THE ROANOKE NEWS, THURSDAY, SEPTEMBER 17, 1891.
ADVERTISING.
BUSINESS SUCCESS IS NOT OBTAINED
BV PATENT, BUT BY PATIENT AND
PERSISTENT EFFORT.
STORY OF JACKSON.
YOU CAN RIDE ALL OVER MY FIELD
11LESS YOUR SOUL, I AM SO 0 LAD TO
SEE YOU.
Success in advertising is gained by
persistence in its use. The public eye
may be photographic, but the memory of
the average man, liks his stomach, needs
continual attention.
Nothing'js more deceptive, than the
public memory.
It is a slate, on which the wet sponge
goes as often as the pencil, and what to
day is a figure to morrow may bo a blank.
This is tho material on which advertising
has to act, and the science of handling it
rightly is really tho secret of successful
advertising. This is practically illustrat
ed in our political campaigns. On every
township corner the names of candidates
are announced in the largest of letters
and the most pyrotechnio of colors.
Everything is bold and big, and news
papers and orators do their level best in
keeping thajuiblic memory, in a healthy
atod receptive conditloK This is advertis
ing with a veigbinee ;'b'uj when the ob
ject is realized the orators are dumb and
the papers-blank, and it may be safely
that id tvfcyWrV time the average man
would Be unable to name the officials for
whom, perhaps, he carried a torch and
mutilated his conscience and his shoes in
electing. The same law holds good in
business advertising. It is inconsistent
to Suppose that the advertisment of a
year ago is pinned up in the public mind
. for a permanency. The man who thinks
it is usually finds out his mistake.
We cannot secure a succession of crops,
' either in business or turnips, if we neglect
the indispensable formula of sowing the
seed. The most successful men in busi
ness to day are those who are not blind
to the important fact that persistent ad
vertising is the only kind that pays. In
termittent and spasmodic splashes in
printers' ink and occasional splurge in
wood cuts and chromos may meet
with temporary and isolated instances of
success, but as a general rule are dollar
hook for rennv fish. It is a matter of
both common sense and experience that
in advertising and making business, as in
fixing a lath or hanging a picture, it ie
as much a question of the hammer as the
nail. Business success is not obtained
by patent, but by patient and persistent
effort, in which advertising counts as an
indispensable factor Pittsburg Budget.
II RICK. HOAIWAYS.
Brick Roadways is the name of a new
journal publihed in Chicago to advocate
the use of brick for streets bearing heavy
iralTiiv At certain points in Chicago
- l
truffle of 25,01)0,000 pounds paw. over a
vitrified brick pavemeut in eleven hours
each day. It was laid eighteen mouths
ago and is still intact, not a brick broken
or displaced. Philadelphia has 309,450
square yards of vitrified brick roadways,
lu the West vitrified brick is extensively
used for streets. It is not a brittle brick
like building brick, but has been heated
till it has the hardness and quality of
stoneware. It is impervious to moisture
and frost. It costs less than granite or
asphalt, is freer from du.t and cheaper to
repair. Bloomiogton, III., has a brick
roadway seventeen years old. Charleston,
W. Va., has one fifteen years old. The
Hague, in Holland, has one one hundred
years old. There is evident something
to be said for the brick roadway. There
are bricks and bricks. A brick burned
to the point of a melting is a particularly
durable thing. Everybody has seen how
much the over-burned ends of ordinary
brick outlast everything else in a pave
mcnt.
ADVERTISEMENTS
There lived in the summer (if 18G2, on
the Mechanicsville turnpike, near Rich
mond, a generous, hospitable, whole
souled Virginia gentleman, who, however
was verv passionate and excitable, and
who when flurried was apt to mix up the
reverential and the profane, the sublime
and the ridiculous in an odd kind of way.
He had given up all his crop, pasture
fields, aud everything he could spare to
the Confederate Government, but he had
reserved a ten-acre lot of corn for his
own use, and this he gaurded with un
ceasing vigilance. One day while on the
watch he discovered a group of horseman
approaching, and instead of going around
the fence they took a direct cut through
the reserved corn patch. The farmer's
wrath was instantly aroused, and in a ter
rible, passion he shouted: "How dare
you to go through my field? D n you,
I'll report to President Davis.' "We
are on urgent business, and took the short
est route, ' mildly replied the leading
horseman, who wore the gray suit.
Farmer "Do you command this com
pany?"
Horseman "Yes."
Farmer "I'll teach you to ride
through mv field, d n vou. What is
your name?"
Horseman "My name is Jackson.
Farmer "What Jackson?"
Horseman "T. J. Jackson?"
Farmer "What is your rank?"
Horseman "I am a Major General
in the provisional army of the Confed
eracy."
Farmer (raising his hat) "Bless my
soul, you ain't Stonewall Jackson?"
Horseman "I am sometimes called by
that name."
Farmer (rushing eagerly up to him
and shaking his hand) "God bless you,
Gen. Jackson, I am so glad to see you.
Go back and ndo all over my held, d n
you rido nil over my fiold. Get down
and come into my house. I am so glad
to see you. Ride all over my field all
over it. Bless your soul, I am so glad
to see you."
A1IAUNTKD CROSSING.
NEW ADVERTISEMENTS.
TO"R"CTeSOTiD,
Johnson's Chill and Fever Tonic
will cure any case of Malarial Fever
or Neuralgia. Money will be re
funded if it fails. Price 50 Cents.
FOE SALE BY
sep 18 ly.
W. M. COHEN, Weldon, J. N
BROWN, Halifax, J. COHEN.Enficld
Cover Your BuildinGs with
N. A. HALDE RMAN& CO'S.IRON
Send all orders to
SMOOTH,
BRADED.
-OR-
J. NORFLEET HARRIS8,
ings.NjG
h&ivr-' "J&Wholei
1444 3W..it,T. Asent
Ifiy Correspondence solicited ."j
holesale and Retail
and General
Agent
Jan 1 lm.
SUBSCRIBE
NEW ADVERTISEMENTS.
TtlflWfLlIL
W. &W. R. R. BRANCHES.
Condensed Schedule.
TRAINS GOING SOUTH.
No. No.S7, No 41,
Dated June 7th, 1891. fast mail dtly
Daily Daily, ex Sua
Leave Weldon I 130pm I S 48 F il
Ar Roclty Mount.... 1 10J'
Ar Tarboro I J17""T.
Leave Tarboro. ........ 10 36am! . . .
Arrive Wilson. . IiISpm 7 00.
Leave Wilson ao "
Arrive Selma 3 an "
Arrive Fayettevllle, 5 30 " J
Leave Goldsboro ISIS " 740"
Leave Warsaw I 4 10
Iave MMtnolla .... 1 4 27 "IS 40
Arrive Wilmington I 5 00 " 8M
I 61o am
7 H. "
53
18 40
1931
j49 "
11 20 "
TRAINS GOING NORTH ,
No 14,
dally.
No 78
dally
No 40
daily ex
Sunday
9 l.'i in I 4 i p m
1057" 6 10 "
1111" I 5 S3 "
1'2 0:. " 7 30 "
I0"
11 18"
1110
liMpN 893
i ao i b rut
17 " I ....
in 3&ax ( ....
i35pm930
TO
THE ROANOKE NEWS,
THE ROANOKE NEWS,
THE ROANOKE NEWS,
THE GHOST 8TORY ABOUT A SPECTRAL
CARRIAOE TOLD BY AN ENGINEER.
OUR VEKY II EST PUOPI.R
Confirm our statement when we any that
Dr. Acker's English Remedy is in every
way superior to any and all other prepa
ration for the Throat and Lungs. In
Whooping Cough and Croup, il is mngic
and relieves at once. We offer you n
rsxpla bottle free. Remember, this
Remedy is sold nn a poxitive guarantee.
For sale at W. M. Cohen's drugstore,
Weldon, N. C.
TBBlineogo of the watermelon
been traced to Africa.
has
The low-necked dress has given a
boom to necklace sales. (
Hot water drank before bedtime has
sleep-wooing properties.
Why li ! Popular.
Because it has proven its absolute
merit over and over again, because it has
in unequalled record of cures, because its
business is conducted in a tboroughiy
honetit manner, and because it combines
economy aud rtrcugth, Ic ing the onl)
medicine of which "100 Doses One LM
W" is true -these strong points hinre
made Hood's Ssrsaparilla, the most sue-
A fearful accident occurred at a rail-
road crusting in Elmira on theeveuiug of
Monday, July 27, whereby the Rev.
Wellington White, a missionary to China,
his daughter Lillian, her friend Hattie
Hastinirs. with a nurso jjirl, Susie Mc
Carthy, were instantly killed. Mis.
White and her daughters, Mary and
Mabel, were terribly, perhaps fatally, in
jured James Nolan, the engineer on an
Erie way freight, and his fireman, Thomas
McCarthy, relate a thrilling experience
at this crossing on a dark night last week.
"I was puling a freight from Hornclls
ville," says Mr. Nolan; "and we were
running thirty miles an hour when we
reached this dreaded spot. The night
was cloudy, but occasionally the moon's
rays broke through the clouds and lighted
the tracks ahead ot us. McCarthy was
busy firing the engine, and as I peered
ahead into the darkness I could see the
track was clear. Suddenly I observed
buggy driving up the street directly
towards the tragic spot. Thinking to
attact the attentions of the occupants, I
gave several short, sharp blasts of the
whistle, but still the carriage came on.
By this time wo had almost reached the
crossing, and, thoroughly frighten id, I
whistled down brakes, but it was too late,
and although the engine was reversed the
impetus of the heavy train forced it for-
wnJ and struck tho curriuge square in
the middle.
"Strangely enough there were no sounds
of a crash, altho ugh several forms could
be seen Using through the air. I looked
from my cab window. I plainly saw the
body ot lit'le g'r! hurled bt?H!h tne
driving wheels of my engine, which
passed over it, severing the head from
the trunk, a stream of blood dyeing the
rails and road bed."
The engineer's exclamation and his
danger whistle attracted the attention of
McCarthy, who, glancing from the op
posite side of the cab, plainly saw the form
of a man thrown some distance up tne
track. Tho trainmen, hearing the signal,
set tho brakes, and the engineer aud fire
man hurried to the spot, expecting to
witness a terrible sight, but nothing
oould be seen. All wus calm and peace
ful, not a cign i f anything unusual or a
trncoof the carriage or its oceupunts.
The head brakeniau coming forward to
ascertain the umtse of delay found both
engineer and fireman Marting at each
oilier with bWclud faces. The men
climbed buck into the engine cab and the
train proceeded on iu way The engineer
ai.d fireman are firn'ly convinced that the
til
e
Leave WUmlimton 12 Max
Leave Magnolia I wa
Leave Warsaw,...
Arrive Goldsboro.... Ill
Leave FayeUevillu
Arrive ftelma
Arrive Wilson ,
Iave Wilson I 85 1
Arrive Kooky Mount
Arrive I artxiro
LeaveTarboro
Arrive Weldon f&05'
Daily except Sunday.
Train on Scotland Neck Branch Road leave
Weldon at 8:10 p. in. Halifax 3 f, arrive Scotland
Neck at AGO p.m. Greenville STiilp. m Kinston
ao p.m. returning leaves ivinsion i uo, a. m.
ireenvillc MOa m. Arriving at Halifax 1100,
m Weldon lll'ia.m dsilyMceptHunday
Local freight train leave Weldon Mondays
Wednesdays and Fridays at 70 0 a.m.. arriving.
at Scotland Neck 10 03 a. m , Greenville 60 1 p. m
Kinston 42' p. m Returning, leaves Kinston
Tuesdays, Thursdays an'i Saturdays at 1000 a. m.
arriving at Greenville 13 00 noon, Scotland Neck
10 p. m. weldon e so p. m.
Train leaves Tarboro N. C. via Albemarl and
Raleigh K. K. Dally except Sunday 4 Oft p, in.,
Sunday .1 00 p. m , arrive Williaruston N. C. 6 34
p. m.. 4 up. m. riymouin i oop. ni a w) p. m.
Returning leavea Plymouth dally except Sunday
in a. m.sun'iay u oo a. m. winianiston, N. v.,
40 a. m. Vbt a. m. arrive Tarboro 10 05 a. m.
1 20 a. m.
Train on Midland N. C. Branch leaves Golds-
boro N.O., daily ccept Sunday 7 00 a. m., arrive
Smithfield.N' (J.,8 30 a. m. Returning leaves
Sruitli field, N. C, 9 00 a. m., arrive tioldsboro, N
C 10 :t0 p. m.
Train on Nashville Branch leaves Rocky
Mount at 3 00 p. m.. arrives at Nashville 8 40 d.
m Spring Hope 4 15 p. m. Returning Uavea
Spring Hope 10 OO a.m., Nashville 10 35 a. m.,
ar Rocky Mount 11 IS a, m. dally except Sunday.!
Tram on Clinton Brauch leaves Warsaw for
Clinton, dally except Sunday at SOO p. m. and
11 15 a.m. Returning leave Clinton at 8 10 a m
and S 10 p. m., connecting at Warsaw with Nos.
40, 41, Hand 78.
loutnnouna train on ntisou ana Favetteniie
Branch is No. 61. Northbound is 60. Dailv ex
cept sunoay.
Train wo. Z7 smitn
Monnt. Wilson Goldsboroand 1
Train No. 78 makes close connection at Weldon
for all points North dailv. All rail via Richmond
and daily except Sunday via Bay Line.
Trains manes close connection lor ail sotnta
North via Richmond and Washington.
ill trains run solid between Wilmington and
Washington and have Pullman Palace Sleeper
attached.
I. R.KENLY, "J. T. DIVINE,
sun t Trans. General Sup U
T. M. EMERSON, Gen'I Passenger Agent,
LIPPMAN BROS.. Proprietor.
DrioDlsls. Uppmsn'l Block. SAVANNAH. OA.
For Sale by W. M. COHEN.
apr23 ly
F0R25 YEARS
jf Stills
A pamphlet of Information and ah- iff
Vi i rct uf the laws, showing lluw tofrr
Obtain Patents. Oaveait, Trade"
VJfW Marks, Cnpyrivhu. nt tru.':. t
Vmmmuns GQ.ArJT
THE NEW YORK WORLD
will only stop at Rocky
i Magnoua.
TLANTIC COAST LINE.
PETERSBURG & WELDON R. R.
Condnaed Schedule.
TRAINS GOING SOUTH.
Nerer crows. For what it has done it
asks no tavor aud and no consideration.
That is ancieit history to be forgotten.
It looks onW to the future to the work
to be dono. Our hopes and fears, our
iovs and sorrows are before us not one
behind.
In THE WORLD'S woik for 1891
every American citiien is titally interes
ted, and not one no matter what his
politics may be can afford to be without
its weekly edition, which has not an
eoual on earth as a newnpaper. Niue
men out of ten know this to be true.
Every tenth man should send to day for
a specimen copy, that tho kuowledge may
be universal.
Subscribe at once. Three months costs
only 25 cenK and by every week's delay '
you mis Miioiliini worth m "- than the
subscript'! 'i Mice tor iU eur iliieh is
only one d -l ar.
Address
THE WORLD,
' Ivw York.
It has regularly visited its subscri
bers, giving weekly the
CURRENT HEWS OF THE day-
national, STATE & COUNTY.
During that time it has built up
an enviable reputation for fairness
by fairness, in all things and by
QIVIflQ THE (JEWS .
Its subscription list is growing but
it must grow faster, and no pains
will be spared to accomplish this re
sult.
PRICE S1.50
Datwl May 3rd, 1891.
No. 23
Daily.
No. 27
Daily.
Leave Petersburg,
Leave Sony Creek,
Leave Jarrutts,
Leave Hrllii-kl,
Arrive Weldon,
10.10 am
10.53 am
11.11 am
11.30 am
12. 10 pin
3.45 p m
4.18 p m
4.49 pn
5.23 p ra
TKAINS GOING NORTH.
No. 14 No. 78
Daily. Daily.
Leave Weldon, 5.10 a.m. 3.15p.m.
I e Bel field, 5.45 a.m. 3.52 p.m.
LeJnrrntts, 6.00 am. 4.09 p.m.
Le Stony Creek, 0.19 a.m. 4.33 p.m.
Arrive Petersburg. 6.51 a.m. 5.12p.m.
All trains run solid Weldon to Washing
ton.
E. T. D. MYERS, T. M. EMERSON,
Gen'I Superintendent. Gen. Passenger gt
AYear In Advance.
Address:
Weldon, N. 0.
TO THE PATRONS
-or THI-
ALBEMARLE STEAM
NAVIGATION CO
rttllPlf TIMC Between NORFOLK and
yUIUr I llVlt KA8TKRNN. CAKOUN
On and after Monday, December 17th,
and vntil further notice, the Steamer
CHOWAN, CapUin Withy, will
LEA YE FRANKLIN on Mondays, Wed
nesdays and Fridays for EDENTON, PLY
MOUTH and All intermediate points OA
arrival of mail train from Portsmouth, say
10.1S A. M. .
RETURNING- l'he "Chowan" will
reach Franklin on Tuesdays, Thursdays
and Saturdays at 9:15 A, M., in time to
connect with Fast Mail train from Raleigh
to 1'ortsmontn and with Express train . far
the Sonth. , ...,.,.,
Passengsrs, by this arrangement, taking
theStatmor Chowan at a ly point r to the
river, will w.
REACH NORFOLK by 11 oclock A. M.,
and tli in have the entire riay for the trana
action of hnaintwa ii that city.
i: THIS JtOU.TH A TBIAIi.
Resprctfully,
J.H.BOGWT
Franklin. Va., Dec. 15 1888. Sup'
ecsslul mediciue of the day.
cruaoio:.! i hjuuted.