rpmTRSDAY, DECEMBER 5, 1929 "^'Between | You and Me !; • t n H * Common sense is the most ~ > tj uncommon kind of sense,** <» J. "’ s ßy HAROLD BELL WRIGHT »r qp «i ’ Boosting and Boosters “There ain t nothin* livin’ In the what can muice more fuss than a l) j av an* there ain’t nothin’ that anybody ever heard tell a blue jay was a • for ’cept to trim wimmen’s bon- Jeta maybe.--Frea.-hin’ Bill. \/KS. of course, oue should always Y put one’s best foot foremost At the same time, when one essays a good long step ahead, one should be rea sonably sure that one’s hind foot is not stuck fast in the mud. But speaking of boosters: There are several varieties of the genius hot airacus. One of the most common Is the kind that perches on the corral fence and flaps its wings and crows from sunup till sundown. Nobody knows exactly what all the commotion is about; no body cares, except that it is annoying. We suspect that somebody has laid an ecg or something, but we are dead sure that the bird making all the noise dldu’t. Perhaps some neighboring rooster may have remarked that their corral is larger than ours. Indeed, the noisy one, himself, doesn’t appear to know exactly the reason for his ex citement. He seems to have started his mouth to talking and then gone away and left it. ( The most detestable of the boosting breed are the professionals. They are enthusiasm prostitutes selling them selves to every stranger who Is un wise enough to fall for their charms. One of these creatures lands In a community just before noon—in time to get himself invited to the Rotary, Kiwanis, Wednesday, Thursday, or Friday club luncheon; and before the chamber of commerce banquet that evening he has sold the town to Itself. Iu its delirium the town expresses its gratitude to the booster by delivering itself without reservation into his bands. When the dust has settled the pro fessional is well on his way to fresh fields. The citizens sober up to find themselves exactly where they were I The most detestable of the T boosting breed are the proses I sionals. —• f • • • ysiiSi I They are enthusiasm prosti- j | tutes selling themselves to every l j stranger who is unwise enough f j to fall for their charms. I* ** * I The slogan of the booster: | ' ‘Tut up your hammer and get ! a horn,” aptly epitomizes the ? down-to-date philosophy of { ? boosting. I ... It seems never to have oc- | I cnrred to these vociferating f f pests that the hammer is main- j | ly a tool for building and that 4 | horns are mostly toys with f f which thoughtless and irre- f | sponsible children make a dis- | f trading racket. I ** * * f Suppose we think a few I | thinks and see if we do not ! i find that all glittering talk Is I ] not golden; and t*hat, in fact, ! f golden talk very seldom glitters. | } Talk Is disgustingly cheap j \ when there is nothing to back I J it. I have never heard that a | 4 barnyard full of cackles ever I t raised the price of eggs. . I i*• • I j Most of us who go broke get I * that way by spending not wise- I 1 ly but too well. t before, minus the expense of their boosting debauch. Very different is the good citizen who honestly believes that his home town has peculiar advantages, who sincerely loves his neighbors because he thinks they are the finest people In the world, and who, out of a full heart, wants others to share the community blessings which he so enjoys. Such a booster is a delight and a siraon pure asset to any community— providing—oh yes, providing, our boosting friend does not permit every butcher and baker and candlestick maker to use him and his unselfish enthusiasm to' boost their individual and wholly selfish interests. Many a wily old town spider sits back out of sight and unostentatiously urges these community interest heroes °n, while it never oocurs to the loyal boosters that all they are doing is to boost silly flies into the spider’s care fully spread net. The slogan of the booster: “Put np y°ur hammer and get a horn,” aptly epitomizes the down-to-date philosophy of boosting. It seems never to have occurred to these vociferating pests that the hammer is mainly a tool fjpr building and that horns are mostly t(, ys with which thoughtless and Ir responsible children make a distract ing raeket. Suppose we think a few thinks and see if we do not find that all glittering talk Is not golden; and ibat, in fact, golden talk very sel dom glitters. Oratory often goes “blah” for the sfmple reason that it Is “blah.” Talk is disgustingly cheap when there Is nothing to back it I have never beard M'at a barnyard full of cackles ever r «ised the price of eggs. Between you and me, many a high* I* H *sted rooster who can crow right nsßly at a chamber of commerce baa ... .... - - i next to nothing toward the community omelette. rn „“ d . tbe on, y argument ever ad ed for all this extravagant and there I™ 8 COmnUH,ity b(,ostin S that there is money in it for everybody. I agree that there may be money in 5L* P some * B «t I contend if the boo,«n SPent annUn,,y by the average boost ng community for that type of boosting which convinces only cred ulous fools, were spent in substantial and genuine community improvements -the harvest would be abundant for True, the harvest might not be in actual dollars that could be deposited ! n a bank. But there are community interests you know, which, while not directly bankable, are beyond price. No, I am not so impractical as to ignore the universal need of bankable dollars. Bankable dollars are a great comfort—l wish I could make myself more comfortable! The Teacher says, “The love of money is the root of ail evil.” It is just as true that a desire for money may be rooted in a sincere purpose to accomplish a great good. But those mistaken saints who hold that we ought not to think of money, need not worry. We don’t think about it, and therein lies two-thirds of our financial troubles. If we could only be persuaded to really think about money, money would not worry us much. Money is of value not because It is money, but because it stands for all that is dearest and best in life. That it stands also for all that is debasing and damning makes no difference. And so the great question of the age , ls Q ot what you are, but what is your Income? The great problem of life is not why are we here, but how can we manage to stay here? The great fear of our existence is not fear of death, but fear of notice from the bank that we have overdrawn. The fight to pay our bills, and the dread of the deadly deficit—these are the nightmares that keep us awake. The red-ink tragedy is a very real tragedy—a tragedy in which most of us at one time or another have been forced to play a part. But chin music alone will never draw a large flock of dollars to your box office. Too often we study our financial problems from the one standpoint of how to get money. At this date it ap pears that the shortest way out of our difficulties is to learn how to spend the money we do get. If a restaurant keeper were to invest all his capital i« flowers to dt‘curate his tables, big bill of fare would not attract a hungry crowd with cash to spencL Most of us who go broke get that way by spending not wisely but too well. . Certainly, I know the old saying: . “Doing business without advertising is like winking at your girl in the dark. You may know what you are doing but no one else will.” But advertising is not simply mak ing any old thing sound attractive. Those leaders who rank high in busi ness intelligence discovered long ago that the advertising which is 90 per cent lie is loss than 10 per cent es fective. The salesman who is long on gab and short on truth loses more business than he gains. The selling talk that is based on a policy of hit-and-run rarely scores a second time on the same customer. The hook that is baited with guff lands only minnows. The fish are only attracted by more substantial bait. No hunter ever yet bagged big game with a blow-gun. Once, when I was a boy, I worked in a store. And the boss explained to me that any fool could sell a customer something the customer wanted, bur that it took a salesman to sell a per I son something the person did not want. 1 am older now. And my years of painfully acquired experience, together with a habit of observation, have taught me that the one who sells a person that which the person does not want is the real fool. In my young man days 1 had a friend who had a curious complex. He would rather acquire a silver dollar for which he gave nothing, than to gain a five dollar bill for which he had rendered five dollars’ worth or service. He seemed to feel that to give nothing for something was a mark of superior intelligence. He was never so happy and proud as when he had just, as he said, “gypped” some body. Well, I have watched that man’s progress through all the best years of his life and I never knew the time when he was not dependent, in oue way or another, upon friends or rela lives. He is practically a beggar to day, existing on charity. No one will trust him for a meal. He Is forced to sponge even his cigarettes. All of which would be torture to a self-re specting person; but, of course, self respect long ago ceased to count for anything to this miserable failure. And this man was the most convinc ing booster I ever heard. To him boosting was a fine art He could, would, and did boost anything for anybody, at any time. Os course it was often best for him to be somewhere else when the sticks of his skyrockets began to come down 1 All bis life, you see, this man j has tried to do business; Mr. and Mrs. G. P. Murchison l spent Thursday withs riends at Vass. Mrs. C. R. Jordan and children of , Elizabethtown spent Thanksgiving and the week-end with Mr. and Mrs. ■ M. J. Jordan. Mr. W. W. Clark, mail carrier on . Star Route from Greensboro to San ford was married to Miss Eliza Rives of Goldston at Sanford, Wednesday, Hovember 27, at 2 o’clock. At home Greensboro, 1001 Asheboro Street, after November 30. Mr. Edd Hilliard and Mrs. Vannie Miles were united in marriage at Pittsboro, Saturday November 23. They will reside on Goldston R. R. D. Mr. and Mrs. M. G. Poe, Misses Ira and Virginia Poe of Henderson spent Thanksgiving with Mrs. Mary B. Devereaux. Mr. and Mrs. A. J. Little and two little sons spent week-end at Linwood with relatives. Miss Viola Johnson, student at N. C. C. W., spent Thanksgiving and week-end at home and very delight fully entertained a number of young people at her attractive home Friday night. Mrs. Donald Mclver of Bristol, Va., spent Thanksgiving with her father and sister, Mr. W. S. Russell and Mrs. Mary Lacy. Friends here of Mrs. Fred Rigsbee were grieved to learn of her death. She spent a fw months in Gulf be fore she married and made a number of friends. A beautiful and lovable .girl she was. Wall Street’s great trick is take a lamb and make a goat out of him.— Virginian-Pilot. The Mark.of Genuine Aspirin I* AYER ASPIRIN is like an old " friend, tried and true. There can never be a satisfactory substi tute for either one. Bayer Aspirin is genuine. It is the accepted anti dote for pain. Its relief may always be relied on, whether used for the occasional headache, to head-off a cold, or for the more serious aches and pains from neuralgia, neuritis, rheumatism or other ailments. It’s easy to identify Bayer Aspirin by the Bayer Cross on every tablet, by the name Bayer on the box and the word genuine printed in red. Aspirin Is the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicacid < WIGGINS DRUG COMPANY SILER CITY, N. C. _ Biggest and Best Drug Store in this Section of North Carolina If it’s Sold in Drug Stores—We Have It. Phone 75 VAN ELKINS, DRUGGIST-Manager SAVING VS. BORROWING < Even if borrowing were always easy, or indeed possible, borrowed money has to be paid back. Accordingly, it is easier to save when you can before the need of additional money arises and thus Avoid borrowing at all, or much. Deposit every dollar you can spare with this bank, and you do two things: You avoid .the need of borrowing later; so much later, if not altogether. And you are establishing a basis of credit in case bor rowing should be necessary. • • A bank has confidence in a pbrson who saves when saving is possible, or difficult. THE BANS OF PITTSBORO PITTSBORO, N. C. : BUICK SELLING 42 PERCENT OF > CARSJN CLASS C. W. Churchill Issues State* merit following study of Reports That the Buick Motor Company is now selling 42 percent of all the cars in Buick’s price class is the statement made by C. VV. Churchill, general sales manager, following a study of reports for the three months ending October 31st. The price class in which Buick cars are listed embraces 14 other makes of automobiles, any one of which the Buick Motor Company is now out- C. W. CHURCHILL , General Sales Manager BUICK MOTOR CO. selling by a margin of at least two to one. “It is extremely gratifying to learn from the most recent reports that public acceptance of the 1930 Buick line of automobiles has not only main, tained Buick’s position of leadership in the fine car field, but has increased its sales percentage to 42 percent of the entire price class”, says Mr* Churchill. Mr. Churchill attributes the increase in Buick’s sales percentage to the unusual popularity of the 1930 models, which has brought into the Buick column many purchasers who have heretofore owned and driven other makes, and to the loyalty of those who have been Buick owners. In this connection another start ling statement of fact was included in Mr. Churchill’s public announce ment —the fact that Buick sells, each year, more than half of its output to old Buick owners, which constitutes a record of owner loyalty unparalleled in the entire automobile industry ' The Best Purgative for the congestion, reduces complications, hastens recovery* The understanding is that Ringling now controls all the large circuses except Shearer.—Detroit News. PAGE THREE