8B I —THE CAROLINA TIMES SATURDAY, AUGUST 21, 1071 mmm -H9k I'm Fred Rahdert, president of Gen- giveunity.continuityandgreatermean eral Telephone of the Southeast. m £ *° our e^or^s serve y° u better. I want to tell you about some very *>-*»■ j So, we have established what we call intensive work we are doing about some our "One-to-One" philosophy, to guide problems that are of great concern to General Telephone people in their deal us: customer relations and our employ- ings with our customers, ees' morale. It's intended toopen upa direct, cour- Under normal circumstances our || teous and honest communication that customers and employees get along will reflect our concern for our custom fine together. ers as individuals. However, because conditions are unusual, due to Our employees and our management, including exceptional growth in the telephone industry, there myself, will follow this credo. And, I will see that it have been some irritations arising out of service brings results that will benefit us all. difficulties. The next time you talk to us about a phone prob- Fortunately, it's not a massive problem, but occa- lem you'll see how "One-to-One" works. It's a change sionally a bothersome one to those involved. for the better. We have definite plans to meet this problem. For And, I hope that from now on when you see "One example, we will be spending $72,000,000 this year to-One" you'll have reason to agree with me that I to improve your phone service. It's a lot of money and someone cares at General Telephone, it's going'to have a great effect. Sincerely, But money isn't everything; getting along with you, C our customers, is equally important. We've known this 'J all along. And all of us at General Telephone have been working hard at it. But, we felt there was some- President thing missing. An underlying philosophy that would General Telephone Company of the Southeast SB GEFIERAL TELEPHOnE I ' ■ / ' ' " w»- Bfll J