Newspapers / The Carolina times. / May 4, 1963, edition 1 / Page 14
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THE CAROLINA TiMIS N> C SATURDAY, MAT 4, 1^63 Simca Is New --Women*Have Big Role 2-C Goattraed from Pa^e jiiHiiiiiil. A wonuo’t ott • hand sugges- tkm may be picked up by, an a- lert aato salesman... .passed on to the distributor...and in tumicord. years, incidentally.. .running the full range from the moRt expen sive automobile to the most ecO' nomical. . have been equipped with tires containing Tyrex rayon repcntod to the auto manufactur on. Hie latest improvement may hare started as a ca.sual remark in a showroom. Safety leatnr.’s are a >rime eoncem of all women drirerg. naying chauffeur all day to carload at kids isn’t easy, and woman’s car must be in tiptop condition all the time — particu larly brakes and tires. Without the mechanical skills flf her husband, the little woman wants the most dependable tires ahe can get. According to Tyrex Inc., the association of “Tyreat” rayon and cord producers, milady is not inclined to change a flat tire or handle a blowout, and, and will go to great lengths to in- aare herself and her passengers a safe ride. Normally, when the time comes to replace her tires, the lady-of- tbe-house will look for “the same kind of tires that come on the news carsj” showing confidence in safety - conscio|ls Detroit’s se lection of top-no(^ original e- quipment. The tires that have come as virtually all of the new modd cars for the past five E\-en seatbelts owe much of their popularity to women driv ers. Dealers and garages report that most seat belt inquiries are from women. Once installed, seat belts are used more regularly by women than by men. iWomen excel in the field of conveniences. They first started with the home, got What they wanted, and then turned their at tentions to the auto. They’re get ting what they want there, too. Automatic shifting took the complication Out of driving — op ening the roads to millions of fe male drivers. Power steering was designed with the woman in mind — no more back - breaking job of parking, or maneuvering out of tight corners. Style ■ conscious women have been responsible, to a great ex tent, for the designs of today’s cars. At one tinje, autos were painted only in somber tones gray, brown or black. But, in the 1930’s, in order to woo female buyers, auto manufacturers start ed dressing up their cars. Today, there are more and brighter col ors; two - tone jobs; wider choice of upholstery materials that are color - coordinated with the ex terior. Aa far as the “little extras" are concerned, probably every fe male has her own private wish when it comes to the ideal auto. But, in general women are down on low - slung cars. Our fashion- plates just can’t get in and outj u0gs writers from gracefully — their skirts ride up.i^^yntry attending stockings run, and hats knocked off. Of Economy Car Engineers Utilize Latest Design Methods; Has Sports Car Pick-up, AAore Gas Mileage South Carolina Soil a: NEW YORK — The new Bimca 1000 four - door sedan, which has taken EJurope by storm since its introduction at the Paris auto show, will make its debut in the Unit^ States market late this year. Some 250 automotive and busl- all over the the Chrysler I Corporation's national oress pre view of its 1963 cars at Tami Some women suggest the steer- ">ent in the Poconos of Pennsyl- vania, witnessed the first Ameii- can showing of the new Simca and test drove is over curving mountain roads. “Simca engineers, utilizing the latest design improvements and modern construction methods, maximum space into minimum outside dimensions in the Simca 1000 to create a new kind of economy car,” Peter Nu- ing wheel be moved fixrther back, or made adjustable. They say it’s too close to the seat.. disastrous if they gain a few pounds. Oth ers complain aDout the auto "well”., think it’s too deep and uncomfortable.. .also very hard to clean. A few women even miss **3ve put the old fashioned running board. The problems are feminine — they’re universal — and will probably take a female engineer nez. General Manager U. S. Sim- fn Detroit to solve! |ea Sales. International Operations, I Chrysler Corporation, told the One automobile showroom has | newsmen, put up a suggestion box for worn*! •n onlyl It’s filled with their i-| “In an unusually gweling 20- deas - almost as many as there 000-mile endurance test over all kinds of roads at the Chrysler Proving Grounds at Chelsea, Mich., the rear engine Simca 1000 are hat styles. A few, picked at random, include: • A car designed with a spe cial roll-in grocery cart to elimi nate lifting heavy bundles in and out of the backseat or trunk. came through with flying colors. It was more economical on gas, accelerated better, handled easi- See What's New At Yaur CHEVROLET Dealer IQOK Our Eye-Poppin' Specials Give You More Car for Your Money Our Generous Trading Policy Gives You More Money For Your Car EYE EMand you ll buy 'EM Corvair 500 Club Coupes At Budget Pleasing Prices Bargain Priced Chevy II er and had a higher top speed than the top-selling Imports. And it has more interior room,” Mr. Nunez said. “This 20,000 - niile engineering test is the equivalent of 60,000 miles of normal owner driving.” The Simca 1000 is the first au tomobile specifically designed for the European Common Market and the world market as well, Mr. Nenez said. “It’s reception in France has been so enthusiastic that there now is a two month backlog of orders. There also- are waiting lists for the Simca 1000 in the Common Market countries, in cluding West Germany. And be cause of its enthusiastic recep tion, the Simca lOOO’s introduc tion to the U. -S. market had to be delayed.” The Simca 1000 has a brand new rear engine and transaxle drive. In combination with the car’s new 4-speed forward trans mission — all four speeds are synchromesh—and its exception ally easy shifting, new hydrauli- cally-operated clutch, they pro vide the Simca 1000 with “sports car pickup and greatly improved gag economy.” There is a floor- mounted stick shift lever between the front seats. The new 4 - cylinder - in • line engine with a displacement of 57.61 cu. in. (944 cc) is mounted behind the rear axle and features! a five - main - bearing crank shaft for rigidity, quietness and long engine life. It is SAE rated' at 45 hp at 5^000 rpm with a comprtosion ratio of 7.8 to 1 and it operates either on regular or premium gas. All four wheels of the car are independently suspended, which enables the Simca 1000 to take the roughest road in stride and provides unusually fine riding, handling and road - hugging characteristics. E>ctra wide and high doors com bine with the Simca lOOO’s excep tionally comfortable twin bucket seats and well - padded rear sett to make entrance and exit from the car easy and effortless. All four dodrs open a full 90 degrees. “There is less weight in the Simca 1000, more interior room than its competitors, and there is not an inch of space wasted,” Mr. Nunez explained. A woman no longer takes a back seat when it comes to au tos. She’s up front, steering. Des tination: Detroit — and the ideal auto, designed especially for HER! Advocates of high gasoline tax es and other highway user tax?s contend that the money is need ed to pay for roads. The disSi;. dents assert that American mo torists have paid for billions of dollars’ worth of roads that they Will never see, charging diversion to non-highway uses. MLYCOLOmSTS IW0IAN5 PUT FI5HBe5IPgCORM PlANfsTOM/ilWMIN 501LFERJILITy. fi RFPlACfS V. 50IL » ^ mineral; ' WHEN PLANTS ANP LEAVES PECAV CROPS ARE REMOVEP FROM THE . LAMP PRECIOUS \ $OIL MINERALS GO TO MARKET WITH THE« UNLE«TH£yARE y REPLACED FARMERS CANNOT OCT TOP yieip. A NEW FORfIUlA, CONrAINf AIL THE M/NERAl TRACE ELEMENTS MEEPEP for local 90IL?. EACH ACRE CAN BE TREATEP FOR LESS THAN THE COST OF A BU5HEL0FC,0RN. m Gems of Thought The basest of all things is to iPteasuP# tm you know ttoartMs he' afraid —William faulkner no hook beneath it. —Thomas Jeffersoa To him who is in fear every thing rustles. —Sophocles Do not bite at the bait of Profound sincerity is the only basis of talent as of character. —Ralph Waldo ESiiersoii DONT BUY TILL YOU CHECK OUR DEAL! Take your pick of America's Most Popular Cars. Hurry in and see our wide Special B’jys Alto in "OK" USED CARS M9fJIL WE ARE EASY TO DO BUSINESS WfTH lUkJlMkif 27tT 1 CHEVROLET 61fE.ll8iRSI. 1 n.6844»2l IF YOU plan to go, GO WITH CONFIDENCE ST IN SALES POt^TIAC GRAND PRIX Reported Sales January 1 Through'^arch 31, 1963 CLASSIC SPORTS GROUP Make Grand Prix Thunderbird Riviera Starfire Unit Sale* 1^605 14529 9122 5664 % of Total 40.0% 29.8% 16.8% 11.8% STOP IN TAKE A TEST RIDE ★ ★ ★ ★ ★ ★ Pontiac-Tempest tales and Service a 8)3 Morgan St. Phone 684-0416 N. C. Dealer 798 A J
May 4, 1963, edition 1
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