CAROLINA TIMES Bal April 28. 1978
Lncofa-Mecury Enjoying Greatest Sales Performance
tops will be available in the
Marquis Brougham series , as in
1978. : ..
The Lincoln ContintOtal
Una for 1978 addi a new Town
Coupe, a two-door version of
the popular four-door Con
tinental Town Car. Interiors
are available with expanded
trim color selections, wider
front-seat head restraints and
a longer front-seat armrest.
To stoat Federal require-
all 187S Lincom-Mer-
a new front
Assigned to pre
vent significant damage to safety-related
components in 5
mph frontal impact into a flat
The new rear Dumper
system offers protection in 2.6
mph impacts.
In addition, ail Lincoln-Mercury
car line engines are equip
ped with improved exhaust
emission control systems to
curb oxides of nitrogen.
All 1973 models are de
signed to meet the new Federal
standard which requires that
most interior materials have
a burn rate limit of not more
than four inches per minute
specified test conditions.
For 1978. Mercury joins
b&rrier
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1973 Opel 1900 Station iWagon
Bumper-Grilk CocfiHoc Basicofy Change
"The dimensions of our mo
dels remain basically the same
except for slight changes in
overall length to provide for
the mandatory bumper protec
tion," Mr. Eiges said.
The front and rear bumpers
have been redesigned to accom
modate 1973 government stan
dards. "The front bumper uti
lizes the new Delco energy ab
sorbing mounting system while
the rear employs the new ure
thane energy absorbing sys
tem," explained Mr. Elges.
"On all models' front burn
per deflection capaBilily iTpro
vided without adding length
to the front by shortening the
hood a nd mounting the grille
to the bumper. This allows
both the grille and bumper
to telescope beneath the hood
during impact," Mr. Elges no
ted. For a distinctive front end
appearance on the standard
Cadillac the head lamps and
parking lamps are designed in
console fashion and blend with
the vertically styled new grille
and the sculptured character
of the new hood.
Tailiamp;. are new and are
located in the upper half of
half of the bumper, out of the
impact area. The lower half
is protected by impact strips
around a reflex lens. Back-up
lamps have been placed in the
upper section of the rear bum
per immediately be neath the
deck lid and are well protected.
Reviewing the division's lux
ury personal car, Mr. Elges des
cribed the 1973 Fleetwood El
dorado as, "retaining the clas
sic look of its predecessors,
but with exterior styling chan
ges in the grille, lighting, side
run Wings and orneme ntation.
The traditional (UadiUac
cross-hatch grille design is bold
in character on this popular
front-wheel drive car. The mo
tif features square grille open
ings above and below the cen
ter bumper bar.
The ne w parking lamps
wrap around the fender into
the cornering lamp.
The hood has a flatter pro
file but retains its Cadillac i
dentity. Overall s.de appearance is
enhanced by the new extended
body molding accenting the
length. A reflex and side mark
er light are incorporated in the
wreath and crest on the rear
quarter panels.
The tail lamps, back-up
lamps and license plate area on
the Eldorado are relocated out
of the impact area. A new
deck lid accommodates rear
bumper requirements and
makes possible the reduction
of overall length.
The 1978 Cadillac features
such options tc a new elec
trically heated rear window de
fogger; radios with a new
power-operated automatic an
tena; an all-new illuminated
.i ...... ... . . fka mm cut', .v
and an outside temperature
gauge integrated with the left
outside rear view mirror.
"The two Cadillac engines,
472 cubic inches for the stan
dard Cadillac and 500 cubic
inches for the Eldorado, pro
vide improvements in exhaust
emission control," explained
Mr. Eiges. "An exhaust gas re
circulation system (E.G.R.) has
been added for the purpose
of further reducing NOx (Oxi
des of nitrogen) emissions."
"The rolling smoothness of
the 1973 Cadillacs has been en
hanced by improvements in
the frames, front suspension,
shock absorbers and the rede-
Lincoln Continental, Continen
tal Mark IV and Oantera in
offering long-wearing steel-bel
ted, radial-ply tires as standard
equipment. These Urea also are
available on Montego, Cougar
and Comet models. The Capri
sports coupe, imported from
Germany, has rayon-belted ra
dials as standard equipment.
"Changes to Lincoln-Mercu
ry's 1973 cars were made
not simply for the sake of
change but to build on the
outstanding customer accep
tance they enjoyed in 1972,"
Bennett E. Bidweil, Ford vice
president and division general
manager said. "The new Mer
cury is the latest e xample of
our product philosophy. Not
only an the lines of the sheet
metal appealing to the eye,
but the overall design is pro
portioned properly to enhance
our new impact-absorbing bum-
pars. In addition, the 1973
Mercury should ride even bet
ter than the '72 model, and
we expect all these improve
ments to be reflected in con
tinued growth in sales during
the next twelve months." j
The new Mercury four-door
have thinner windshield pillars
set at a rakish 60-degree angle
On Marquis and Marquis Broug
ham models, a distinctive new
upright hood ornament lends
an additional touch of luxury.
As theft deterrents, an in
side hood latch release is stan
dard equipment and an elec
tronic anti-theft ahum system
that sounds the horn if entry
is forced into the passenger or
luggage compartments is op
tional. A spare tire lock is in
cluded with the alarm system.
Wiper-mounted windshield
washers for more accurate ro
of fluid also are new
standard items for full-size
Mercury's.
want to see how
Plymouth Satellite
stacks up agaiirs r
mm
He
fflmwt
Power-operated vent win
dowsthe type found on the
Lincoln Continentar-are of
fered on all four-door Mercury
models and a new recreation
table is available for station
wagons equipped with optional
dual facing rear seats..
The Mercurv modle line -no
has been reduced from 1 5to l 3
by discontinuing four door
hard-tops in the Monterey Cus
tom series. Four-door hard-
signing of body mounts," re
ported Mr. Elges.
Plymouth Satellite
Sebring-Plus.
Our newest success car.
Here's why:
When we start selling a car in record numbers,
there's gotta be a reason. With Satellite there
is. It's a beautiful car to look at. A beautiful car
to drive. Our Satellite Sebring-Plus is so quiet,
we call it "Super-Quiet." Quiet is built into the doors,
over the wheels, under the hood, even behind the rear
seat. Satellite was built to be seen, but not heard. We
welcome the opportunity to show you how Satellite
stacks up against other mid-size cars. Beautiful 1
Compare
anyway
you want.
welcome
it.
AUTHORIZED DEALER
A CHRYSLER
VjBl MOTORS CORPORAnON
CHRYSLER
ELKINS CHRYSLER-PLYMOUTH
Mangnm St. at Expressway Dewnlown Durham
088-5511
$2498
SEDANS:
The good looking 73 Hornet Se
dans offer you room and econ
omy.in a compact car.
$2649
HATCHBACK:
The Hornet Hatchback offers you
flair with utility. The Sports car
with room to travel .in. Air condi
tioning, too, at a special low
price.
2875
'plus freight, prep., other option extra
SPORT ABOUT WAGON:
Hornet Sportabouts offer conven
ience, style, power and plenty of
cargo room. Easy to drive . .
easy to own. Priced just right
including air conditioning.
mmyfmMmr " 1 1 -Z!ZMLfW
'm .
CONDITIONED
HORNET SNLE
Backed by the
exclusive AMC Buyer
Protection Plan
beat the summer heat
with savings
4
MORGAN MOTORS
J Met
No bank
town
ive you
etter
lOcHlo
in
will e
a mmm mmmSs
car
T3 r
sn
lie
lis
.c
You should choose a car loan as carefully as you
choose a car.
There are differences.
As you'll discover if you go to the different banks around
town and see what your monthly payments will come to.
Or you can come to Central Carolina Bank first.
And save yourself the trouble.
Member Federal Oeposil Insurance Corporation '
'0 Sf 't
Hentral
Hank
Oldsmobile Installs New Engine, Omega
LANSING, MICH, -Oldsmobile
Division's 1973 lineup fea
tures s new compact car, com
pletely redesigned cutlass mo
dels and a long list of engineer
ing advancements.
From its compact Omeca
to the luxurious 98 and Toro
nado, Oldsmobile spans the
Chevrolet Monte Carlo
Dodge Gets New Front End Style for 73'
DETROIT-Dodge intordu
ced added features on Polara
Monaco models this year plus
a new front end design for
Polara to continue the sales
momentum generated in its
full-siz e, medium priced cars.
Dodge 1972 model year
sales climbed 12 percent and
19 percent for the first half
of the calendar year over the
previous year.
Continuing the successful
marketing approach of 1972,
Dodge is increasing the distinc
tion between the full-sized
line's three models, Polara, Po
lajra Custom andjl j
The new front end styling
featuring hidden headlamps
which was introduc ed in 1972
has been retained as a Monaco
trait, while a new front end
grille and grille panel has been
provided for the 1973 Polara
and Polara Custom.
"By accenting the difference
between Polara and Monaco,
we accent the value each re
presents, with the Monaco, of
course, providing a step up in
luxury," said Richard D. Mc
Laughlin, Dodge general sales
manager.
SHARED ADVANTAGES
1973 PolaraMonaco models
offer power front disc brakes
new high speed starter motor,
power steering, automatic trans
mission, a number of new e
missions controls, new wind
shield wiper design, significant
improvements in their Torision
Quiet ride, and the new extra
protection bumper system and
standard electronic ignition.
Interior room and luggage
,s;.ace j$ FadliiEa CvBJtOW
and Monaco is among the lar
gest in the medium and low
priced conventional market.
The three models will con
tinue to have higher than av
erage levels of exterior orna
mentation and interior trim for
their market segment. Both
Polara mode Is offer a full-range
of new seats.
A factory installed Electron
ic Security Alarm system is
available. The system causes
headlights, taillights, and side
market lights to flash in con
junction with the pulsing of
the horn whenever protected
areas of the car are violated.
The three big Dodges also
benefit from Chrytler corporate-wide
programs emphasiz
ing standardization, simplifica
tion and in-line testing in the
manufacturing process, and ser
vability in system and compo
nent design. McLaughlin said:
"These manufacturing and
design programs ultimately
mean increased value. Jp the
custom er" because they result
in greater product reliability
and greater ease of service,
when required."
Optional steel-belted radial
ply tires are avai label for all
PolaraMonacos. Tinted vent
windows are available on four
door sedans and hardtops and
station wagons.
Model and Engine Availa
bilityThe Polara, Polara Cus
tom and Monaco all offer a
automobile market with 27
models, two mom than in 1972.
All 1973 Oldsmobiles will be
in dealer showrooms Septem
ber 21.
Follwoing are highlights of
the 1973 lineup:
OMEGA-Oldsmobile's new
entry, the Omega, is built on a
Ill-inch wheelbase and has an
overall length of 197.5 Inches.
It is offered in three body
styles.. .a two door coupe, a
four-door sedan and a hatch
back coupe that has a rear
door that opens upward to re
veal a flat carpeted load floor
extending from the front seat
to the rear end when the rear
seat back is folded down.
Front and rear bumpers are
mounted to meet new require
ments. The bumper protect the
car's safety systems in front
end barrier impacts up to five
miles per hour and rear barrier
impacts up to 2.4 mph.
The Omega's standard en
gine is the 250 ccbic-inch six
cylinder and the 360 V-8 f vur
barrel is optional. Other Omega
options include power drum
and power disc brakes, variable
ratio power steering and Turbo
Hydra-matic transmission.
All immediate Cutlass mo
dels have been completely re
designed for 1973. The design
of these cars is new and con
temporary, but still readily in
temporary, but still readily i
dentifiable as Oldsmobile.
The intermediate lineup fea
tures seven models.... two Vista
Cruisers, two Cutlass Supremes,
one Cutlass 'S' and two Cutlass
models. The F-85 nameplate
has been discontinued.
The front ends of
cars feature single seven-inch
headlamps hi place of dual
lights. These single sealed beam
units have more candle power
on low beam than last year's
dual headlight system.
The power-energy absorbing
front bumper meets the five
mph barrier impact require
ments. Grillers and hinged at
the bottom and retract with
the bumper during a low-speed
impact. The Cutlass and Cut
lass 'S' have rectangular pattern
dual grilles, while the Supreme
and Vista Cruiser have a dual
vertical bar design.
Rear-end design of the 1973
models is new. Large vertical
laillanips are mounted in the ,
"body, except On the Vista
cruiser where four bumper
mounted lamps are used. The
Cutlass Supreme has a specific
tailiamp.
The rigid rear bumper on
fcl, April , M71 TIH CABQUMA TME8-4I
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BP1 mmm
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3 Torino
all Cutlass models meet the
2.5 mph barrier impact require
ment.
The 1973 Vista Cruser is
built on a 116-inch wheelbase,
with an overall length of 219.3
inches, one inch longer than
last year. The roof glass dome
is replaced by the "Vista Vent"
a section of moveable tinted
glass over the front seat. The
"Vista Vent", is optional on
Cutlass, Cutlass S' and Cutlass
Supreme colonnade hardtop
coupes.
The Vista Cruiser, available
in two- and three-seated mo
dels, features a life-open tail
gate with a fixed window.
Two special packages, the
Saoln and 44-2, are optional
for 1973.
The Salon is available with
the Cutlass Supreme colonnade
hardtop sedan. Many excep
tional features comprise the
Salon package to create a high
ly personalized car combin ing
the comfort and appearance of
a domestic car with the flavor
of a European road car.
The Salon option includes
contoured, reclining front seats,
steel-belted radial whitwalll
tires, front and rear stabilizer
bars, a front compartment con
sole, and a headlight dimmer
switch actuated by a turn-signal
lever.
The 4-4-2 is optional on the
Cutlass and the Cutlass 'S' col
onnade hardtop coupes. The
package includes a specific
grille, hood louvers, side strip
ing, hood and deck lid striping.
The specially adapted suspen
sion includes front and rear
stabilizer bars, higher rate
springs and shock absorbers.
Front disc and rear drum
brakes are optional on all mo
de Is except the Vista Cruiser
where they are standard.
Variable-ratio power steering is
also optional.
88's and 98's sixteen mo
dels are offered in Oldsmobile's
1973 88 and 98 lineup, includ
ing a new addition. ..the Regen
cy sedan. Introduc ed as a li
mited option on the 98 last
year, the Regency has become
a full-fledged model in 1973.
Among the special features
of tue Regency are extra -lux
urious interior trim and up
holstery, a 6040 front seat
and a specific clock.
Design modifications are
evident in all new 88's and 98's
Hoods and fenders on these
cars have been revised, and
front end panels and parking
lamps are new.
Also new is hydraulic
front bumper system with
more impact-absorbing capabi
lities than last year's system.
This bumper is built to protect
the safety systems in a five
mile per hour barrier impact
in conformance with federal
standards.
The 88's and 98's have new
dual grilles that are hinged at
the bottom and retract with
the bumper on impact into
the front end panel.
At the rear, tie 88's have
revised deck lids and rear quar
ters and new taillamps. A new
bumper witn integral vertical
taillamps enhances the 98 mo
dels. Rear bumpers on the 88's
and 98's are rigidly mounted
and meet the 2.5 mph barrier
impact requirements.
All full-size models are
equipped witu power front
disc brakes, power steering and
Turbo Hydra-matic transmis
sion. The Delta 88 and Delta
Royale have the 350 V-8 two
barrell as standard, while the
98 and Custom Cruiser have
the 455 V-8 four barrel. The
455 four-barrel is optional on
the Delta 88 and Royale.
TORNADO - Oldsmobile's
front-drive Tornado, now in
its eighth model year, features
an all-new front appearance
for 1973. Design change in
clude new fender extensions,
parking lamps, a grille and an
energy absorbing bumper.
two-door hardtop, four-door
sedan and two-seat station wa
gon. Polara Custom and Nona
co also effer a four-door hard
top and a three-seat wagon.
Improved trailer towing pack-
3607 Hillsborough Rd.
383-5734 Dir. 491
Our locally-owned
cars are the sharpest
in Durham!
Fjjjjl NORTH CAROUNA
gig AUTO EXCHANGE
WE SPECIALIZE IN SELLING
'm
uaftsir
fcurbpean car
(except one)!
1,9.1
CAPRI 2600
LOOK WHAT'S STANDARD
EQUIPMENT!
Radial ply tires
Front disk brakes
Front bucket seats
Full carpeting
Rack and pinion steering
Home of the Best Deal!
WEEKS-ALLEN
MOTORS
Dealer No. 1266
Cor. Rigsbee Ave. & Geer St. 688-433 1
WE HAVE
GREAT CARS
OTHER PEOPLE
CARS FOR THEM
ON OUR LOT FOR SALE
mm, i
9 K TO OLDS TORON1ADO, AM
8 IK PM stereo tape, vinyl top,
S miles Immaculate
S I x Landau, 27,000 actual
miles. Fully equipped, AM
FMstereo $3995
Sm CUTLASS S 2-Dr. hard
I I) 4 1 top Auto , pawer steer-
ing, factoiry air, vinyl top
h nr f n
M 7T.L7D COUNTRY SOU IRE
a mi iti passenger waon imiy
1 ft) equipped with power steering
K i and air conditioning
it $2995
17 kV r-1 n r n I r.-. rCDRIT AU
nriKESiiu; carm i
FM radio vinyl top
factory air power steering.
0 FA , n . .i bdiv unnsi "I"
I '711 wan rniA i-ii. -B
K ,v A,iln nnuor steerine.
Sir factory air. vinyl top; AM
ft) FM rnrlin White tires.
SI '2995
FA rr M Y MOUTH SATELLITE
,ACutwn Wagon Auto.,
poweer steering, factory air,
1 local owner. $2495
56 T BIRD CLASSIC Restor
ed mm
B
7A CYCLONE GALAX IE 500
2-Dr. hardtop. Auto, pow
er steering, air condition,
vinyltop: 1995
OQ PONT I AC FIREBIRD 2
00 Dr. hardtop. 3-speed 6
cylinders, sharp. '1295
gO FIAT 124 Spider Conver
tible. 5 speed. $1595
fifi MUSTANG 4-s p e e d
""Completely rebuilt 283
engine- 895
CO FORD GALAX IE 500 2-
99 Dr. hardtop. Auto, pawer
steerlng: no75
Vi PAIRLANC 1-Dr. hat
top. 3 speed 280.
go DODGE DART 8-cylinder
00 Auto., radio, heater.
350
BUT
WE
MORE
gyf-05 2-Dr-, auto. V0,
'clean. - - -'.
W
i SCOUT. 4 wheel drive,
"locking hubs, 82,000
miles, removable Bg
fiQVW 2-Dr. OoJmw Sotkn,
w whitered iat.
1295
vw. looks rough, runs
....f 350
VOLKSWAGEN 2 Dr
UJ7 Deluxe Sedan, radio,
; $1295
$5 OVM MS Waft, air,
"ice tires. iUU
. . AND 10TS MORE
m
901 Hillsborough Kd.
383 2531 Dir. 1204
mmm s