8 THE CAROLINA TIMES . SAT., MARCH 20, 198Z PUSH- .NEW YORK - A multi-million dollar . minority , business development program including $10 million in financial ' assistance to open : ' Kent ucky Fried Chicken restaurants wast ailnou need here Tuesday by Operation PUSH, an international, . relijious-based. human rights organization, and. Heublein Inc., an inter national food and beveuige company. The Rev. Jesse L. Jackson, national presi dent of PUSH (People United to Serve Humani ty), and Hicks B. Waldron, president and chief executive officer of Heublein, provided details of the program at a press conference. Rev. Jackson hailed the Hcublcin-PUSH Covenant as "a model for the food and beverage industries." He made it clear that other companies would be measured against the "Heublein yardstick." The ' five-year plan provides for more than HeublinSign DevelopmentA gveement $20 million in Heublein minority business pro grams in the next year4 rising to more than $50. million by the end of the " fifth year. The five-year; program will mean more than $180 million being .directed into the black community by the com pany. This kind of money .will, in turn, generate more than $360 million ; in economic activity in the black community. Rev. Jackson said. Ac cording to formulas used by U.Si government and other economists to estimate jobs generated by expenditures, a $180 million investment , would create approx imately 9,000 hew jobs. Waldron said that ex panding Heublein's minority program will help the company achieve its business goals. He characterized the program as "good business sense" that coincides with the com pany's "social respon sibilities." Improving business jr,mmim umin imw in n him inn ilium n in iiWWi rri'ii jJm.iWiifrmi j Kowfo gsffhamost TMiinna.i; l.i Nunnally BALANCING YOUR CHECKBOOK ' i By Dianne Nunnally A checking account is a safe, simple way to pay your bills and keep up with your finances. The bank keepajrour money for you and pays it out according to your directions as you issue checks. The bank &eeps a carenu record ot every u deposit made to your account and every check paid from it Then once a month the bank sends you a statement showing your trans-' actions for the previous period. To get the most convenience out of your checking account, you need to keep your account records just as carefully as the bank does. And each month' when you re hflMnro if. Aornincf vnn KkntKAAlr - 1. i' - p v vnu uicvauuuA wj uiuK.v sure no errors have been made on your part or the bank's! An honest error in arithmetic could cause you to write a check for more money than you have in your account. Many people who overdraw their accounts ' do so because they didn't take time to balance their records An Overdraft is costly for the bank, and at least part of the cost is passed on to the account ' holder.';, ? . ''-" ( r 'y':V : V- Reconciling your bank balance to avoid these problems takes only a few minutes a month and a UtUe simpteanthmetic, Mostbanks provide a place on the back of the monthly statement for easy ' balancing. This form gives step-by-step instructions to simplify the balancing process. , If you cannot get your records and the bank statement to agree, you may, have made a simple error. Here ? a checklist to help find the problem: Check your arithmetic. Add up the outstanding checks again. f; Check the bank statement against your check book to be sure you recorded automatic payments or other charges. " .-"..-;Vi .;,'.. , Make sure all transactions made with an auto mated teller machine were recorded. Make sure each check was recorded accurately. Krf ';-non wheh carrvin? the balance Compare amounts on deposit tickets against . amounts recorded. ..... ; Be sure to add any service charges applied to your account, or interest charges for a reserve credit line. ; I- If you still cannot balance ask your banker for help. Keeping your checkbook current at all times makes balancing it against the statement a simple Di Nunnally a banker Myealn,i Personal Banker at a Wachovia Bank ani Trust Company office in Charlotte. opportunities for blacks : " and : other , minorities,. ; both men, agree, is im portant to the economic V vitality of the country. They added that it's par ticularly important now because government pro- -grams are being reduced, v , Heublein is , the nation second largest " distiller of spirits, the se-'.:' cond largest producer of wines, and the second largest ' operator t and V franchisor of quick ser: vice restaurants. Besides; Kentucky Fried Chicken. :' it .'markets Smirnoff Vodka,- Black Velvet Cahadian Whisky, Heublein - Cocktails, Black & White Scotch, Harvevs Bristol Cream. Inglenook, Lancers and Colony wipes, A.l. Steak Sauce and Grey Poupon Mustard. Rev. Jackson said the program would have far reaching benefits to the, black economy. For in stance, the 112 black owned KFC stores that are planned would have sales of more than $50 million a year and would directly provide payrolls of over $7 million a year to some 1,200 regular and part-time employees. Waldron said that Heublein has long set the pace for hiring and pro motion of blacks, as well as In " using black businesses. He said twen ty per cent of the total work force in black and that sixteen per cent of the management is black. Heublein uses black advertising agen cies, and black media to promote the sales of KFC and Smirnoff Vodka. It has some $3; million in business with black banks, and a black insurance company handles fifteen per cent " of the company's life in-: surance. . The Covenant lists ten specific ; areas where Heublein plans to : in . crease its , business relavi ; tionships with black : in- ' dividuals and firms: 1. A - $10 .million Capital Formation Pro gram to enable blacks to open 24 Kentucky Fried Chicken stores over the nextr :' three , 7 years. Heublein will guarantee . leases '!,', I on -ry, 'these " restaurants. i Vs 2. The. company will also make available 88 aditional KFC franchises to v qualified ,1 investors who -want . to become owner-operators. Opera tion. PUSH has -volunteered to help KFC, identify - qualified : ap- HplicantsVlSyrH. , 3. A pioneerm the use, of black advertising ' agenciesHeubleiffcs in creasing its expenditures with these agencies by fifty1 per cent; to $4 million this year, and will increase another 23 per cent to $5 million the following year. 4. Heutyein increas ing its loan ' agreements with black-owned banks by fifty per cent this year, to $4 million, and will increase it$ commit ment to i at ",. least , $20 , million over the next five " years.'. K ' vv ;... 5. The company has placed 14 per cent, or $42 million, of its group life insurance - with a black-owned ' insurance company. The annual premium is $165,000. receive even greater at tention. . Heublein's 14-member board t of directors includes a black 1 and a woman. . . 8. About twenty per cent of Heublein's con-: tributions of .more than $1 million a year are directed to minority organizations. The com-, pany, however, will ex plore other opportunities such as research grants to black;' education ' in stitutions and support of the Martin Luther King Center for ' Social Change. (. - ' : - 9. Heublein will pur chase ? $9.8 million in goods and services in , 1982 under its Minority, Purchasing Program and plans to increase this to $11.5 in 1983, with similar increases over the succeeding years. Over the five-year period, the - company targets - to . spend $75 million under the Minority Purchasing' Program. 10. ' The company .stands ready and willing to .work with qualified ' black enterprises, in the ! distribution- ': of its beverage products within the ; framework- of laws and regulations. H Jackson recommended that other companies might benefit from emulating ' j. Heublein's practices, which include the company's Minority Participation s Council. : Established more than a year ago, the Council br ings top management in to the 'process of ac celerating ' s i Heublein's. policy ? of 'affirmatively: providing opportunities!, to minorities in : every aspect of its business. 6. In addition to, the services of various minority professional .companies and f in dividuals it already re tains, the company com mitted to hire a black law firm and a black CPA firm, in the next year. The company has already engaged a black owned consulting firm to identify other profes sional firms and in dividuals with the exper tise the company needs., 7. Blacks already ac count 16.4 per cent-of Heublein's management work .' force, but pro grams tor providing up ward y- mobility ; oftpor "tunities for - blacks ' will jri i jr., 1 L 4 4 v fi) tj if A wi ii V - t .f'J1' - CW'llpshaw; president or the National Fool ball league Pfavers Association Kesluro with Ins hands as he terms a players strike the "ultimate weapon" ajjainsl manasemeiH and said he nlavtrs union has developed a strike "game plan". . 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