Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Feb. 6, 1986, edition 1 / Page 14
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Pafle A14-The Chronicle, Thursd Canadian CI CHICAGO - Bob Thomas, vice president of Canadian Club, introduced the new 1986 Canadian Club advertising campaign for the black consumer market at a press reception held at Johnson Publishing Co. headquarters in Chicago. The innovative ad reflects another dimension in the field of advertising and marketing in the spirits industry. It underscores the hiflhlv PanaHian Club "Tribute to Black Designers" fashion show productions, which are presented throughout the country and benefit countless students in the minority community with scholarship awards. According to Thomas, "Canadian Club is launching this new ad campaign with a great sense of pride. Once again, we are demonstrating our commitment to be a responsive corporation in the growth and advancement of minority communities. The fashion show concept for this unique campaign evolved because the consumer has been so receptive to our community involvement. Therefore, a different marketing approach has been created, giving us the opportunity for even greater participation in worthwhile projects which certainly benefit others." The ad ^ was produced by Lockhart and Pettus of New York, a full-service advertising agency specializing in segmented marketing communications. The stunning visual effects portray a couplc enjoying a Canadian Club Sour while watching a fashion show. The ?runway scene features couture fashions by talented black Setzer From Pi they just don't mean as much as doing a good job. When God gives <you gifts, you have a responsibility to use them." Miss Setzer's dedication to community involvement and commitment is deep-rooted. She says that as a child she and her brother and sisters were taught to find something to become interested in. "We were never allowed to sit . around and^do nothing. We were always encouraged to get involved with something," she says. "Our parents taught us that the way to be nothing is to do nothing." Miss Setzer recalls the days when her parents struggled to save the 5-cent bus fare to transport each of their five^ children to and from various events in the city so that they would be more informed about what was happening around them. Miss Setzer has worked with such noted civil rights figures as Roy Wilkins and Benjamin Hooks. But it is Asa Phillip Randolph that Miss Setter considers the "giant" of the activists. "A. Phillip Randolph was the most outstanding man I have ever met in my life," Miss Setzer says about the man who has been, called the "Father of the Civil Rights Revolution." '*rve been exposed to a whole lot of people in my life, but A. Church to in convicted last June in the first-dc Sentinel copy editor Deborah Broth Mrs. Sykes was raped and stabb August 1984 while on her way to v Hunt was sentenced to life in pria Tisdale said on Wednesday that 1 vestigation "doesn't bother me in t to know what sanction they hav anything or anyone. "But, 1*11 say the same thing I'vi along," he added. "If anyone hi Hunt's innocence, I wish they'd sfa Tisdale said the commission's knew Hunt was innocent and pre satisfy the public is 4'an irresponsil Tisdale also said he received a Chavis on Tuesday, saying that the sending an investigator, William J him. The telegram said Jones woulc . / * ay, February 6, 1986 ub introduces its new ad HRKilLtt i PPWpW^jg^ *" . ^jj >< jf? -% I JP H - .^2 'OTMk ' Kt ^L jftfl THE REST ^ > ?w?t?u6an(&df Canadian Club introduced its new advertising campaign for the black consumer market at a press reception held at Johnson Publishing Co. headquarters in Chicago. The innovative ad underscores the Canadian Club "Tribute to Black Designers" fashion show productions, which are presented throughout the country. The highly successful program benefits, minority students with scholarship awards. designers Kat Phiffer of Los helping them gain notoriety in a Angeles and Linda Stokes of highly competitive field. The Woodland Hills, Calif. shows are produced and directed The Canadian Club fashion by Alescia Buford and sfibw productions have charted a Associates, a public relations new course for black designers by firm in Sherman Oaks, Calif. -J. age A9 Phillip Randolph is the most and we need more neonl* HV* outstanding man I've met,*' she him." continues. "He was selfless. He Although she is in the NAACP spoke for all the dispossessed, record books as one of the top black and white. He fought for life membership sellers, Miss fair labor practices because he Setter says she doesn't have any believed that in a bread-and- special selling abilities. Rather, butter world, jobs were the she feels that believing in your passport to dignity.'1"' product and knowing how to talk Having spent years working to P^?P*e sel1 a Pr?duct. with and for the NAACP, Miss Mlss Setzer went the extra mUe Setter is disturbed that black peo- ,n se,hn? memberships by making pie do not appear to be as con- hundreds of Phone t0 recru" cerned with civil rights as they members, and she sent thousands were in the past. She says that of foUow""P letters ,0 since things have gotten e members. "somewhat better," blacks have ' ^on 1 ^mk you can sell lost some of their intensity in if you can t buy it fighting for civil rights. Though ?ys Mrs. Setzer, who she has been slowed by arthritis purchased seyeral $500 life and has not stood on a picket line memberships for her family -in years, Miss Setter's tenacity a a ^.000 Golden and concern for the future of the Heritage membership for herself. k.a . .. ... ?*T?rr? -1..V t mAALr are aiive ana well. *,M ,H MIV *?uu. * must admit you've got to be on "We are emergency people," the ball to get that far. she says. 4'When the emergency "For me the key to selling arises, we will rally, but the NAACP memberships was to inNAACP should not be begging volve all people and make them for memberships. We think we feel wanted because they were, have arrived, but when you ar- When you involve that black perrive, you should bring the rest of son that appreciates being asked the people with you. The-pebple to become involved, that's when with education, experience and you get somewhere. If you can expertise are not showing as make people feel like they're much interest in the NAACP as somebody, a lot of people will they should be showing. We are a make a little sacrifice. If we could people who are quick to forget learn to have a keener concern from whence we came. People for that man or woman who like Mr. (Patrick) Hairston went doesn't have a lot, we'd get a lot out on a liipb for the NAACP, further." ivestigate From Page A1 igrce murder of Salem in the next few days. icrton Sykes, 26. The district attorney said he has not decided >ed to death in whether he will meet with Jones. vork. ' don't know who he is, what he wants to talk on last summer. about, who they are, or anything," Tisdale said. "I the proposed in- really don't know if 1*11 talk to him. I'll have to see e to investigate Khalid Abdul-Fattah Griggs, co-chairman of the f Darryi Hunt Defense Committee, said Wednesday e been saying all that the Commission on Racial Justice is one of is any proof of several groups, religious and non-religious, that the iow it to me." committee had sent the facts of the case to. charge that he Mecuted him to "We're 10 ,ee them actl" ?ri"? ble statement." Chavis said the commission had received several telegram from requests to investigate Hunt's conviction. He said a commission was report on the investigation will be turned over to the ones, to talk to4 state association of black lawyers and the ethics ! be in Winston- committee of the State Bar Association. C ? SE Pi Leontyne Prii on a Prir ./ A seminar by running three consec February I 7:30 Registration for the by Februt Call 919-725190^ A \/^Kr\ Southeaster SECCA v egefk EXTRA'SPE Did you ever get the feeling thet you better quelity et e lower price? Extra that... top quality merchandise at a r get more for your money, remember i The Megan pump is a classic styled with that well-known 9West? flair. Featuring leather upper and a self-covered heel in a medium height for comfort and versatility. Come step into the Marian in \znur rhnira nf hlarlr patent, bone, French blue or white. 7 to 9N, 5 to 10M. 35.00 value. LADIES' SHOES 0 ( 1 4 ** ? -A I > I CCA resents: y ' / :e: Reflections na Donna Norman Johnson utive Thursday evenings * IB, 20 and 27 -9 p.m. > seminar is requested iry II: $20 l for more information n Center for Contemporary Art 7 50 Marguerite Drive Linton-Salem, NC 27106 .. , v. 1 1U.I, M I* 111 *1 ' ^0 ' I \ ^ ' ? . CIAL PRICING i could have purchased something of Special Pricing at Belk gives you just easonable price. So when you want to to shop and save at Belk! A Hsne?_Melh 768-9200 Shop Monday to Saturday 10 to 9:30; ; " ' - - Sunday 1 to? * < (
Winston-Salem Chronicle (Winston-Salem, N.C.)
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Feb. 6, 1986, edition 1
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