which I
get each week.
I am delighted wifh the pro'
gress many of you are making in
business and in your private
lives. I am pleased with the num
ber of boys and girls, young men
and women, who are making
good in school, whether it lie
elementary high or college level.
I have gone through the 11^
of graduates from different
schools totfind the names of iMys
and girls who were once in my
grade or whom I used to tcach
in Sunday School. I have found
many and it has made me very
happy to read of their accoiQ-
plishments.
Fifty-five years of my life
went into the lives of boys and
girls from the old district or
county schools to the Public
Schools of the City of Durham.
My last work in the Durham
I City Schools was from Sepfiem-
ber 1908 to June 5, 1946, cover
ing 38 years of service.
It was a joy to me to teach
your boys and girls and to see
them as they went from* me to
open up and develop into fine
men and women, and to ^^ish
school and take their places in
the work of the world.
(Please turn to Page Seven)
1
WASHINGTON AND
SMALL BUSINESS
leaders in Durham are about
50 years behind. A casual
glance at the roster of our
labor leaders in this city will
disclose that not a single one
of them now in power is wor
thy of the name. As a result
Negroes in Durham tobacco
plants are hog-tied to the
same old jobs they have been
holding fpr the past 40 years
or more. Only in rare in
stances are they ever pro
moted to semi-skilled or skill
ed jobs.
Either Negro labor leaders
in Durham need to inform
themselves on what is taking
place in the field of labor or
they should resign their posts
and let others take over who
are able to tune in on the new
wave of freedom now sweep
ing the earth.
It’s been a long time slnco
Washington has been so intriguad
with an official as It curranUir Is
nrith Edward Howi^.new Fader-
al Trad* Commission chairman.
• • •
Some claim be la a modara
Nero, flddllag wbll* »eoaomf
banm.
* * *
Others claim!
he reminds
them of the po
liceman at the
time of
armed bankj
robbery who
adced, "Which
way did the
cunman go T ”
He was told c.W. Harder
they bad beaded nortii. “In that
case,” h^ -replied, “I will rush
south and head them oS.”
_ * * *
Bat refardleas of opinions, lie
has set np anotber oommittee,
college professor headed, as
“Committee on Cost Jnstiflca-
tion.” This (Toup is to find ont
distrlbntlon coats.
* • •
For years FTC Imb maintained
an economic section headed by
eminent cost accounting author
ities. FTC cost accounting stud
ies are among the finest work the
Government has produced.
' • • e
But tlieir work often oomes to
nanglit becanse no aotioB Is tak
en to stop abnaes foond.
Here is an analogy. Does a
lire department, on receiving a
report of a fire, send truclcs to
fight it, or does it hire more
people to study the neighbor
hood to report that there is in
deed a mighty blaze goingl
• • •
Many aee • plaaned stall.
* • •
Several months' ago, the 7TC
mad* on* of its most Important
rulings In history, setting up a
oarload as the maximiun quan
tity purehaie required of any
dealer to enjoy the fullest di^
Bv C WILSON HARDER
eount given by tiie manufacturer.
However, the ruling has never
been enforced.
* • •
WbUe the order applied to
tiree, St ooold also be applied to
many other commodities such
aa printinc papers and fabrics.
• * •
* Howrey opposed FTC rtiling
as legal counsel for one of Big
Tire Four and one most active
In operating company stores.
• e •
In hla aanomoeneat ea the
matter, obeooro Intentiona ap
pear. He hopes bl* mw commit
tee wUI be aUe te devise a ay^
tem by whloli, he says “bnsiness
flrma ooold keep their costs In a
form which weald enable them
meet readily to prepare the data
reqalred te show price diSer-
encee reflect no more than ‘dn*
aBowanoea” for cost differeno-
es."
e • •
Many interpret this passage to
mean “we would like to figure
out some way that monopoly
manufacturers can justify soak
ing independent buyers, ii^il*
selling to company owned stores,
and favored outlets at prices
which merely return a fair profit.”
Obytonaly, monopoly minded
firms aoiag prlofaig strootaree
to erado aatMrast laws, with
their «wn legal staffs aad facu
lties taking advantage at every
loophole, need little. If any, he^
from a aovemmsat agency.
• • *
But If the FTC can be in
fluenced to modify its rulings to
favor these practices, a hard
blow can be dealt independent
business.
* • •
Bowrey's apfalattniwt was
confirmed with much miaglT-
ings by Coagress te begin with.
And eeeaomy minded Coagreea
men are going to be hard t* o*»
vlace that the government needs
more oommitteee dapUcating
work already being dene.
by Alfred Andersen
Within and Among
Dear fellow seekers. .Xiast
week we discussed the need for
developing sensitive taste in
food as the basic criterion in our
eating, cooking, and agricultural
practices. We recognized also
the need for educating this taste
in the best sense. We can no
longer depend on primitive
taste niether in fo^^ or art or
politics. Self-conscious and self-
determining man may lapsa in
to primitive irresponsibility, but
he is no longer at home there;
he no longer has the primitive
tastes and judgements required
to t>ecome integrated on that
level. Therefore it is not a re
turn to primitive uninhibited
existence that we are advocat
ing. But it is a return to the
heart of reality itself, to famili
arity with and harmony with the
undergirding and sustaining
ground of all life, in which all
life “lives, moves, and Iws ita
l)eing.” ■
Morol SenMt Needed
In developing our feel for
things about us, including the
living soil and its multitudinous
offspring, we need to apply what
primitive man could largely do
without, our self-conscioua in
telligence; but above all (and
this is what is lacking in modem
science whether nutrition or so
ciology) we need to apply that
strange and incalculable thing
variously referred to as “consci
ence’^ “moral sense”, “sense at
right”, etc. There is hardly a
lack of intelligence of the
“clever” type in operation to
day. But intelligence with ' a
conscience-that is another thing!
Intelligence per se is a power
which can be used ruthlM^; 
we have seen examples of thl^
in the activities of almost all the
modern national states. Intelli
gence without conscience thinks
in terms of conquering its en
vironment. Intelligence with a
conscience seeks to harmonize
and cooperata with its envtroo-
ment. Tliis means that as we ap
proach the soil with a reverence
for its part in the mysterious
life processes and come to har
monize with it; as we cqme to
think of the products of the soil,
whether plant or animal, with
awesome reverence, as we in
preparing these products as food
think reverently of that which
lias made them possible and of
the particular human life which
they will serve as sustenance;
as we learn to meditate on all
this Willie chewing the food and
putting it through the pre-di-
gestion process" "in"" the mouth.--,
as this is done, fellow seekers,
we should exgect wliatever
“soul” there be in us to give
n^oral support, to indicate con
cretely (in the form of sensitive
taste) how the human organism
can also t>e harmonized with
this gamut of Life.
has i>eeA the thente in this col
umn from Umt start. What we
have trled^ do at tliSs'' time is
tp its application to the
whole process of feeding the hu
man body in a truly satisfying
and healthful way.
Tills position differs signifi
cantly from that of “purely
scientific” nutrition which is al
most exclusively homo-sapian
centered, all. else be damned!
Such an approach to nutrition
has no concern for the soU as
such, or the plants and animals
that feed on it as such, nor with
the whole ethical and esthetic
picture involved in man seeidng
and talcing sustenence. Yet this
is in keeping with man’s essen
tial interest in seeking only to'
“save his life”. It is only as he
comes to suspect that in “gaining
the whole world and losing his
own soul” his very life and basic
satisfactions are tlireatened.—it
is only then that he is likely to
Good Taste An Art
Tills means that good taste in
food, as in all areas of life, is
an art! But the contention here
is that the greatest boon to such
art development is *~to accept
one’s moral sense as guide In
one’s life. This do and all else
“will l>e added unto you”. This
But this is what modem man
is generally doing, and this is
the encouraging note in it all.
As Emest Hociiing had said,
“Modem man is sick of him
self.” And I believe he is most
ly sick of ills moral callousness
whereby he has estranged him
self from his fellows. This much
is quite readily accepted; What
is not so readily accepted is that
man has also a moral tie with
all levels of life and that he
can not be truly human until he
sees himself humbly as the ser
vant of ills Kingdom.
Spiritual Insight
By Reverend Harold Roland
PASTOR, MT. GILEAD BAPTIST CHURCH
"LOVE; A TEACHER’S WEED"
"Jf I have no love I count lor
nothing ” I Cor. 18:2
Millions of children—our moat
precious possessions—go back
to school this season. Some go
joyously and others go reluctant
ly. Hundred of thousands of tea
chers await these returning
children liehind their desks.
What about this subtle inter play
of mysterious forces between pu
pil and teacher? Love, the great
est spiritual virtue, is an essen
tial in this interplay of inter
personal forces tetween teach
er and pupil. We are rather fair
ly well prepared in terms of
buildings, equipment and ma
terial. We have an abundance of
scholastic and academic pre
paredness. There is. no lack of
degrees ahd certiflcatet. But
these things—dreswi, suita,
coats, shoes, books, pencUa,
desks, Seats, paste, machines,
stoves and laboratory equip
ment—are only so many means
toward a worthy goal.
May I ask, we prepared
spiritually in our mad rush iMck
to school? Do we stand behind
our desks with the heart-warm
ing glow to create an atmosphere
of human and divine love. This
is needed now as never before!
Love and its spiritual fruits
are a need of every teacher. It is
essential in the spiritual pre-
paredneaa of a teacher. Why?
Because love is the key of spiri
tual virtues or resources. This la
one of the fundamental truths of
life;—“If 1 have no love I count
for nothing—.'’There is no sub
stitute for this. Bulldingi, equip
ment and degrees cannot taka
the place of love in a claaa room.
There are soul hungan that
things cannot satistjr. Jesus was
right;—“Man does not live by
bread alone—” Every taachar
needs the spiritual warmth and
glow of love. Love creates the
best atmosphere wherein men
and women can grow best.
Teachers, you have a sacred
trust! What a sacred obligation
the citizens have entrusted to
you. You are a co-laborar with
God and the piurents In the mak
ing of men and women. Yes, It
is a sacred obligation to be per
mitted to fashion the delicate
powers qf human personality.
Just think of your sacred obli
gation—^you are entrusted with
30 children for five days a week
for nine months. Thus you ought
radiate love and create an at
mosphere to warm the heartaTf
your pupils.
The child—your sacred trust
has more than a body. You have
a delicate, pliable and im
pressionable mind. They are sub
ject to the subtle impact of
your influences. That chUd has
a spirit and a soul. You have the
total child at your disposal for
thirty-five hours a week. Are
you worthy of this Holy place
you are privileged to stand?
Thus it is evident that a spiritual
preparedness is needed by^every
teaclier. Are you spiritually pre
pared tor your sacred task of
teaching a child?
You are ready if you bring to
your class room the warmth and
fellowship of love “If I have
no love I count for notlitlM^-"
f