'Other' shop
rmiiiiniimminiiiimiiitri
the shopping tenter (to Smith
Reynolds Airport)," he says.
"We're right in the flight path."
Oliver purchased Jetmart in
1980.
"At the time the rent was low
and I got a good deal out of the
purchase," he said.
Both the Jetway and Jetmart
were white-owned before Oliver
purchased them. He attributes
the quick sales and good prices to
i4white flight."
"During the 1970s, there were
riots," he says. "The whites
wanted to sell their land in the
black community. If it was exposed
(to the riots), they sold it."
Oliver says both of his shopping
centers have "a lot to offer"
shoppers and busihess people
alike. <
For instance, both centers have
provided homes for new black
businesses, he says, although
Oliver says he must carefully
screen the new ventures before
they become tenants.
"Many black people come in
attempting to start businesses and
fail," he says. "1 got to the point
where I had to limit the number
of new businesses I would rent
space to. I looked for stable
businesses to stabilize the shopping
center."
Oliver says that each of the 16
businesses located in Jetway and
the five located in Jetmart are
stable and are doing well.
The construction of the East
Winston Shopping Center on
Claremont Avenue does not
bother Oliver and he does not
consider the larger center, whose
centerpiece is a thriving Food
Lion grocery store, competition.
He calls it "an asset to the entire
community."
"They (the tenants of the East
Winston Shopping Center) have
increased overall business in the
area," he says. "Some of that
* taMiMMKtpalte'OveBa?m<*tJ?twaye
^^rT^Tdeve
brings more and more people into
the area to shop. The development
increases the value of
everyone's property."
Jetway's niche in the market is
small businesses, Oliver says.
"Many small businesses are looking
for a place to move their
business into," he says.
So many, in fact, that no retail
or office space is available at present
in either of Oliver's shopping
centers.
When there is space to rent in
his shopping centers, Oliver says,
it's a hot commodity. So he's
able to pick and choose the kind
of tenant he wants, he says.
4<I practice affirmative
action," he says of potential
tenants. "I don't discriminate
and will rent to the white
(business owner) if he's more
i: r; i 11
quaiuicu.
Oliver says the big advantage
of renting at Jetway is the
reasonable rates. "If I had to
~ AMEF
SAFE SCHC
OCTOBER
AMERICA'
SCHOOL
1985
n
ping centers
build the same shopping center
today, rents would double," he
says. Businesses renting space in
Jetway and Jetmart pay monthly
rents ranging from $150 to $450.
"1 try to keep the rents very
reasonable," says Oliver.
Oliver says the black community
would grow more economically
if more blacks would go into
business.
44NJr\f pnoiin^ rtf rtnr ~~
'*/? wiiv/U^II ui UU1 CXI C
getting the necessary training to
go into business," he says. "It's
hard to find a good, qualified'
minority business person who
does a good job and locates ...
where we (blacks) can do business
with him."
Many blacks lack business
know-how and capital, Oliver
says. "A lot of them (blacks)
come up short with math skills,"
he says. "It's just a lack of
knowledge."
Oliver suggests that minority
businessmen have a good, sound
education, know their trade -possibly
by serving a apprenticeship
-- and accrue enough
capital to keep a business running
until it catches on. 'These things
are important," he says.
Oliver also says that black consumers
should look at what
minority businesses have to offer.
"I don't think many of our
people patronize minority-owned
businesses," he says. "They
don't know what we have to offer.
I think that if they came and
looked, they'd be surprised."
Oliver says East Winston needs
more blacks involved in all
aspects of business.
"We need more of our people
involved in all the tfades and
businesses," he says. "We need
more people all around."
He says there is especially a
need for a radio and television
repair business, a burglar alarm
installation business, more doc,\.iK)FS':a<Ki
HdentisUunaOi appliance"We
need more blacks to learn
OUai I-.-.
uuuui ailU gu IlllU U US 11, nc
says. "That's just not
happening.'*
Jim Conrad, owner and
operator of Conrad's Hair
Design, just north of Jetmart,
and a tenant at Jetway for four
years where he operates Beauty
World, another hair salon, says
Jetway is a good shopping center
that may be coming of age.
"What we need is some sup
port from the community," he
says. "I'd like to see the community
come in here and give
more support. If the black community
doesn't support the
businesses in East Winston,
nobody will."
Conrad says the major need in
East Winston right now is not additional
stores but support for the
ones that are already there.
"The people need to support
the businesses that are already
UCA'S ~
)OLS WEEK
20-26,1985
S YEAR OF
, SAFETY
-1986 198h
NSSC
From Page A1
HMiMMIHNIMMMMMMMMMMMMMiMMHMHMMMIMIMtMIHMI
here," he says. "If that happens,
other blacks (in business) will
say, 'Hey, they're making it. We
can, too.' "
Ed McCanter, owner and
operator of Special Occasions
Flowers and Gifts in the Jetway
center, says he likes his location
and that his business enjoys a
steady clientele. He has been
a Jetway tenant for two years.
"The community has been very
receptive to my business," he
says.
McCanter, who originally sold
only black-oriented cardsf recently
expanded to flowers because
"there is not a florist in theMmmediate
area."
He says Jetway has not reached
its full potential as a shopping
center and offers a practical alternative.
"It's more convenient to
come here than to go to the East
Winston Shopping Center," he
says.
However, McCanter welcomes
the business the East Winston
Shopping Center brings to the
black community. "Any business
in the community is a benefit,"
he says. "It's a positive thing to
have."
The construction of the
Winston Lake YMCA also is a
*
%
\
^ * 9
X
c I'tltlip M. ? , ,x |ll( | MX t
r
HHaililllllllUMHIHIMMIIMIIMIIMIMiHIMtUHAMNNMMMH
iwmimmmmnimniimmtiMMmmimttumniMM
boon to Jetway, says McCanter .
"There's going to be a lot of traffic
generated by the YMCA,"
McCanter says. "People will
come by to buy things."
Although McCanter believes
' TPS
m&vSSfl
lE^SH
4 v /I
College Daze
WSSU students board buses en
Raleigh (photo by James Parker;
jrn V'Skv,: ^H
? Hk ^H
? fl H
VS
.ii
^| I
ft / I
! * I'IMm '
.. JWiiiM
nam vm
A i
The Chronicle, Thuri
that, between the East Winston
Shopping Center, Jetway and |
Jetmart, black shoppers have a
variety of goods and services to !
choose from, he says there's still I
a need for more businesses. i
WBM
i <
route to Black College Day held
)
k ybu've
come a lor
?ca
VRGt
SLK
ml. ^
; j ? - |
1 ! ii h
f vikc;ima | |
! slim'' i f! I
! I '
> * f:' f
i : | 1
| "
i
Menthol <
Lights Mer
I*
Warning: The Surgeon Ge
That Cigarette Smoking Is 0
Menthol 14 mg "tar.' 0
"tar." 0 6 mg nicotine a
r
i
sday, October 3, 1986-Page A3
"We need a hardware store,
paint store, garden shop and drug
store on this side of town," he
says in partial agreement with his
landlord. "That's what we need
now."
>m I
IJ
MMI F,
[ #j -
i WJB
/ mm iHI
recently at Shaw University in
g way, baby
4A 1
1S
m. ^
lk<-'ym ,ms K
w r?n u,. ?&
^ h0^ j&
and
ithol
neral Has Determined
angerousto Your Health.
9 mg nicotine - Lights Menthol 8 mg
v per cigarette. FTC Report Feb 85