Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Sept. 20, 1984, edition 2 / Page 26
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I I ,M I CCLLIGI Cooper From Page 4 has a total package that is said to be worth more than $300,000 a year. University of Michigan Coach Bo Schembechler recently was given that's right, given - a Domino's Pizza franchise that reportedly nets him a cool $225,000 a year. That pushes his total take every year to around $400,000. Can Schembechler be that much better a coach than, say Florida A&M's Hubbard, whose total compensation is worth around $50,000? Is he eight times a better coach than Hubbard? Certainly not. But, because Schembechler owns a so-called "big name" and works at a well-known school, he commands a big salary and lots of fringe benefits. None of this is meant to knock 0_U__U1 <* - kjvii^uiucvuicr or any 01 ine otner coaches who command large salaries. More power to 'em. But can't some of these riches bless those coaches of smaller schools? "It's just a matter of mariceiaDiiiiy," says advertising executive Collie Nicholson. "I think the market is right for black coaches to start earning some money, but we have to move one little step at the time.*' Nicholson, vice president of Jackson-Nicholson Associates in Baton Rouge, La., has signed a number of black coaches to contracts, including Grambling's Robinson, Alcorn State's Marino Casern, Southern University's Otis More For Y< ? - TTTmrmiminmiimmi After bombing in WinstonSalem, N.C., and Greensboro, N.C., the MEAC's basketball tournament, which has been embarrassingly unpopular with the MEAC's fans, is on the move once more. The next stop is Pki1oH?1nhia u/KirVi Viae A A UlUWVip IUU) I AAV A A AAIM V/VVI A very receptive to the tourney and has offered lucrative incentives. We wish the league success and applaud it for taking bold moves ? m-hs search for the right formula to make the tournament click. Still, the acid test will be how many MEAC fans, who seem to all go to North Carolina A&T when it comes to basketball, des cend upon East and 76er territory to watch the show. Big SWAC Attack ed the "Labor Day Classic." V v Page 26-September, 1984 wSSSSSSSSSSSSm ;; . -I i C . > l . .1? E SM C If ro il Among those attending football tr known former Aggie quarterback. ^/\^<\w?l?./> U.^^.1. I ? 1L- 1 ' - | ucici 101 vo uav^rs uunainan jaCKSOn Washington, Cooley of Mississippi Valley, Bill Davis of South Carolina State and Gorden of Jackson State. Nicholson's job, quite simply, is to find outside deals for his clients. So far, progress has been slow - but not for Robinson. Robinson, who needs 11 more victories to become the winningest college football coach ever, has deals with South Central Bell Telephone and Coca-Cola that easily push his total ecu mugs cawii year 10 well over $100,000. In fact, he is expected to ou More Oft wwwwMiiimiMwtiimwniwiiwiiMMwwmwHuiiimiiiiwiiHimi "We opened up the Dome back in 1975," said Alcorn State The Southwestern Athletic Conference is head and shoulders the best league in Division 1-AA football, outdrawing and outplaying everybody else year in and year out. . It's, in fact, so good that the New Orleans World's Fair which can no doubt sympathize -with the MEAC basketball tourney's woes - asked Grambling and Alcorn State to help it boost sagging attendance by play ing their seasofropening game this year in the Superdome. The two schools complied and moved the opener from Saturday, Sept- 1, in Shreveport, La., to Sunday, Sept. 2, in New Orleans. The game was known as the "Red River Classic" in t 1 \ ; % * 1 * O * 1 % * w * r t a :W=?== h~' m ^ 7?jf r *m El i _! !&? ^1 /outs at North Carolina A&T this sum From the left, running back Jesse Js (photo by James Parker). earn more than $500,000 over the next four years, most of it from outside sources. Robinson is but one exception, though. For other black coaches, the outlook is not bright. Says Jackson State's Gorden: 'That's a subject we pretty much don't even discuss in our league. Except for Eddie, who deserves everything he gets, we know the endorsements just aren't coming." Other coaches agree, but at least one clings to some hope. en In '84 Shreveport but has been redubbCoach Marino Casern, referring to the fact that Grambling and Alcorn played the first college football game ever in the Dome that year. "Now, the officials of Louisiana and Mississippi want us to help out with the World's Fair. So, we're going to bring in * the folks from Mississioni and Eddie (Robinson) and Grambling will bring in the Louisiana folks/' / * Off The Air Now that the Supreme Court . has wrested control of which schools* football games appear on television from the NCAA, the networks only want to televise the larger schools. ?v '% ? ?????MM I Ml _(j mer were the sons of a fairly well ickson Jr., Jesse Jackson Sr. and "We have got to carve our own niche," . says S.C. StateV DaVis^ "There is no question that the big na- \ tional endorsements aren*t likely to come our way. But we have to hang in there and hope for some of the smaller contracts." It is debatable whether big money will ever come the way of the small college coaches. But then, that's America - the little guy gets stepped on all the time. Barry Cooper Is a nationallysyndicated columnist who writes about black college sports. ~~?~~?~i *rom Page 5 That leaves the Division I-AA and Division III schools about in the same predicament as the little girl in "Poltergeist": heard of occasionally, but not seen. Or does it? True, the NCAA did force the networks to air regional telecasts of small-college games before the court ruling, but those only were token, if lucrative fl??waranr.*e The black schools simlpy have to market themselves better. The Supreme Court's ruling at least makes them get off their collective duffs instead of waiting for the NCAA's paternalistic handouts. One or two appearances a year mai are snown to limited audiences do not constitute coverage.
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Sept. 20, 1984, edition 2
26
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