What Is Advertising!
Webster says it is (irini public notice, or to inform the
public. And he is right, of course. Newspaper advertising is
giving the public notice through publication in its columns.
The value of advertising to the advertiser, of course,
depends upon the number of potential readers, that is, it is^
valuable only when read by some person or persons, who are
thereby made1 prospective customers?not buyers in any sense
of the word.
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The newspaper that guarantees a large circulation is the
medium through which the advertiser gets his biggest returns.
And, the subscription list to a large extent governs the charge
made for advertising space.
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Naturally, also, the character of circulation has some to do
with the value and price of advertising.. Advertising placed)
in n newspaper that is not read, even though it has many sub
scribers, is worth nothing to any person
The HERALD guarantiees a circulation more than double
that of any other local weekly newspaper circulating in Hertford
County. For that reason it bids for the advertising. Its circu
lation is distributed throughout the County, with exceptionally
large lists at Murfreesboro, Harrellsville, Winton, Cofield and
Ahoskie and vicinity. It is the leader in circulation at every
one of these postoffices.
In character of circulation, the Herald is a recognized
leader. People read it; they read it for the County news, and
they know they will find it in every issue. In competition with
the weekly newspapers of the State, it won third prize at the
State Fair for covering the news/in its field efficiently and
thoroughly. It is living up to the mission of the country weekly
newspaper in that it publishes news of its own locality, and
presents it just like it happens
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When you get ready to place your advertising, remember
these facts. They are worth consideration if you want the
largest returns for the smallest outlay.
Hertford County Herald
AH0SK1E, N. C.
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