Page B6-The Chronicle, Thursdc
She enjoys
Special To The Chronicle
By all odds and myths of surival,
Cheryl Stallworth never
>hould have been happy living in
i small Southern town.
An intelligent black woman
from Milwaukee by way of
Denver, she had been exposed to
the best of big-city living and had
become used to the culture, social
ana proiessionai advantages ot
major metropolitan areas.
But Stallworth is one of the
growing numbers of educated
black professionals who have
chosen to leave the North and
Midwest, once leading centers of
_ oppnrfnmticareers
in the Souths -
The migration of blacks to the
North actually began around
World War I. Encouraged by
large Northern industrial firms
needing workers, about 4 million
blacks moved away from the
South between 1940 to 1970, according
to Dr. Philip J. Perricone,
chairman of the sociology
department of Wake Forest
University.
Around 1970, however, a
reversal of the long-term exodus
j^egan. Blacks began returning to
the South through the early
1980s.
"Younger, better educated
blacks have been attracted by improved
living and working condi
lions in the South,'* Perricone
says. "No one can be certain how
long this trend will continue, but
' it is apparent that, with the
general population shift toward
the Sunbelt, blacks are a part of
the movement."
Stallworth saw an opportunity
to begin her professional life in
the South against the advice of
her peers.
"My friends thought I was
crazy when 1 told them I had
studied my options and had
chosen to work for a tobacco
company in North Carolina,"
she says. "Many people still hold
the misconception that the South
is slow, backward and an unfriendly
place for blacks. I have
tiiiiiin?iM?ni?Mi?HMnnnmin?mnmnwimwwiin
Bishop
From Page B4
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talks of opening a day nursery,
Offering a tutorial service nrv?n
w ?
ing a clothing bank and feeding
the hungry.
''Before you can witness to a
man," says Bishop, "you need to
feed and clothe him first."
"Before you can witness to a
man," says Bishop, "you need to
feed and clothe him first."
Last weekend, Waughtown
celebrated its annual homecoming,
after rounding out what
Bishop says was a successful
Men's and Women's Day rally.
The women, he says, raised
$3,000 and the men made history
by raising $6,000. "That's never
been done in the history of this
church."
As for his future at
Waughtown BapiisW Bishop- apsays.
"I've been offered greater
salaries, bigger churches, but \
love my people here at
Waughtown and the initiative
that they put forth."
NAVY.
IT'S
NOT JUST
A SNUFF,
IT'S AN
ADVENTURE.
BB
Helme Tobacco Company
\CSJbrOj
ly, July 12, 1984
i the South
found jusi the opposite."
When she interviewed for the
job in the marketing division of
R.J Reynolds Tobacco Co.,
Stallworth was warned there were
few of the amenities she was accustomed
to in Milwaukee.
But for her, the South had its
own big plusses.
"The great climate here is a big
attraction for me, she says." I
have even tried some new outdoor
activities, such as horseback
riding, l definitely have more
months to play outside."
Stallworth cites other positive
aspects of residing in a small
town. "Here, I guess, because
j. ivajrat riral aljerner
dwmsmt of -fti ^
events to fill my time," she says,
"1 find myself able to participate
more in community affairs.
"I appreciate working with the
faculty and students at WinstonSalem
State University on
marketing seminars, for isntance.
There's something rewarding
about working with historically
black colleges that have had a
heavy impact on black Southern
culture and history."
In addition, Stallworth led
Junior Achievement groups for
two semesters, helping students
gain a perspective on career options.
After graduating from the
University of Wisconsin with a
degree in radio and television
communications, she held jobs as a
public affairs director and announcer
for a local radio station
and as a "mixologist"- a fancy
i ?
wora lor oarienaer -- at a jazz
nightclub.
But in 1979, Stallvvorth realized
she needed a graduate degree
in business. She found an option
at the university suited to her
needs ? the Consortium for
Study in Management, a scholarship
program designed to get
more blacks, Hispanics and
American Indians into the
business world.
4'There are numerous scholarship
programs of this type at colleges
and universities all over the
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?
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country," she says, "Students
who want to further their education
should look around. The
programs are there but few people
are fully aware of the opportunities."
Acceptance into the consortium
program is based on
meeting certain academic criteria,
she adds, not financial need.
During the summer, Stallworth
worked as an intern at Foote,
Cone and Belding, an advertising
agency, and decided she wanted a
career in marketing, but as a
marketer of branded consumer
goods.
In 1981, Reynolds Tobacco
made a recruitmg^risit to Tier
^i.TjLyti' and- Stallworth was
chosen from hundreds of'
students to work in the marketing
department of one of the nation's
largest tobacco manufactuers.
Today, she is assistant brand
manager in Reynolds'new products
division. "I like being the
client," she says. "I like the
advertising business, but I like
being in the position of calling
the shots and making final deci- >
sions."
Stallworth helped introduce
Sterling, the company's latest entry
in the cigarette market. She's
now working on new brand planning,
determining consumer
preferences and creating products
to tit specific consumer needs.
"The future of the tobacco industry
will depend to a large
degree on creating new, innovative
products to meet 4he
changing desires of the consumers,"
she says, " I don't
think tobacco companies can
grow simply with line extensions
any longer. Sterling is a prime example
of Reynolds Tobacco finding
a niche - the prestige sejgment
of the market ? and delivering
a sophisticated product to
meet the needs of comsumers
desiring an upscale image."
Would Stallworth recommend
that other aspiring students
follow her career path?
44 Absolutely," she says.
"After all, I didn't know when 1
Year aSalSrT
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Cheryl Stallworth: "... 1 find m
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moved to Winston-Salem that it
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By Gregory Davis
The <>4d maxim. "the King can do no wrong."
still lives In Ihe principle thai a government
cannoi be >ued without it* convnl. Toda>.
ho?f??r. the privilege K no longer cumplrir.
A C.AC. ORDKK it a drcrrr to prevent lite circulation
of Information by th news media
which might be prejudicial to a Jury to'ng a
case.
"It is the greatest good to the greatest number
which is the measure of right and wrong."
- Jerem) Benlharn.
1-? p'f tun philosopher. 1158
?
In a lawsuit: ciougiag tsurging vhv-s-rtahmh
the court will not grant specific performance
of the deal unless money damages cannoi be
calculated or ascertained.
l oudspeaker announcements in public places
cannot be banned altogether, but may be
regulated as lo the lime, place, and manner in
which such announcements are made.
A Question of law? Bring it to:
Gregory Davis
Henderson & Summers,
Attorneys at Law
224 N. Trade Street
Winston-Salem. N.C. 27102
725-9185
724-7054
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