Newspapers / The Carolina Times (Durham, … / April 28, 1973, edition 1 / Page 16
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x v., ,sni I I I CB THE CAROLINA TIMES Sal, April 28, 1978 1973 Plymouth Barracuda Designed For Sporty I ilj ' i I ali mo with tha runniar I Multiplex radios anfi AM ra. DETROIT - The 1973 Plymouth Barracuda etnpha rim the Mount attractive to young driven who demand i eapoashe car, good handling, and amity styling. Through our marketing information, we can fairly wall identify the buyer or the Barracuda," arid Chryaet Ptyraouth Division general nan manager. They are men and women in their mid twenties who like slick, good handling sporty-car-type trans portation with performance capabilities. "For 1973, we are tailoring even more closely our Plymouth Barracuda to attract this consumer segment. The cars are built well and "right on' the buyers' preferences." In 1972, 'Cuds' buyers chose the 340 CID V-8 engine in 92 per cent of the cases. In the Barracuda model, the engine choice was 85 per cent 318 CIO V-8's; 9 per cent six cylinder and 6 per cent 340 CID V-8 engines, Hazel roth pointed out. Based on customer choice, the six cylinder will be dropped from the Barracuda line in 1973 and the 318 CID V-8 made standard in both the Barracuda and Cuda' series with the 340 CID V-8 engine optional on both. TWO MODELS The two-door hardtop will be the single body style for the 1973 Barracuda. There will be two models - the Barracuda and the 'Cuda.' The styling of the 1973 model Barracuda and 'Cuda' will remain virtually the same with the exception of front and rear revisions to accept the new rubber-faced bumper guards, which are standard equipment. A new exterior stripe treat ment will be available on both models for 1973 as well as a new optional bright vinyl body side molding. Front disc brakes will be standard e quipment on th 1973 Barracuda and front power die brakes standard on Porsche Offers . 'tf : Powerful Mid Engine 914 The mid-engine 914 road ster, best-selling Porsche in his tory, is available in two ver sions for 1973 the pooular 1. 7-liter 914 and new-to-the-modei-iine 2 liter 914 which incorporates a bigger engine improved suspension and sub tle refinements in detail ap pointments. It all adds up to a more powerful car with more nirr ble handling characteristics. Like the standard 914, the new 914 liter is designed for people who like to drive for the sheer fun of it. Both mo dels can turn otherwise dull driving situations into pure pleasure. The 914s borrow their most engineering cc icepC from the powerful Porsche 917 racing cars which won the World's Manufacturers Championship three years in a row and have more recently turned the Canadian-American Challenge Cup aeries (Can-Am) nto a highly exciting aeries. Their engines are positioned amidships- a head of the rear axle, providing ideal weight distribution for top handling. STANDARD IN THE 2 LIT ER The more expensive 914 modal offers a 2-liter (120.3 cubic inch) engine, a larger version of the 914's air-cooled electronic fuel-inject ion power plant Horsepower has been in creased to 91 (SAE Net) and the car has a top speed of 1 15 mph. Front and roar stabi lizers are standard The 2-liter 914 can be spot Hi by forged alloy wheels, jaajyt dgdlgff console with oil the Cuda.' The Electronic Ignition System Is also standard. The system eliminates the need for condenser and breaker points a common cause of increased emissions due to engine mb nring-and is essentially main-, tenance free. Induction hardened exhaust valve seats are introduced on the Barracuda engines for 1973 to allow continued operation of lead free gasoline while giving engines resistance to wear. NEW BUMPERS The new bumper systems on the Barracuda have rubber faced guards designed to with stand barrier impact forces of 5 mph on the front and 2-12 on the rear with no significant damage to the body or the bumper systems themselves. NEW SEAT Other safety improvements for 1973 include newly de signed, windshield wiper blades, developed to minimize smear and streaking. A new standard seat for the Barracuda has a molded in-place full volume urethane foam front and back - replac ing in the rear a hard back panel used in earlier models. A lever-type seat back release repla ces the pushbutton system previously used with bucket seats. An electric assist choke cuts down on emissions during starting and warm-up. A performance axle package is available for the 'Cuda' with the 340 CID V-8. It includes a sure-grip heavy duty 3.55 rear axle ratio; 26-inch high performance radiator with fan shroud and a power steering cooler if that accessory is ordered. In the handling area, F70 x 14 tires come with a suspen sion package that includes Heavy Duty torsion bars, Heavy Duty rear springs and front and rear sway bars. The suspension package is standard with the 'Cuda.' The Barracuda buyer can order a cosmetic Sport Decor package including the sport hood, wheel lip moldings, sill molding and body side tape stripes. Both automatic and floor mounted four-speed trans missions are available with the Barracuda and 'Cuda' models along with the regular assort-1 Multiplex radios and AM ra ment of Railye or St y led road dios with stereo tape decks wheels, " bucket seats, AM-FM land dual mirrors. n hi laesa . " A ( 1897 Oldsmobile Riding In Style anEEsEEE BBBT" 4aBWTBBBBVmaBk.:.;.a . .WTifgggahkBBBBBBr ' Pontiac! Dealers Report Record Daily Rate Sales Total Sales of 24,310 top ped the previous high for the previous high for the period of 23,921 set in 1966. Daily rate sales were a record, 3,478, erasing the previous high of 3,417 also established in 1966. Sales for the final period m February were 29 per cent over the 21,509 cars sold last year on a selling day basis. There were seven selling days this year and eight last year. For the month of February, Pontiac sales were 62,622, up nearly 22 percent on a daily rate sales basis from 53,517 a year ago. There wee 24 selling days in the month and 25 in 1972. The Grand Prix was the hot test selling car in the Pontiac lineup in February with sales of 12,346, up better than 69 percent, on a selling day basis, over the 7,592 total for a year ago. Calendar year-to-date sales for Pontiac total 124,601, up 13.5 percent from last year's 109,795. For the model year, sales I "' ''i' ' ggfjgggnigijjK JKhe jWrjB''f' ajgdi -wAhM iyfl ggf t iaf MittiaEwi :' A " an tEEEEI '-lsssl Be tawwiBI'nl 1 awlvSBEjBjBEEJBEEEjH Tft ' JH BBEl . Hf m ,iaBMBMIMBi1 afijjgjf4 'A W' BJ BJ aas ftSuwtMflflMxail -3BwWPl wj SSI aB vswv LJPM ,..-A : jS9SKntKsM0' ' . na 1 ai , na laiiHBT AaW -Mto,M,)iiiinri'" .v,. TvS BL' BM fl Wt I Ba I BBnjEwBBmfi BBsl BBBKiPau Be and clock. Sharp-eyed sports car buffs will also notice such In appearance items steering wheel. also offers There's nothing like the great indoors. A fully equipped 1973 Volkswagen Campmobile lets you feel at home in the great outdoors because it lets you bring along all the comforts of home. Curtains, reading lamps, paneled walls, closets, storage bins just about everything there is. Even the kitchen sink. And the kitchen table, an icebox, and over four gallons of cool drink ing water. They're all right there when you're ready to eat. When you're ready to sleep there's a full-size double bed for youanother bed and hammock for the kids. And lots of elbowroom. But if you want even more room, pop up the fiber glass top. Presto. A child's bedroom with cot and natural air conditioning. For even more room, attach the tent to the side door and you've $ot a comfortable living room complete . with floor. There's even something comfort ing about our powerful engine. It will get you there fast, so you'll spend less time driving and more time camping. At home, in the great v outdoors upper sur 111- 1 ji-f'" ' sat Hk. ' -i BB Bk. '.-r. 'iSflB bBbl '"" IjB'flWl ' BEfalBa BBBa WMMWIBBflfr $BJ wT total 389,999 at this time a year ago. Edward C. Kennard, Pon tiac general sales manager, said "We are very pleased with our deale r's performance in late February, and with good spring selling days just ahead, we look forward to a banner sales year." Special Easter Braces on All New 1973 Dodge Cars & Trucks in Stock. Check these two cars for example... 349 LbeelJ 1973 Dodge Coronet Wagon 53388 V8, engine, automatic transmission, tinted glass complete, power steering, vinyl side mouldings, power brakes. 445 1973 Dodge Charger Coupe 8 engine, automatic transmission, ra dk fLP io, power steering, front disc brakes. 0 J J fyP ILDERT0N DODGE Durham's Volume Dodge Dealer 806WesfMainSt. Ph. 682-5787 Triangle Volkswagen, Inc. 929-9830 In rhe Boulevard" Dealer 3405 489-2371 THE FIAT 128, WINNER OF 8 CAR OF THE YEAR AWARDS.IS NOW AVAILABLE IN 3 MODELS: ATwn.nnnR .qfiian A FOUR-DOOR SEDAN, AND A THREE-DOOR STATION WAG0 The biggest selling car in Europe. Can you use a car that will give you 35 miles' per gallon? O'BRIANT MOTOR CO. 317 Rigsbee Ave., Durham, N. C. Phone 682-8241 beIbeeeewkV1' m ikH BJBBBJBBBHBHHMnMiaBHMBHBBBBBBBBB 1973 Porsche 911T ' - BP VjSsrBB B BySt-jjBBg--B BBf AiBaaaBaaBI SBiSliflSSBBaBhyBC Eve1 LaBBlfei. flHBEflBk. , J. ''BP -JmSUAi Ik M y 1978 Dodge Challenger How to Rotate Radial -Tires . DETROIT ' If your car is equipped with new ra dial tires, you should know how to rotate them to get the. maximum mileage, which manufacturers say is 40,000 jdfciViV "-" - The larger 1973 model cars come equipped with radials as standard equipment, and the new tire now accounts for about 10 per cent of do mestic tire sales. There art estimates that radials will ac count for SO per cent of all tire sales within four years. Tare buyers have already been warned not to mix ra dial tires with conventional tires because they give a car different types of traction Because the radial tire's fab ric or cord beneath the tread runs parallel to the tire's ra dius, rather than at an angle like conventional tires, a dif ferent pattern of rotation is reccfflmended by the Rubber Manufacturers Association. The traditional cross-switch practice for conventional bias and belted tires continues, but the pattern has been changed. The association recommends that in a four tire rotation, the front tires are cross switched to the rear with the rear tires moving straight for ward to the front Previously, the general practice has been to move front tires straight back to the rear, with the rear tires cross-switching to the front But cross-switching Is not recommended for radial ply tires. In a four-tire rotation, the front tires are moved straight back to the rear and the rear tires go straight forward to the front. If you want to use the spare in rotating, here's the pattern to follow: ' ' For conventional bias and belced tires, the spare goes to the right rear. The right rear tire goes to the right front, die right front is cross switched to the left rear, and the left rear tire moves to the left front, which becomes the sew spare. WIPER WHINES OUT Quieter windshield wipers are found in 1973 Dodge Dart, eliminating another distraction and annoyance, among little helps totaling a lot. DRIVING COMFORT Comfort is the watchword for the '73 Dodge Dart, as the popular compact will have a higher capacity heater and improved air conditioning with reheat features. For radial ply tires, thsV spare also goes to the right rear and the right rear mows to the right front, which be comes the new spare. The left rear and left front tires switch places. " To get the maximum tire life, the association recom mends rotating tires at 6,000 mile to 8,000-miie intervals. The first rotation is the most important because it sets the stage for long, even tire wear Studded Ores, m states where they are legal, should never be routed. They should always be mounted in their original wheel positions be cause they always roll in the direction. easily distinguishable from past Bugs but still recognizable as the latest version of the car that holds the record as the most-produced vehicle in auto motive history. The windshield, the most notable feature of the '73 Su- pe r Beetle, slopes gently from the roofUne, adding to the car's interior space. Behind the windshield is a heavily padded aBhnW dish. Hbcfe switches," traditional equipment on sports cars, are now standard on the Super Beetle. Another notable change on both Beetles and Super Beetles is the enlarged, cir cular taillight complex, com- Pontiac's '71? Model Grows In Popularity "Our customers are show ing more interest in individual izing their cars, and the variety of striping groups Pontiac of fers is the perfect way to ac cent a new car," said Edward C. Kennard, general sales man- r of the division. The biggest increase in stripe groups in 1973 has come in the vinyl pressure-sensitive body stripes which are offered on most Pontiac lines. "These a t tract i ve stripes arc available in a wide variety of complementary colors," said Kennard. "With the increased popularity of more colorful and complicated stripes, the use of flexible easy-to-apply vinyl has become more com mon," he added. The classic new Grand Prix hat been the 1973 leader for vinyl stripes. Standard on the SJ option, tiie accent stripes have been included on about 70 percent of all Grand Prix built to date. The newly re-styled LeMans series, including the Grand Am, has also been popular for ac cent stripes with a bout 35 per cent of ears sold including the stripe group. Newest of the Pontiac stripe options is now available on the GT option. A smart wide stripe in two colors runs along the body side from front to rear and includes bold GT letters. Vinyl stripes have also pro ven popular on the , Ventura with instalation rates running about 28 per cent on 1973 models. Another use of pressure-sen sitive vinyl is the large Firebird hood emblem that is optional on the Trans Am for 1973. Color-keyed door handle in serts of vinyl add a definite styling touch as standard on the Grand Ville, Bonneville, Luxury LeMans, Grand Am and Firebird Esprite. bbl, April a, ltTi rmcAMMJMUktmmm, '. ; Su.-- -ti ' - ji-. i nsrstf rf'rij-r - '"ite-- i . vS- i flflKBBBHBBnHBslBBfiBaV . , 1973 Plymouth Fury Cmon ESS Compare T cars We welcome it! bining stop light and turn sig nal. Both Bugs have stronger bumpers, designed to withstand 5 -mph frontal collisions and 2-mph rear collisions. The Beetle and Super Beetle arn available in automatic Stick Shift or a standard four-on-the-floor transmission. The Super Beetle is also available as a convertible or with a sliding steel sunroof. All VW products are covered by a 24-month, 24,000-mile warranty. Prices Start At k Low $2339.00 Special Safe Prices On All 1973 CH RYLERS-PLYMOUTHS A VALIANTS Top Quality Used Cars YATES MOTOR CO. 419 W. Franklin St., Chapel Hill, N. C. Ph. 942-3121 0'e-0,4Bn04BS0'ES0E0'BB0'0'B0E04aB04 FRONT APPEALING It's what's up front that counts, especially on the '73 Dodge Dart Swinger, Sedan and Custom Sedan, which sport a new front end exterior appearance. Choice for Car Buyers: Seat Belts or Air Bags DETROIT (UPI) New car buyers will get their choice bags or belts when they shop for a 1974 model this fall. The General Motors Cor poration will offer air bags as an option on its top-of-the-line models next year. The cost has not been deter mined and will probably ,be sold at less than production cost to get people to buy the units. For new car buyers who do not want air bag-equipped cars, they will contend with the new seat belt Interlock system that will be required on all cars and add about $50 to the cost of each one. The interlock system prevents the driver from starting the car until the combination lap and shoulder belt is fM Test fleets equipped with air bag pwsenger restraints have logged 12 million miles without a malfunction,, ac cording to Douglas W. Toms, former administrator of the National Highway Traffic Safety Administration. Air Bags In lOO.ooo Cars George Elges, general man ager of G. M 'is lUick Divi sion, says the company ex pects to produce about Iffy ooo cars with ah bags dur ing the 1974 model year. The Federal Government requires that all cars built after July. 1975, be equipped with "passive" restraint sys tems to protect drivers and passengers in accidents. Pas sive systems are devices that require no action on the part of drivers or passengers. The Government is working on new test procedures so that the law an become effective on 1976 models. For the next two years,, however, most drivers will be fsced with the seat belt Interlock system, which some automotive engineers expect will cause some headaches for drivers. . . To start s car equipped with the sest belt Interlock, a specific sequence of opera tions must be completed by the driver and front-seat oc cupants. First, they must sit down on the seats, then buckle up the lap and shoul der belt restraints, and Anally turn the key in the ignition. If they turn the key More they buckle up. or take the belts, buckle them together and stuff them inside the seat behind them, the car will not start A complicated electrical and logic module system It involved. ' "It's -near impossible to build 10 million cars a year and expect the seat bait in terlock system to work every time," ens official said. "There's going to be some mighty sore people 1973 Super Beetle Takes on New Look Volkswagen's super Beetle for 1978 has the most dramatic styling changes since the fami liar Bug first came to America over two decades ago. A new curved windshield, completely redesigned dash board, restyled front and rear fenders and lights, and more comfortable front seats all add up to a Super Beetle which is An Urban Car lis on Display ! Attempting to combine practical design and safety with economy and attractive Hies, engineering etude ts at Pratt Institute in Brooklyn have come up with what they call an urban car now on display at the International Auto Show. Essentially a modified Su baru station wagon, th car i about the size of a Volks wagen Squareback t bout M0 inches long and 60 inches wide. But the additions are wnat equip the car for the trials and dangers of urban driving. To improve the driver's rear-view vision, the students mounted a television camera os the rear of the car with a 150 degree view that auto matically adapts to Ugnttog conditions. To protect the driver from himself, there is a Drunkom eter, consisting of a brake pedal ume-reacuon mi iw the driver must pass or the car wiU automatically lock itself for 15 minutes. At that tune, the driver has another chance to pass the test Another feeture Mthe eMah-resistant battery, which contains acid-neutralizing chemicals and is housed In semiJoam material. Th. autnmoblle's Instru ment panel enables the driver to monitor all of the cart Siilimn ar th tact the passengers fa the ide eolltstosv, . I o I o I c I e I e I c I e I PUZZLED ABOUT WHICH CAR TO BUY? gssv Bsssl BficSi Biiv BSllift Jt BlW. Aat BsssV Hsl mS bm iS&Mawav Ikk'jfcvBgil tMr W toaAar warn ' Br sft am fij jH itVi :'Mk NssJj1 attsssaaMSssBjssWsWlgM Bw The sleek, beautiful new '73a are her and now is the time to chooae that new car you've been ranwdmg and wanting. New beauty, performance and safety features make the 1973 cars outstanding. See them all, choose mnA mil wmflrafllf in the Iriver's seat urith a convenient Ante Loan. See us for Fast loan service, and eniov a new car now. NO PROBLEM ABOUT WHERE TO GET AUTO LOAN MECHANICS, FARMERS BANK DURHAM RALEI6H CHattOnf I e I e I e I s I e I e I e I I e I i i s I i i i e 1 I o I s 1 1- i
The Carolina Times (Durham, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
April 28, 1973, edition 1
16
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