Newspapers / The Carolina Times (Durham, … / Jan. 16, 1982, edition 1 / Page 14
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14-TKE CASSIA USES ' SAT., JANUARY 9, 1S82 New York Radio Station Is Donated ToUNCf NEW YORK At time when the nation's historically 1 black col leges are seeking new sources or support from the private sector, the United Negro College Fund will receive the largest property . con- tribution in its history. ' Viacom International, Inc., a major com munications corpora tions, has signed an agreement to donate ! New York radio station WWRL to the College fund. "Viacom's very generous gift comes at a dramatic moment, a time when Federal aid to col lege students is reduced and our private, black colleges require more private support than ever before," said UNCF ex ecutive director . Christopher F. Edley, UNCF, which raises funds for 41 private, predominantly black col leges and universities, plans to sell the station to Unity Broadcasting Net work-New York , Inc., of the National Black . Network, a minority broadcasting company. Proceeds from the sale will assist the College Fund's member Eititutions. Both the gift and the le are subject to the ap proval of the Federal Communications Com mission. WWRL, the only full-, time AM radio station in New York City serving the black community, is 55 years old. Since the black -oriented format was established in 1965, the station has become a training ground for many of the most suc cessful black broad-. casters and radio managers in . the metropolitan area. "The United Negro College Fund is mindful of WWRL's singular role in.ithblakjjcqnv v munity and ' wishes to preserve : the station's , unique character," Edley explained. "In Unity Broadcasting Net- ,f work we have found "ac company ; particularly sensitive to these con- V cersn. , Eugene D. Jackson: president of Unity Broadcasting, said that WWRL "is an establish ed and highly respected station, that has con sistently ' demonstrated leadership in providing quality news, - informa tion and entertainment programming to its black . listeners in the New York metropolitan area.' Al ; Greenfield, presi-' dent of Viacom's Radio Division, said, "We can not think of a worthier or more appropriate organization than the UNCF to which to donate this station, with its long history of quality 1 black programming and services." "The gift of a radio' station to a nonprofit organization is unique",. Edley concluded. "We hope others Will lake note of Viacom's leader ship gift and the com pany's sensitivity to the needs of black college students and give as generously as they can in the coming year." Viacom International Inc., is a diversified com-, munications and enter tainment company which owns and operates cable television systems and television and radio sta tions in the United States; . , provides premium entertainment services for pay televi sion; ; distributes televi sion programs and mo tion pictures to networks and stations worldwide and develops and pro duces programming for all media. United Negro College Fund member institu tions educate some 50,000 students each year, half of whom, come from families . earning $12,000 or less. Over 90 require financial assistance for tuition, .' room and board. UNCF is known by its motto: "A mind is a ter rible thing to waste," "WINN-DIXIE SAVES YOU MORE WITH OUR BUDGET-CUTTING PROGRAM... 1 v' WITH 3-WAY SAVINGS TO YOU! ?) 'imam 1 I LOOM DttP-CUT WEEKEND A FIXST-OF-TKX-WEEX SUPER SPECIALSl EVEN GREATER SAVINGS Y CUPPING ft REDEEMING COUPONS ON OPPOSITE PAGE! : FOR THE MIGHT PRICE BREAKER 1 SYMROtS-YOUR SIGN Of SURE SAVINGS! 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The Carolina Times (Durham, N.C.)
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Jan. 16, 1982, edition 1
14
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