m # • # r, r. No business can survive without advertising. Every business, regardless of kind or size, ad vertises in some form. For without advertis ing of some nature you would never make a sale. You display your merchandise on shelves, counters and tables. You spend hours dressing your show windows... All that is ab solutely necessary. But it is just as necessary that you use... Newspaper Advertising If you would reach the maximum of custo mers at a minimum cost. Advertising is not an expense... It is an investment. Pubiisked .-ia.,' I- . - ^