December 14, 1974
,1 J.A.JONES 1
? & K.
| Super Market J
I The Soul Store j
| Country Ham And Fresh Meat !
J 1505 E. 14th Street ?
I Phone: 722-8421 |
NOTICE FROM POLICE DEPT.
BICYCLE OWNERS
City ordinance requires bicycles which are
used or intended to be used within the city
^ of _ Winston-Salem be licensed and
registered. There is no chafge for licensing
or registering your bicycle. Bicycles
- used at night niust be equipped with a
headlight, and reflectors. Bicycles to be
licensed and registered may. be presented
at city fixe station between 9:00 A.M.
? cmd 6:00 P.M. Monday through Saturday. ? ?
J . _ _ _ _
1 Mother & Daughter
SPECIALS
SHOE!
1 ? ?
I CASH ^tf^QO
I CHARGE
I LAY-AWAY
f f W\ MOTHER. - OAUOI
?? | ? ? f J STORE ?
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The Winston-Salem' Chronicle
JORDON
Continued from Page 4
In fact, the government has
been one of the worst
offenders in relocating important
functions from the central
citv to suburbs lacking
accomodations for minority
and less well-paid employees.
~JXhe~C<Hnn*4ssion recomstricr^
creation of metropolitan-wise
housing and community*deve
lopment agencies'in each state
to guarantee housing - oppori
tunities for all, regardless of
race or income.
That is something the
federal government ought to
take toheart. The vicious cycle
of housing discrimination and
denial of equal housing
opportunities has to be broken
before the country is permanently
locked into rigid class
and racial segregation.
i i
The people's government,
made for the people, made
by the people, answerable to
the people.
?Daniel Webster
Senate Speech, 1830
Stores j
1ALE
B I
! J
Many Styles 1
& I
Colors to I
Choose From ?r~
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fl'ER. I
Page 7
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Rober Shoaf: "Black people need to treat each other better and
patronize each, other."
Chronicle Profile
? Hint From The Wise
Should Be Sufficient
In 1911 a young black man started working for R.J. Reynolds
Tobacco Company. The pay was $3 a week and lasted for more
than 18 years.
Rober Shoaf, a life-long resident ot Winston-Salem, has been
in some kind of business here for more than SO years. His most
recent and longest husinm vpntiiii? k iya| estate and banting,
At OT1P timp Hlinno thp 7^ vpar.nlH'c ^nrnor ko nu/nort on/4
operated three restaurants, a real estate and bonding business
and ran a pool room for 15 years.
Sitting in his semi-bare office on north Church Street, he
spoke reverently of a man whom he admired greatly. "When I
started out I wanted to pattern myself after W.S. Scales."
Scales was in real estate and bonding too. It was Scales who
worked with Shoaf when the two attempted to buy some
property in the block where the Phillips Building is.
"Negroes had barber shops and cafes around the Phillips
building on Third Street," he recalled. Looking through black
horn-rimmed glasses he went on with the story:
"I knew the white man who was collecting the rent and I
asked him if he would sell me a 50 foot lot. I knew the tobacco
company owned that block. They wouldn't sell a small lot, but
- wanted to sell the whole block. Me and Scales was going to buy
it and we made them an offer of $50,000. We got a letter back
asking for $65,000. (That's been 20 years ago, he injected with
fond remembrance). Scales wanted to go on and pay it. But, a
black man went to a white man in the block and told him that me
and Scales had been going into all the businesses in the block
arid that the property might be up for sale. So, the white man
offered to pay a $1,000 more than what was offered."
They didn't get the whole block like they wanted but they did
mange to get a building real cheap and made a good profit off of
it despite the sabatage. From that beginning, Shoaf built a
business that is as. strong as his reputation.
The new Bethel Baptist Church Deacon remembered 25 years
ago when his foreman at the factory would send him down to the
county jail to post bail for some of the workers. "People would
get drunk then and lay out of work. The foreman knew 1 didn't
drink or smoke and would send me down on Monday morning to
get them out." That's how he got into the bonding business.
With only a sixth grade education, Shoaf hasamassed an
estimated fortune. He won't say how much exactly but his
holdings include some 30 homes, apartment complexes, stocks,
i i_ i ,
ounus, ana real esiaie.
Shoaf is a genuinely modest person. He doesn't like publicity.
He made this reporter promise not to print certain things for
fear of upsetting some friends that have been dead for
years...honestly.
Shoaf, who sports a grayish Hitler-type mustache, was in the
restaurant business when you could get a mixed order for 20
cents. A mixed order was pinto beans and beef stew. Pintoes by
themselves only cost a dime. This was served everyday in
Shoafs Camel City Cafe down on Church Street.
In all of his years of experience, the stately gentleman said
a. 1 i. LI i J _ . r ?? j i ? -
inai oiacKs neea mosi ot an 10 ireai eacn otner Detter ana to
patronize each other. It is generally felt that blacks have a
tendency to be skeptical of one another in business. It is only
after a long period of proven stability that blacks accept another
black in business.
In addition, he said, "Hard work is the only way to make it.
_ You can beat somebody out of something one time, but you will
never win friends and make lasting customers that way.
"Be frank with people," he continued. "If you tell someone
you're going to do something, do it."