I
-THE CAROLINA TIMES SATURDAY, AUGUST 12, 1967
8B
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'TIS RARE INDEED when col
lege students can frolic in their j
own patio swimming pool as j
well as wall-to-wall carpeting
and air conditioned rooms.
These young women from Dur- |
Two Labor Groups Map For Hindred Youth
A Happy Story
9-Year-Old Diaper
Mrs. Gary Mazer of 9121
Raymond. Detroit 13. Michigan,
has an 18-months-old son and
a 9 year-old diaper, and therein
lies a saga that young Mrs
Mazer recently put in writing
to the Riegel Textile Corpora
tion. manufacturer of the
diaper
A "saga" for it seems that
Mrs Mazer's mother received
this diaper as- a gift, and it
firs! served two youngsters she
cares for by the day Bonnie,
who is now 9. and her brother
Jetf. now fi. Then, it was passed
on to Mrs Mazer who's been
using it since the birth of her
IR-months-old son Robert.
"I; any diaper can last that
Ion;.." Mrs Mazer wrote to
Rit-pt'l. sending along the dia
per with her ietter. "to mi' it
reallv had something to start
with ' And indicating, she feels
there's life still left in this
super durable diaper. Mrs. Ma
zer added this postscript "If
you can. please send it back "
Of course. Riegei complied,
including a gift of a dozen
more Hopefully, a dozer, more
Mazer sagas may be in the
making Meantime, the Con
sumer Products Division of
Riege' has requested that Mrs
Mazer keep it apprised of the
futuri of her 9-year-old pr:d-
and joy-
Japan's Automotive Giant Marks 30th Year
Thirty years ago this month
(Aug. 1937) one of the world's
largest automobile companies
was founded by a simple
man who, like Henry Ford,
dreamed of providing mass
transportation for his country.
Sakichi Toyoda, inventor of
the automatic loom, was able
to see his dream started fi
nanced by the royalities he re
ceived from England for his
invention.
However, Sakichi Toyoda
only lived long enough to su
pervise the building of the
first Toyota automobile. Upon
One of First Toyota Manufacturing Plants
his death, his eldest son, Kii
chiro, a graduate engineer of
the Tokyo Imperial University,
became the first president of
Toyota Motor Company and
continued his father's dream.
From this humble beginning
just three short decades ago,
Japan's Toyota Motor Com
pany has grown to become
the world's third largest pro
ducer of commercial vehicles
and according to Fortune
Magazine the world's 42nd
largest foreign corporation.
Due to the particular trans-
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The New 2000 GT
portation needs of Japan,
Toyota concentrated its early
pi\xiw:tivm to
mmercial vehicles ranking only
behind General . Motors and
the Ford Motor Company.
The resulting domestic de
mand for consumer products
during Japan's dramatic resur
gence as a major world eco
nomic power during the late
1950'5, triggered Toyota's mass
production of passenger cars.
Today, the Toyota Motor
Company still dominates all
phases of Japan's automotive
production and has earned the
ham Business College, cool off
after a hard day in the class
room. Shown as they emerge
from the pool are Misses Lucy
Richardson, Warrenton; Doro
thy Evans. Raleigh; and Mary
i WASHINGTON Two Wash
ington. D. C. labor groups are
being granted $7,500 in Federal
funds to map detailed plans for
a one-year program to prepare
abb.ut 160 disadvantaged youth
for construction trades jobs,
Secretary of Labor Willard
Wirtz has announced.
The Greater Washington
Central Labor Council and the
Washington Building and Con
struction Trades Council will
outline plans for the program
that will provide the youth
with supervised wo r k-experi
ence in housing renovation.
The program, which will in
volve between $300,000 and
i $400,000 in Federal funds un
der the Manpower Development
and Training Act is to be pat
terned after a similar experi
mental and demonstration pro-
I ject in Cincinnati.
The Ohio project—which be
• gan in 1965 has proved suc
| cessful in preparing disadvan
j taged youth for jobs in build
| ing and construction trades.
[ Program enrollees—all young
men 17 to 21 years old—will
receive a wide range of in
struction and work experience
during six-month cycles. They
nickname of "The General
Motors Of The Orient."
Toyota leads Japan's mush
rooming automotive industry
in commercial vehicle produc
tion, production of passenger
cars, in exporting its automo
tive line and has retained the
lion's stfare of domestic sales.
It is Japan's third largest
domestic corporation as well
as being Japan's No. 1 auto
mobile manufacturer.
Due to Toyota's accelerated
production schedules and, to a
lesser extent, the rapid growth
at A' maBsmSBU
of other Japanese automotive
manufacturers, Japan passed
both West Germany and Great
Britain this year to rank as the
world's second largest auto
mobile prbducing country be
hind the United States.
In passenger car production,
Toyota ranks ninth in the world
and expects to rank no lower
than fifth before the end of
this year.
Its dramatic penetration of
the U.S. import market is in
dicative of the company's re
markable growth.
Such authoritative U.S. pub
lications as Motor Trend,
Popular Science, Car & Driver,
Car Life, Road & Track, Popu
lar Imported Cars, Sports Car
Graphic and Road Test maga
zines have reported that Toyo
ta is "the hottest new car to
hit the U.S. import market
since the Volkswagen impact
of the late 1950'5!"
In the space of 20 short
months, Toyota has sky
rocketed from 21st ranking in
the U.S. import market to fifth
place and is the second largest
selling import car in the West
ern United States today.
Rich, Clinton. Freshman dori
tory facilities, presently under
construction one block away
are scheduled to be ready for
occupancy by September 1.
will move from the program
into apprenticeships or other
jobs the. experience
and instruction may qualify
them.
Wherever possible, enrollees
will be recruited from the
neighborhoods where the reno
vation of low-income houses
will take place.
Cooperating with the union
councils in the effort will be
the Redevelopment Land Agen
cy the Housing Division of the
D. C. Department of Licenses
and Inspections and the Wash
ington Institute for Employ
ment Training, Inc., an Oppor
tunities Industrialization Cen
ter.
Houses slated for renovation
include a number owned and
occupied by low-income fami
lies eligible for grants up to
$1,500 under the Housing Act
and other houses owned or
leased by nonprofit corpora
tions for resale or lease to low
income families. Private con
tractors will perform the reno
vations designed to meet code
standards.
Under the program, the
Washington Institute for Em
ployment Training will provide
As factory production
catches up to dealer and con
sumer demand in the United
States, company executives
predict that it will rank among
the top three import lines na
tionally in this country by the
1969 model year.
Production is expected to top
one million units this year and
Toyota's U.S. sales in 1968 are
expected to reach the 100,000
level.
There are numerous factors
behind Toyota's dramatic suc
cess in the highly competitive
U.S. import market.
Rolling Off Assembly Line
Chiefly among these are cars
engineered and designed speci
fically for American tastes, a
national dealer and service
network, immediate availabili
ty of parts and service, and a
consumer demand that is un
equaled in the import car his
tory in this country, excepting
Volkswagen.
In product design and engi
neering, it has gained the repu
tation of being second to none
in today's import car market.
Acclaimed by every single
leading U.S. automotive au-
"Hottest U.S. Import"
thority as being "the tops In
its field .... miles ahead of its
competition," the 90 - horse
powered Corona 4-door sedan,
with an optional American-style
automatic transmission, has
spearheaded Toyota's penetra
tion of this country's small car
market.
Delivering at $2,000, this high
performance sedan offers, as
standard equipment, many
luxury extras normally only
associated with cars costing at
least SI,OOO more in today's
market.
After years of extensive re
Carl Evans Named
Chm. Morganton
Redevelopment
HIGH POINT Carl Evans
has been elected chairman ot
the Redevelopment Commission
of Morganton. He was elected
by acclamation at a recent
commission meeting. »
Evans lives at 112 Perry St.
Morganton, is manager of the
Morganton Hardware Company's
Warehouse. He Is married and
has four children. He is a
member of Slades Chapel AME
Zion Church.
As Chairman of the Redevel
opment Commission of Morgan
| ton, Evans will preside over
I the making of all policy mat- j
ters in connection with the re
development of the North
Green Street Urban Renewal
Area. The new chairman ha 3
been a Commissioner of the
Redevelopment Co m m ission
since September 10, 1965.
Samuel McDowell Tate, for
mer Chairman, now becomes
Vice-Chairman of the Commis
sion in accordance with the By-
Laws. The terms of both men
will run until February, 1968.
Other commission members
are John Hotchkiss and L. Her
man Kirksey, Jr. The City
Council is considering the ap
pointment of a Commissioner
to replace C. Lewis Paschall,
who recently resigned to run
for the City Council.
personnel and facilities for re
cruitment, assessment, record
keeping, remedial education
and motivational and skill de
velopment of enrollees.
The six-month training cycles
will include two phases one
for basic preparation and the
other for intensive work-expe
rience.
The first phase involves six
weeks of motivational develop
ment, remedial education and
workshop skill development.
Each enrolee will receive $1.40
an hour during this phase.
The second phase consists of
18 weeks of supervised work ex
perience In carpentry, painting
and paperhanging, brickmason
ry, cement-masonry and other
crafts. Enrollees are paid $1.75
an hour.
search and development, big
car performance and comfort
has been combined with small
car economy and maneuver
ability in the Toyota Corona.
In the area of research and
development, this Japanese
motor company is considered
without a peer.
For example, the company is
the only automobile manufac
turer in the world to date
to qualify its exhaust emission
control system for 1968 models
with the California Motor
Vehicle Pollution Control
Final Inspection
Board. Theoretically, if other
manufacturers cannot qualify
their smog control systems be
fore September 1, Toyota will
be the only 1968 model that
can be sold in California.
Supporting a world-wide dis
tribution and sales network in
78 countries, the company
maintains a complex of man
facturing and assembly plants
in Japan which are recognized
as among the most modern
and automated in the world
automotive industry today.
To feed its giant assembly
lines, Toyota has a number
83
Full Toyota Line
of subsidiary companies work
ing at capacity to meet its
rapidly expanding production
quotas.
Chiefly among these subsi
diaries are Nihon Denso
producing Toyota's electrical
components; Alchl Kog yo ,
manufacturing machine tools;
Toyota Body Company, pro
ducing truck bodies; and Kan
to Auto Works, manufacturers
of the Toyota van, station
wagon and passenger car
bodies.
Leading world automotive
authorities report that only
Durham Bus.
College Dorm
Nears Finish
What appeared to be an in
surmountable task just 60 days
ago seems in all likelihood to
be just another "difficult task"
done immediately. The three
story facility, which will house
some 300 female students, is
well jn the way toward being
completed in record time. The
success experienced in building
the dormitory in record time is
in the use of an entirely new
building process. The facility
is constructed almost entirely
of Brick and Concrete using the
recently introduced "Spartan-
Wall"; a process which gives
both inside and outside walls
of finished brick. Each room is
individually heated and cooled.
When completed, the dormi
tory, already named the Mc-
Cauley Residence Hall, will
provide a complete dining hall,
lounging area, and office space.
For beauty and the feminine
touch, walls wil! be in soft
green, pink and blue draperies
and other decor will blend with
wall colors. The completion
date is scheduled for Septem
ber 1, just in time for the col
lege's fall session.
-Shaw
Continued from 6B
old Shaw president, will begin
his fourth full year as presi
dent when the faculty reports
on Monday, September 11. Un
der his direction, the univer
sity has just completed its sec
ond experimental year as a
four-year liberal arts college.
Many of the nation's most
esteemed educators, strongly
concerned with closing the void
between the educational qual
ity of Negro and white institu
tions of higher learning, claim
that Shaw, with its new pro
gram, "The Shaw Plan of Edu
cation," featuring year-round
classes, may have established
a pioneer plan for other insti
tutions in the United States.
The Shaw Concept was intiat
ed to meet the needs of the
underprivileged and culturally
deprived, as well as »the en
rollee whose abilities and
qualifications enable him to
progiess at a more rapid pace.
General Motors produces a
more complete line of passen
ger cars, commercial and in
dustrial vehicles than Toyota.
In the intervening 30 years
since its founding in August
1937 by Sakichi Toyoda, the
company has become not only
Japan's dominant automotive
manufacturer but is also rap
idly becoming a major name
in world automotive circles.
Kiichiro Toyoda, Sakichi's
son and first president of the
company, died in 1952. How
ever, other members of the
family are still active.
Eiji Toyoda, a nephew of
the founder and a Tokyo Uni
versity engineer graduate
serves as Senior Vice Presi
dent In Charge of Operations.
Soichiro Toyota, an engi
neering PhD, Is the eldest son
of Kiichiro Toyoda and is a
Director in charge of technical
activities.
Tatsuro Toyoda, holder of a
B.S. degree in engineering
from Tokyo University and a
Master's Degree in Business
Administration from New
York University, is a District
Manager in Japan.
The original family name Is
Toyoda, but for simplicity's
sake in the written Japanese
language, it has been changed
to Toyota for the brand name.
Thus, like Ford, which is also
a family name, the Toyota
name is used. The original
family name, literally tran
slated, means "Rich Field."
Although his company has
came a long way since Saklchl
Toyoda's dream 30 years ago,
It is only now on the threshold
of its future with a million
cars a year.
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NEW DBC DORMITORY UNDER CONTRUCTION
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H 1967 BuicKS! ||
I' SOME WITH AIR CONDITION I
■jjP * ELECTRA 225 * LESABRES |j|
■iff + WILDCATS y , ★ SPECIALS y I
Blp> * * OPELS
WE HAVE DURHAM'S FINEST ■
■ *RECONDITIONED USED CARS tV fl
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OUTSELLS THEM ALL!!
Rope Yourself A Mustang
Now During Alexander
lord's July
Our Volume Policy Mean* Savings To You!
SHOP AT NIGHT - UNTIL 9 P.M. N. C. i>«ier
FOR YOUR SAVING CONVENIENCE
VISIT THE LOT WITH THE "A-l" SIGN FOR
THE FINEST USED CARS.
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