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CB THE CAROLINA TIMES Sal, April 28, 1978
1973 Plymouth Barracuda Designed For Sporty
I ilj ' i I ali mo with tha runniar I Multiplex radios anfi AM ra.
DETROIT - The 1973
Plymouth Barracuda etnpha
rim the Mount attractive to
young driven who demand i
eapoashe car, good handling,
and amity styling.
Through our marketing
information, we can fairly
wall identify the buyer or the
Barracuda," arid Chryaet
Ptyraouth Division general
nan manager. They are men
and women in their mid
twenties who like slick, good
handling sporty-car-type trans
portation with performance
capabilities.
"For 1973, we are tailoring
even more closely our
Plymouth Barracuda to attract
this consumer segment. The
cars are built well and "right
on' the buyers' preferences."
In 1972, 'Cuds' buyers
chose the 340 CID V-8 engine
in 92 per cent of the cases.
In the Barracuda model, the
engine choice was 85 per cent
318 CIO V-8's; 9 per cent
six cylinder and 6 per cent
340 CID V-8 engines, Hazel
roth pointed out.
Based on customer choice,
the six cylinder will be dropped
from the Barracuda line in
1973 and the 318 CID V-8
made standard in both the
Barracuda and Cuda' series
with the 340 CID V-8 engine
optional on both.
TWO MODELS
The two-door hardtop will
be the single body style for
the 1973 Barracuda. There
will be two models - the
Barracuda and the 'Cuda.'
The styling of the 1973
model Barracuda and 'Cuda'
will remain virtually the same
with the exception of front
and rear revisions to accept
the new rubber-faced bumper
guards, which are standard
equipment.
A new exterior stripe treat
ment will be available on both
models for 1973 as well as
a new optional bright vinyl
body side molding.
Front disc brakes will be
standard e quipment on th
1973 Barracuda and front
power die brakes standard on
Porsche Offers
. 'tf :
Powerful Mid
Engine 914
The mid-engine 914 road
ster, best-selling Porsche in his
tory, is available in two ver
sions for 1973 the pooular
1. 7-liter 914 and new-to-the-modei-iine
2 liter 914 which
incorporates a bigger engine
improved suspension and sub
tle refinements in detail ap
pointments. It all adds up to
a more powerful car with more
nirr ble handling characteristics.
Like the standard 914, the
new 914 liter is designed for
people who like to drive for
the sheer fun of it. Both mo
dels can turn otherwise dull
driving situations into pure
pleasure.
The 914s borrow their most
engineering cc icepC from the
powerful Porsche 917 racing
cars which won the World's
Manufacturers Championship
three years in a row and have
more recently turned the Canadian-American
Challenge Cup
aeries (Can-Am) nto a highly
exciting aeries. Their engines
are positioned amidships- a
head of the rear axle, providing
ideal weight distribution for
top handling.
STANDARD IN THE 2 LIT
ER The more expensive 914
modal offers a 2-liter (120.3
cubic inch) engine, a larger
version of the 914's air-cooled
electronic fuel-inject ion power
plant Horsepower has been in
creased to 91 (SAE Net) and
the car has a top speed of
1 15 mph. Front and roar stabi
lizers are standard
The 2-liter 914 can be spot
Hi by forged alloy wheels,
jaajyt dgdlgff console with oil
the Cuda.'
The Electronic Ignition
System Is also standard. The
system eliminates the need for
condenser and breaker points
a common cause of increased
emissions due to engine mb
nring-and is essentially main-,
tenance free.
Induction hardened exhaust
valve seats are introduced on
the Barracuda engines for 1973
to allow continued operation
of lead free gasoline while
giving engines resistance to
wear.
NEW BUMPERS
The new bumper systems
on the Barracuda have rubber
faced guards designed to with
stand barrier impact forces of
5 mph on the front and 2-12
on the rear with no significant
damage to the body or the
bumper systems themselves.
NEW SEAT
Other safety improvements
for 1973 include newly de
signed, windshield wiper blades,
developed to minimize smear
and streaking.
A new standard seat for
the Barracuda has a molded
in-place full volume urethane
foam front and back - replac
ing in the rear a hard back
panel used in earlier models.
A lever-type seat back release
repla ces the pushbutton system
previously used with bucket
seats.
An electric assist choke cuts
down on emissions during
starting and warm-up.
A performance axle package
is available for the 'Cuda' with
the 340 CID V-8. It includes
a sure-grip heavy duty 3.55
rear axle ratio; 26-inch high
performance radiator with fan
shroud and a power steering
cooler if that accessory is
ordered.
In the handling area, F70
x 14 tires come with a suspen
sion package that includes
Heavy Duty torsion bars,
Heavy Duty rear springs and
front and rear sway bars.
The suspension package is
standard with the 'Cuda.'
The Barracuda buyer can
order a cosmetic Sport Decor
package including the sport
hood, wheel lip moldings, sill
molding and body side tape
stripes.
Both automatic and floor
mounted four-speed trans
missions are available with the
Barracuda and 'Cuda' models
along with the regular assort-1 Multiplex radios and AM ra
ment of Railye or St y led road dios with stereo tape decks
wheels, " bucket seats, AM-FM land dual mirrors.
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Pontiac! Dealers
Report Record
Daily Rate Sales
Total Sales of 24,310 top
ped the previous high for the
previous high for the period
of 23,921 set in 1966. Daily
rate sales were a record, 3,478,
erasing the previous high of
3,417 also established in 1966.
Sales for the final period m
February were 29 per cent over
the 21,509 cars sold last year
on a selling day basis. There
were seven selling days this
year and eight last year.
For the month of February,
Pontiac sales were 62,622, up
nearly 22 percent on a daily
rate sales basis from 53,517 a
year ago. There wee 24 selling
days in the month and 25 in
1972.
The Grand Prix was the hot
test selling car in the Pontiac
lineup in February with sales
of 12,346, up better than 69
percent, on a selling day basis,
over the 7,592 total for a year
ago.
Calendar year-to-date sales
for Pontiac total 124,601, up
13.5 percent from last year's
109,795.
For the model year, sales
I
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and clock. Sharp-eyed sports
car buffs will also notice such
In appearance items
steering wheel.
also offers
There's nothing like the great indoors.
A fully equipped 1973 Volkswagen
Campmobile lets you feel at home
in the great outdoors because it lets
you bring along all the comforts
of home.
Curtains, reading lamps, paneled
walls, closets, storage bins just
about everything there is.
Even the kitchen sink.
And the kitchen table, an icebox,
and over four gallons of cool drink
ing water.
They're all right there when you're
ready to eat.
When you're ready to sleep
there's a full-size double bed for
youanother bed and hammock for
the kids.
And lots of elbowroom.
But if you want even more room,
pop up the fiber glass top. Presto. A
child's bedroom with cot and natural
air conditioning.
For even more room, attach the
tent to the side door and you've $ot
a comfortable living room complete .
with floor.
There's even something comfort
ing about our powerful engine.
It will get you there fast, so you'll
spend less time driving and more
time camping.
At home,
in the great
v outdoors
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total 389,999 at this time a
year ago.
Edward C. Kennard, Pon
tiac general sales manager,
said "We are very pleased with
our deale r's performance in
late February, and with good
spring selling days just ahead,
we look forward to a banner
sales year."
Special Easter Braces on All New 1973
Dodge Cars & Trucks in Stock. Check
these two cars for example...
349
LbeelJ
1973 Dodge Coronet Wagon
53388
V8, engine, automatic transmission,
tinted glass complete, power steering,
vinyl side mouldings, power brakes.
445
1973 Dodge Charger Coupe
8 engine, automatic transmission, ra dk fLP
io, power steering, front disc brakes. 0 J J fyP
ILDERT0N DODGE
Durham's Volume Dodge Dealer
806WesfMainSt. Ph. 682-5787
Triangle Volkswagen, Inc.
929-9830
In rhe Boulevard"
Dealer 3405
489-2371
THE FIAT 128,
WINNER OF 8 CAR OF THE YEAR
AWARDS.IS NOW
AVAILABLE IN 3 MODELS:
ATwn.nnnR .qfiian
A FOUR-DOOR SEDAN, AND A
THREE-DOOR STATION WAG0
The biggest selling car in Europe.
Can you use a car that will give you 35 miles' per gallon?
O'BRIANT MOTOR CO.
317 Rigsbee Ave., Durham, N. C. Phone 682-8241
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1978 Dodge Challenger
How to Rotate Radial
-Tires
. DETROIT ' If your
car is equipped with new ra
dial tires, you should know
how to rotate them to get the.
maximum mileage, which
manufacturers say is 40,000
jdfciViV "-" -
The larger 1973 model cars
come equipped with radials
as standard equipment, and
the new tire now accounts
for about 10 per cent of do
mestic tire sales. There art
estimates that radials will ac
count for SO per cent of all
tire sales within four years.
Tare buyers have already
been warned not to mix ra
dial tires with conventional
tires because they give a car
different types of traction
Because the radial tire's fab
ric or cord beneath the tread
runs parallel to the tire's ra
dius, rather than at an angle
like conventional tires, a dif
ferent pattern of rotation is
reccfflmended by the Rubber
Manufacturers Association.
The traditional cross-switch
practice for conventional bias
and belted tires continues, but
the pattern has been changed.
The association recommends
that in a four tire rotation,
the front tires are cross
switched to the rear with the
rear tires moving straight for
ward to the front Previously,
the general practice has been
to move front tires straight
back to the rear, with the
rear tires cross-switching to
the front
But cross-switching Is not
recommended for radial ply
tires. In a four-tire rotation,
the front tires are moved
straight back to the rear and
the rear tires go straight
forward to the front.
If you want to use the
spare in rotating, here's the
pattern to follow: ' '
For conventional bias and
belced tires, the spare goes
to the right rear. The right
rear tire goes to the right
front, die right front is cross
switched to the left rear, and
the left rear tire moves to the
left front, which becomes the
sew spare.
WIPER WHINES OUT
Quieter windshield wipers are
found in 1973 Dodge Dart,
eliminating another
distraction and annoyance,
among little helps totaling a
lot.
DRIVING COMFORT
Comfort is the watchword for
the '73 Dodge Dart, as the
popular compact will have a
higher capacity heater and
improved air conditioning
with reheat features.
For radial ply tires, thsV
spare also goes to the right
rear and the right rear mows
to the right front, which be
comes the new spare. The left
rear and left front tires
switch places. "
To get the maximum tire
life, the association recom
mends rotating tires at 6,000
mile to 8,000-miie intervals.
The first rotation is the most
important because it sets the
stage for long, even tire wear
Studded Ores, m states
where they are legal, should
never be routed. They should
always be mounted in their
original wheel positions be
cause they always roll in the
direction.
easily distinguishable from past
Bugs but still recognizable as
the latest version of the car
that holds the record as the
most-produced vehicle in auto
motive history.
The windshield, the most
notable feature of the '73 Su-
pe r Beetle, slopes gently from
the roofUne, adding to the
car's interior space. Behind the
windshield is a heavily padded
aBhnW dish. Hbcfe switches,"
traditional equipment on sports
cars, are now standard on the
Super Beetle.
Another notable change
on both Beetles and Super
Beetles is the enlarged, cir
cular taillight complex, com-
Pontiac's '71?
Model Grows
In Popularity
"Our customers are show
ing more interest in individual
izing their cars, and the variety
of striping groups Pontiac of
fers is the perfect way to ac
cent a new car," said Edward
C. Kennard, general sales man-
r of the division.
The biggest increase in stripe
groups in 1973 has come in the
vinyl pressure-sensitive body
stripes which are offered on
most Pontiac lines.
"These a t tract i ve stripes arc
available in a wide variety of
complementary colors," said
Kennard. "With the increased
popularity of more colorful
and complicated stripes, the
use of flexible easy-to-apply
vinyl has become more com
mon," he added.
The classic new Grand Prix
hat been the 1973 leader for
vinyl stripes. Standard on the
SJ option, tiie accent stripes
have been included on about
70 percent of all Grand Prix
built to date.
The newly re-styled LeMans
series, including the Grand Am,
has also been popular for ac
cent stripes with a bout 35 per
cent of ears sold including the
stripe group.
Newest of the Pontiac stripe
options is now available on the
GT option. A smart wide stripe
in two colors runs along the
body side from front to rear
and includes bold GT letters.
Vinyl stripes have also pro
ven popular on the , Ventura
with instalation rates running
about 28 per cent on 1973
models.
Another use of pressure-sen
sitive vinyl is the large Firebird
hood emblem that is optional
on the Trans Am for 1973.
Color-keyed door handle in
serts of vinyl add a definite
styling touch as standard on
the Grand Ville, Bonneville,
Luxury LeMans, Grand Am
and Firebird Esprite.
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1973 Plymouth Fury
Cmon
ESS Compare
T cars
We welcome it!
bining stop light and turn sig
nal. Both Bugs have stronger
bumpers, designed to withstand
5 -mph frontal collisions and
2-mph rear collisions.
The Beetle and Super Beetle
arn available in automatic Stick
Shift or a standard four-on-the-floor
transmission. The Super
Beetle is also available as a
convertible or with a sliding
steel sunroof.
All VW products are covered
by a 24-month, 24,000-mile
warranty.
Prices Start At k Low $2339.00
Special Safe Prices On All 1973
CH RYLERS-PLYMOUTHS A VALIANTS
Top Quality Used Cars
YATES MOTOR CO.
419 W. Franklin St., Chapel Hill, N. C. Ph. 942-3121
0'e-0,4Bn04BS0'ES0E0'BB0'0'B0E04aB04
FRONT APPEALING
It's what's up front that
counts, especially on the '73
Dodge Dart Swinger, Sedan
and Custom Sedan, which
sport a new front end
exterior appearance.
Choice for Car Buyers:
Seat Belts or Air Bags
DETROIT (UPI) New car
buyers will get their choice
bags or belts when they
shop for a 1974 model this
fall.
The General Motors Cor
poration will offer air bags
as an option on its top-of-the-line
models next year.
The cost has not been deter
mined and will probably ,be
sold at less than production
cost to get people to buy the
units.
For new car buyers who
do not want air bag-equipped
cars, they will contend with
the new seat belt Interlock
system that will be required
on all cars and add about $50
to the cost of each one. The
interlock system prevents
the driver from starting the
car until the combination lap
and shoulder belt is fM
Test fleets equipped with
air bag pwsenger restraints
have logged 12 million miles
without a malfunction,, ac
cording to Douglas W. Toms,
former administrator of the
National Highway Traffic
Safety Administration.
Air Bags In lOO.ooo Cars
George Elges, general man
ager of G. M 'is lUick Divi
sion, says the company ex
pects to produce about Iffy
ooo cars with ah bags dur
ing the 1974 model year.
The Federal Government
requires that all cars built
after July. 1975, be equipped
with "passive" restraint sys
tems to protect drivers and
passengers in accidents. Pas
sive systems are devices that
require no action on the part
of drivers or passengers. The
Government is working on
new test procedures so that
the law an become effective
on 1976 models.
For the next two years,,
however, most drivers will be
fsced with the seat belt
Interlock system, which some
automotive engineers expect
will cause some headaches
for drivers. . .
To start s car equipped
with the sest belt Interlock,
a specific sequence of opera
tions must be completed by
the driver and front-seat oc
cupants. First, they must sit
down on the seats, then
buckle up the lap and shoul
der belt restraints, and Anally
turn the key in the ignition.
If they turn the key More
they buckle up. or take the
belts, buckle them together
and stuff them inside the seat
behind them, the car will not
start
A complicated electrical
and logic module system It
involved. '
"It's -near impossible to
build 10 million cars a year
and expect the seat bait in
terlock system to work every
time," ens official said.
"There's going to be some
mighty sore people
1973 Super
Beetle Takes on
New Look
Volkswagen's super Beetle
for 1978 has the most dramatic
styling changes since the fami
liar Bug first came to America
over two decades ago.
A new curved windshield,
completely redesigned dash
board, restyled front and rear
fenders and lights, and more
comfortable front seats all add
up to a Super Beetle which is
An Urban Car
lis on Display
! Attempting to combine
practical design and safety
with economy and attractive
Hies, engineering etude ts at
Pratt Institute in Brooklyn
have come up with what they
call an urban car now on
display at the International
Auto Show.
Essentially a modified Su
baru station wagon, th car
i about the size of a Volks
wagen Squareback t bout
M0 inches long and 60 inches
wide. But the additions are
wnat equip the car for the
trials and dangers of urban
driving.
To improve the driver's
rear-view vision, the students
mounted a television camera
os the rear of the car with a
150 degree view that auto
matically adapts to Ugnttog
conditions.
To protect the driver from
himself, there is a Drunkom
eter, consisting of a brake
pedal ume-reacuon mi iw
the driver must pass or the
car wiU automatically lock
itself for 15 minutes. At that
tune, the driver has another
chance to pass the test
Another feeture Mthe
eMah-resistant battery, which
contains acid-neutralizing
chemicals and is housed In
semiJoam material.
Th. autnmoblle's Instru
ment panel enables the driver
to monitor all of the cart
Siilimn ar th
tact the passengers fa the
ide eolltstosv, .
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PUZZLED
ABOUT WHICH CAR
TO BUY?
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The sleek, beautiful new '73a are her
and now is the time to chooae that new car
you've been ranwdmg and wanting. New beauty,
performance and safety features make the
1973 cars outstanding. See them all, choose
mnA mil wmflrafllf in the Iriver's seat
urith a convenient Ante Loan. See us for
Fast loan service, and eniov a new car now.
NO PROBLEM
ABOUT WHERE TO GET
AUTO LOAN
MECHANICS, FARMERS
BANK
DURHAM
RALEI6H
CHattOnf
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