SAT., OCTOBER 10, 1981 THE CAROLINA TIMES -3 "Endless Love" Sets Record On Billboard Chart For Motown By Elson Armstrong, Jr. When the monster hit "Endless Love" by Diana Ross and Lionel Richie , re mained at the top of the Billboard record charts for the eighth straight week, it made history for Motown records. The song from the movie of the same name became Motown's all-time No. 1 hit during the week en ding October 3, 1981. This is quite an impressive feat when one considers that Motown, during it's twenty year history, has charted 47 No. J records by a virtual who's who of American pop, soul, and rock artists. "Endless Love" replaced Marvin Gaye's "I Heard It Through The Grapevine" which was No. I far seven straight weeks in late 1968 and early 1969. For Diana Ross, the song makes her -eighteenth turn at No, 1 which makes her the all-time female singer. Only male artists Elvis Pressley and Paul McCartney (of the Beatles and Wings) have more hits than the beautiful r - ' Sunday October 11 ,1981 Detroit native. For - Lionel Richie, the monster hit is the topping of an incredible year both as a sing.. ,Md songwriter. This past winter, Richie wrote the hit "Lady" for Kenny Rogers and it was No. I for six consecutive weeks. A follow-up hit, also written and produced for Rogers, "I Don't Need You" peaked at No. 3. Richie is a member of the popular Commodores who have racked up impressive hits since they formed in WFMY WPTf WTVD WUNC j WTTG WRAL I WTBS WGHP-. CH. 2 CH.28,. CH. 11 CH.A CH.' 5 CH. 5 CH: 17 CH. 8 I Cable I Ca?e3 1 Cable 6 I Cable 9 I Cable10 I Cable 12 j Cable 13 ' 7il KZTJh J7 30W.'' J Jimmy World James Or. D. 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'.,1lP, ABCNews- Nights ; ABC News 1974. Their biggest to date has been "Three Times A Lady" which was No. 1 dur ing the summer of 1978 and was nominated for song of the year. While "Endless Love" has been at the top", Richie and the Commodores scored a top ten smash, "Lady, You Bring Me Up" which reached No. 8. Motown Records, which was formed by Barry Gordy, Jr., in Detroit in 1959, has been an American music tradition. Such groups as the Supremes, Temptations, Four Tops, The Isley Brothers, Gladys Knight and the Pips, and Martha and the Vandelles, aTl got their first million selling hits oi the label. The Motown beat which pulsated from Detroit in the 1960's was about the only American sound that suc cessfully competed against the so-called "British Inva sion" when groups like the Beatles took over the American pop xharts. In fact, the Supremes with Diana Ross and Paul Mc Cartney of the Beatles have had a run and hit battle on " the charts for years. Both the Supremes and Beatles had their first No. I American its in 1964. While the Beatles' "I Want To Hold Your Hand" was pl64's biggest hit, "Back In, "My Arms Again" by the Supremes was No. 1 for 1965. Several times between 1964 and 1969, when the Beatles had a No. ' 1 hit, the Supremes would knock them off their lofty perch. In 1968, the Beatles scored their big gest hit, "Hey Jude". The Supremes knocked it ut of the No. 1 position with their ; all-time hit, "Love Child". Both Miss Ross and MCartney left their respect tive singing groups by 1970, but the rivalry continued. In' 1976, McCartney had "Silly Love Songs" at the top which was replaced by Diana's "Love Hang Over", which was incredibly replac ed by "Silly Love Songs". It is rare for a year to have just one song to remain at' , No. 1 for eight weeks, but 1981 has had two. "Bette Davis Eyes" by Kim Carnes this past spring was No. 1 for: nine weeks. If that's not ! enough, Smokey Robinson, ! a founding father of! Motown, also had a mega hit' in "Bein$ With You". While Smokey's song never hit No. 1, it way in the top three for at least nine weeks. The following is a listing of some of the major hits (at least five weeks at No. 1) over the past thirteen years: You Light Up My Life, Debbie Boone, 1977 (10 weeks at No. 1) Hey Jude, The, Beatles 196$ (9 weeks) Bette Davis Eyes, Kinv Carnes, 1981 (9 weeks) Night Fever, The Bee Gees, 1978 (7 weeks) v . I Heard It Through The Grapevine, Marvin Qaye, 1968-69 (7 weeks) Tonight's The Night, Rod Stewart, 1976 (7 weeks) 1 Sugar, Sugar, The Ar chies, 1969 (6 weeks) . AquariusLet The Sun shine In, Fifth Dimension, 1969 (6 weeks) Bridge Over Troubled Waters, Simon & Garfunkel, 1970 (6 weeks) I'll Be There, Jackson Five, 1970 (5 weeks) One Bad Apple, The Osmonds, 1971 (5 weeks) P.iiCllEHLOCKS REPAIRING Dial 608-2475

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