Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Oct. 31, 1974, edition 1 / Page 8
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Page 8 _free i THE CHRONICLE ha* jaw * ? . give-away contest. It's simpl subscriptions to THE WINST a brand new 10 speed bicyck Immediate winners upon cos more information contact the at 722-8024 from 9 a.m. to 3 located at 2208 N. Pattersor 1 I A variety of opportunities exist ?for- individuals to participate in the sizeable ' growth of the ohotocranhic _ * O X industry. One of the most accessible opportunities for industry participation is as the owner-manager of a photographic studio that does "* '-^g> Di-MeVsh 49 Mam. UU.IL. ~ r ffWIHl I Jot-Way Shop I Try Our Convenie* I We Honor Ban I ?Master ???1- Phono: 72 I Hours: Wook Doys I Sundays - 1:30 t 722-8624 t begun Its first annual Mcyc e...lt's easy. Just sell 30 oue-ye ON-SALEM CHRONICLE and w ;l Everybody wins...nobody'lose npletion of subscription sales. Fi WINSTON-SALEM CHRONICL n.m. daMv. or < ? ?? ?? -*** B ^ y ? WU* VUM i Ave. Don't hike-Ride a bike! Business Pri portrait work for individuals or general photographic work for organizations and commercial enterprises. The photographer who opens such a studio has the opportunity to realize both a high degree of professional satisfaction and an attractive return on a modest investment iimm; ^ I Hr v? ^H* ashions I irtown Rood I ping Contor I if Lay-A-Way Plan I tic Americard I Charge I 2-0270 " .: ?110 o.m. To 10 p.m. I p.m. To 6 p.m. 1 HE WINSTON-SALEM CHRON1 i Racing Jtw- s ^^ ff^% ^iP Ki l ||H KMJT \m l\ 1 ofile: Photopr; if he serves his chosen market with insight, ~ current techniques, and competitive prices. The photographic industry itself is, however, as turbulent as it is fast-growing. In 1969, equipment and photographic supplies stores experienced the highest failure rate of all retail businesses. The studio photographer must be able to tfAAn oKrooct ^ ? 1 ? a. A. nw|/ ?V> VA31 VII illC IttlCSl developments in photographic technology if he is to succeed in this easily-entered, highly competitive business. But his success is dependent primarily upon his skill in using photographic equipment to satisfy people rather than his possession of modern equipment. The. photographic studio will ?? WIIIIIIU^ ) to be based on reputation and customer service, with the rewards going to those whoa are more than just eager , amateur photographers. II. DESCRIPTION OF THE INDUSTRY A. Identification of. Industry Activities The photographic studio covered by Standard Industrial Qassification (SIC) code 7221 is engaged in portrait photography for the general public and somewhat broader photographic services for commercial clients. It may develop film and process prints, but firms primarily engaged in processing and developing are not covered in this profile. CLE ' Bike WINSTON-SALEM ~ PtOi flOJ WINSTON-SALE I 3 M I a \ subscri ^ One Y \oH" Nori XNP Offer \W Nov, iphic Studios B. Dimensions of the Industry The number of. photogra? -- " piii? aiuuius nas risen rapidly in recent years. From 1963 to 1967, for example, the number of studios rose from 19,544 to 26,558 while the value of their receipts climbed 50 percent to three-quarters of a billion dollars. The number of employees in studios has kept pace with the rise in the number of establishments: the 1969 figure of 42,500 photographic studio employees indicates that the industry continues to be characterized orimarilv bv ? ^ ? J one- or two-employee operations. Individual proprietorships, in fact, make up about 80 percent of the industry by number of establishments, although they share equally with corporations in volume of industry receipts. T*t_ it ? - * i iic growxn in pnotographic studio operations is, of course, directly related to the rapidly increasing importance of photography in our daily lives. The 620-percent increase in the value of photographic equipment and supplies shipped to the American consumer from domestic and foreign producers between 1950 and 1969 represented nearly three times the rate of growth in Cross National Product in the corresponding period. And this growth only suggests the extent to which the American public has come to rely on a OCTOBER 31, 1974' CHRONICLE 13154 , W. C. 27102 - - ! - * ?9 iption rate ear_18.00 _____ nal *10.00 Good Until . 30, 1974 > accurate photographic representations of people, places.. . % and events to communicate with each other. The results of this increased reliance on photographic reoresen tflHnn hoc - - J atW?<9 > 14k VI A mixed effect on the business and the professional photographer. He is more and more bypassed as the source of routine pictures, but he has been able to profit by the general public appreciation of skilled craftsmen and quality photographs created by this technology boom. The significant turnover among photographic studios indicates no lack of entrepreneurs willing to take a chance at proving their photographic skill in the marketplace. nr? ~ _ine importance of the customer in this industry suggests a relatively attractive business opportunity for the skilled minority photographer, and minorities have already begun to penetrate the MM A UUUMU A recent survey by Fkwrney Coles indicates that photo graphic studios comprise about 20 percent of the black professional service businesses in seven cities with large blade populations. Spanish-speaking communities also contain a number of studios serving their ethnic market. The extent to which these photographers have tapped the larger market usually is limited, however.
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Oct. 31, 1974, edition 1
8
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