4 THE CAROLINA TIMES
SAT., JULY 18,1881
Series On Help For Small Business Owners On Channel 4
The procedures for suc
cessfully starting a small
business are carefully
scrutinized by several North
Carolinians who have built
small businesses from the
ground up, on Planning For
success, a tour-part series
which began Saturday, July
11 at 12:30 p.m. ontheUNC
Center for Public Television
Channel 4.
Each year thousands of
enterprising Americans
decide to start their own
businesses. They are at-
tracted by the possibilities of
making money and being in
dependent while working at a
job they find challenging and
interesting. Many of these
Monday-Friday Daytime
July 20-24, 1981
WFMY WPTF WTVD WUNC WTTG WRAL h WTBS WGHP
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15 Morning " " Review Morning " Morning,
3 ... . Great Space America " America
45 " I I I Coaster - " " "
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15 Kanoaroo " Kangaroo .." .
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22 OoeOayAt " My Three (Dream Of Charlie Rose
45 1 A Time I I Sons " Jeannie "
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7(7 15 Hillbillies Gambit " Mrs. Muir " - " Davidson
v 30 Alice Blockbuster Alice Chicot The Edge of " "
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I 11 Rian!. Fortune R'9ht Center Company Company
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fi 15 " " " . KnowsBest "
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43 I I 1 I Adventure Again " "
Monday Evening
July 20, 1981
WFMY WPTF WTVD WUNC WUG WRAL WTBS WGHP
CH. 2 CH. 28 CH. 11 CH.4 CH. 5 CH. 5 CH.17 CH. 8
I Cabie2 Cable3 Cabled Cable 9 Cable 10 Cable 12 Cable 13
700 Face The Six Million Family Feud MacNell , Welcomeback Santord & All In The Joker's
15 Music Dollar Man " Lehrer Kotter Son Family Wild
30 P.M. " M.A.S.H. N.C.People M.A.S.H. P.M. Get Smart TicTac
45 I Magazine " " ' " " Magazine Dough
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business ideas are never car
ried through. Among those
people who4 manage to start a
business, nine out of ten fait
, within the first ten years.
. "Starting a small business
should not be a haphazard or
doomed endeavor," explains
. Planning For Success Waltye
Rasulala. "There are proven
methods of transforming
enterprising ideas; into a
functioning, , profitable
business. We should point
out from the start that most T
small businesses are not suc
cessful. That's a sobering
thought, and it's one of the
reasons for the series. If you
are going to start your own
business, Planning For Suc
cess can help make you one
of. the survivors," Rasulala
says. iU ?--. ...
Planning - For Success
presents a step-by-step pro-,
cess for making a promising
start or evaluating the con
tinued success of a current
business. Four basic areas
development of. an effective
plan, marketing, financing
and money management
are detailed and discussed by
experts, experienced small
business owners and those
whose inexperience worked
against them.
Successful North Carolina
business people such as Ar
thur Gordon, owner of Ir
. regardless Restaurant in
Raleigh, Mary Diener of .
Diener and Associates in the
Research Triange and Dennis
Lowery, owner of Industrial
Chemicals, Inc. in Charlotte, .
; share their expertise and
: practical r knowledge,
Business expert Gerald Isley,
a former manufacturer of
women's clothing and now a
business consultant and
teacher at the N C. State
School - -of . ; - Industrial
Engineering, is on hand to
point out how to avoid some
of the; .most common
mistakes - made by small
business operators.
In addition, half-hour case
studies of four businesses
a repair garage, a motel, an
automobile " dealer and an
airplane charter; service
will follow each episode of
Planning For Success. Each
study focuses on one
business and shows how it
succeeded and, in one case,
why it failed. This in-depth
look gives viewers a variety
of examples - against which
they can compare their ideas
and businesses. ,
Planning For Success is a
co-production of the UNC
Center for Public Television
and the North Carolina
Department of Commerce,
Minority Business Develop
ment Agency. Partial fun
ding was made possible by a
grant from . Broyhill In
dustries. The case studies
were produced by the
University of Mid-America
in Lincoln, Nebraska.
llll mm .mmmm - mW III .--. M.
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