Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Dec. 7, 1974, edition 1 / Page 8
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Page 8 Business F The traditional bowling alleys of the 1940's and 1950's have evolved into the bowling ? centers of the 1%0's and 1970's, which include all the facilities of the earlier establishments, plus- additio.titeiry? services r TTfus, " Z" bowling center is likely to include, in addition to the basic requirements of the .sport (alleys, balls, and shoe rental), food and beverage service, bar service, amusement machines (pinball, children's rides, etc.), pool tables, and other miscellaneous recreation (model car racetracks, indoor miniature golf, etc.). The service offered may also extend beyond service and maintenance \ functions associated with the game of bowling itself to include operation of the above-mentioned recreation and service activities, bowling '?" ctlnlcs.: meeting halls, child care facilities, and shops for sportswear and bowling balls and accessories. Many of these services may be operated on a lease basis by individuals other than the bowling proprietor. Establishments whose principal function is to provide ''facilities for the sport of bowling are classified for stfltictiral nnrnncpc oc j/Mi|/vava u o uinil" dard Industrial Classification (SIC) 7933. Four types of bowling are included: tenpin (the oldest, most popular, and nationally played), duckpin, rubberband duckpin, and candlepin bowling. The latter three types of bowling utilize < smaller pins and balls and are | popular only in a few areas of i the country (notably New i England, Pennsylvania, and i Washington, D.C.). About 95 1 percent of the bowling done in i the United States is tenpin I bowling. < In this profile, cost and ] revenue estimates and corre- < sponding user statistics are < MMkWMMMMMMMI a ^ ^ ^ ^ -m. -M Give a Cfc Give a Sol Mail $8.<N mm Gift Subs I? wins' 8 CHR( suon 5 For a limited period, we ( One Y J ..Normal *10.00 Of aw) yrnr dWcfc wM> ?f*r 8 ?mim I ^ \ 'rofile-Bow . ? based upon tenpin bowling centers. The cost differentials between tenpin bowling establishments and^the^three^tess common .forms of bowling establishments can be obtainedft^equipment suppliers.^ need ' tcr- be~ performed" to determine if the area under consideration was suitable for smaller pin bowling enterprises. The popularity of the sport of bowling (as measured by the total number of hnwi?? ? - w v ?? (VI >9 sanctioned by the American Bowling Congress) has increased steadily during the past 2 decades. Most rapid growth occurred almost Immediately after the introduction of the automatic pinsetter machine by the American Machine and Foundry Comoanv tAMF^ in u.. t ^ a * \jy the Brunswick Corporation, in 1957. The number of sanctionedbowlers (that is, bowlers with membership cards in the American Bowling Congress generally required of all league bowlers) increased from 2Vj million in 1955 to 5'/j million in 1960 and to over 8 million by 1963. In response to this rapid rise in popularity, a great surge took place in the number of bowling establishments that were opened to meet the growing demand. THp nnmKo* . .? iiwilli/VI of certified bowling lanes increased during this same ~ period from 58,200 in 1955 to 108,000 in 1960 and to over 150,000 lanes by 1963. Well over 1,000 new bowling ' centers opened during this period. While the number of new lanes thus kept pace with the growth in the number.of sanctioned bowlers, the new bowlers turned out to be less fe J: ardent that their predecessors (as exhibited by a rapid decline in the number of games bowled per lane per day). Hence, there was clear vi uYcrounamg Dy 1 GIFT SUBSCRIPTION iristmas Gift that wfll last Mcriptton to toe Winston-& ) check to Wfanston-Salem cription rON-TALEM" 3NICLE iripfton Blank : are reducing our subscription ear - - 8.00 Now : fer Good Until Nov. 30,1974 WMIUNVUm OMONICI r.a wx svs4 WMtTON-tAUM. N. C. J MBpHNNNUi ; 1 . . y>, <* The Winston-Salem Chroniclt ling Alleys 1963. This was reflected in a sharp decline in profits throughout the industry after The decline in profits was not due solely to overbuilding, although this was the principal importance were poor management and undercapitalization. Many people invested in bowling and became; proprietors because.they had; been bowlers for several) years, liked the game, and; assumed profits came automa- j tically. They were inexper-1 ienced in running these! operations and, in the case ofj absentee^ ownership, selected j otner bowling associates - with ] similarly weak management i to operate the alleys for themTI An acdbmpanying problem j was that thse new entrepre-1 neurs had not fully worked out! all the costs of operating a j bowling establishment and' had based revenue projections ] on experiences of early years' when the smaller number ol j establishments then in onera.. tion were always crowded, j Consequently, they lacked the j funds necessary to support the < operation during the slack ] period of the middle 1%0's. i There are good indications I that the bowling industry has j now stabilized and thai | opportunities for profitable j ventures are possible with j well-planned marketing and j operating strategies. The total l ?_ V> ? ? - - numoer ot oowiing establish-1 ments in the United States is] now estimated at around! '9,O0O.: The Atlantic and] North-Central regions of the 2 country continue to have the] strongest concentration of] establishments, with Newt York, Ohio, Illinois, and] Pennsylvania as the four* leading states in this regard. { The Mountain and Pacific] regions (and particularly! California, Washington, Ore-] eon. and Colorado! al?o hav 1 active bowling populations J with participation rates above j the national average. ? MMMMMMMMMMHI \ ********* | all year! j nlem Chronicle. Chronicle. | ' I 4 S * ?*? 1 For a 11] I ? ? ? I " ^jj M ymnr c % In ' M ii ?lli' '<^HW *&*?> A'Mt Jj? 'nMfr.W<T*T>W?H*' < *?T*"?(> M""0? CTA* 1?J^MJ*"."W-JIU,I.?-? ill*?.>???? e December 7, 1974 ?. ^ . i m?m '" ' " "" """ ' ' ' " - - - - ----- * - - -*- '- ^ - - * - - " A -=ic. -7\ ''jgt&^T _:7t CAAURO ?a a?- II ? |^b f j " ? V-8. radio duto j? | Jrj 1 ?fe^* **%]' , 7irAH?ia sornr 8 2 "V ' 2-dr. hr.tftop. /j7J if jt L ? . __ ^ . ste- -ing & brakes. AIR. vinyl if S ! LIGHT l 71 NOVA tl AAA a A M . iimiDE \ LTD Country S L U I UKB I Squire Wagon. 10 Passenger. jK 9A *-V-8v radio, power storing & JJ Q 1: With One Of / brake* AIR CONDITIONING * I These 4 n?F<T*D 50QQC H k| . *" Gran Toniu> Jk |r if f illfE T ADC S?>orfs. 2 elf . hardtop. V 8. M H | RI%iE \HK9 ' ^ automatic, power steenny h . BP | AIR. Red. vinyl top ts ? j from the 72fORO S1QOC ? ^UP?u ?-- *+--- - 1; vnr* I lUKNtltt I co I ? " " ff jj Ij 2 dr.. hardtop. V-8. radio. ? K automatic power steering & 9) I 4th STREET > J AIR. J | S f] 72 FORD S1Z.OC IK |- I. Ranch Wagon. I Qyj I (2) 74 MONIES m*%Ar ! V"8 rad'? autcmatXpower if j CARLOS 4395 : tionTng & S I V-8. automatic 4>owet steer ? I iny $t brakes air conditioning. ; 71 FORD SI IOC It 9 | vinyl tnp (1 Green. 1 Blue) , Pinto. 2-dr., | | jF J SR I Your Choice radio, automatic A j 74 CAMARO SOAAT 70 MUSTANG) 1 CAC S fc* | V-8. radio, auto- I ? Mach I. V 8 I 3 Jr jE n I matic. power steering & ; radio. automat^ powoi t| A I brakes, air conditioning. Red ?---Aa ?^ HT ^ vinyl top ' 71 Plymouth S170C S K 74 CAMARO SAAOC " *,ryG,a" , '7?? iff S 2-28 Coupe. Cpe dr ha,dtop v d' 9 M AM/FM radio, powerIteermg automatic, power steer, nq ^ & brakes. AIR. white vinyl too It !7.?r?CE saiQC 'iSvlft!* $895 H 'J?"5 J. V-8. radio, automatic, power la hardtop V-8. radio auto- steerinq & AIR vinyl top. A matic. power steering & brakes. AIR. Vinyl top 73 GREMLIN $QAOC If 74 CAPRICE IIOAf Radio. 3-speed Mm\3* J SR Classic 4 1 lr. ' Green if V-8 radio, automatic, power ! 72 TOYOTA S1COC fft steering & brakes. AIR. vinyl Corina. 2-dr. I J # ) JA t?P radio, 4 speed. <5reen wit! lO *1795 | MODERN ra.1,0.4-epwKl * * ** A chevrolet see an ok 9 company cars salesman A '74impala ceorce bowman s 4-dr. V-8. radio, automatic. CHARLIE HA NUN A power steerino & brakes AIR AMIDV UARVMau 1% $<WAC sonar JOHNNIE MARTIN 8 iJ0T3 to 3TY5 VERNON TIUOTSON IB TaroMiff RANDY HARRIS g ?'"T' *2995 lot STAMU K r.idui nutoniiUH.. powor steer I GEORGE WISE 9% nig & brake*. AIR SAM W1LLEFORO V 73MONTI $07AC ! IIOHIHITII. ft CARLO i k if V-8- '**? ^cHna'ic Rov^r j i Opti Wtth D#ys'til t P JL j 9 A steering & brakes. AIR. vinyl S nuiiMotAOA* I RTiTiTtnTI S $ radio power ste^wg & M H- . aiitorrwrtic. &[ brakirs. A<R. v/iny! tof> i . Jj^-25358HB6S^^8I^B^B |^E Gift Subscription '"_ WINSTON-SALEM ' mm * BH- MB . JH bh|hhb| w^WH' '-Bh ' i?fc M .m, . rn.m. ? " - dUDtcnpttofl Blank mited period, we are reducing our subscription rate > One Year - - - *8.00 Now formal *16.00 Offer Good Until Nov. 30,1974 * <* wfffc rwr rdmr H: WMXTON-tALMM CHUOWgi 7234*14 PA SOX DM WlMSTOHSALIM, N. C. 17107 i i i. ii ? . ! . . / ' ( '
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Dec. 7, 1974, edition 1
8
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