Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / June 19, 1986, edition 1 / Page 38
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The Chronicle, NNPA '86 ?? "" " / The NNPA: A By MARSHALL B. BASS Special To Th# Chronicle THE NNPA has become a powerful force in this nation, representing more than 130 Mack newspapers across the country. TUaca MiiWIinattnne kmn* ac A IKK pui/uvauuiu VI UI5 IUUIVI IUV9 information about the economic and social issues affecting them. NNPA newspapers have a strong voice in shaping opinion in communities throughout the nation. Not only are these publications influential, but also the publishers who steer these newspapers are nationally respected leaders. Our corporation (RJR Nabisco Inc.) often turns to these publishers for invaluable advice and counsel oh a wide range of issues. The NNPA newspapers are also an important avenue for reaching black consumers - who have more than $130 billion in combined annual "buying pow?r." As a consumer-products business, we rely on NNPA publications to target messages about our "" -oaeVJ01 ^eoax ^ -y ( .;& sal* A VXit A ' ^llfev "&? *>>.--v - TjQ K < % ft9*t?Thur?d*r, Jun? 10, HHBBES " # I* ' i strong voice brands to black audiences. Black newspapers also offer their r 1 Jm Marshall B. Bass, senior vice president of RJR Nabisco Inc. readers comprehensive coverage of local events that interest black com m V ^ Cvn^M t S ^ v". .V '. J. J - rJ^SI Eft ^ I - - iStOb-w^ eaielntheocmmunloau, o, it is with special pride that iiie you to our city. But, be warned i8e this Is a town thatwill steal ycnr t away. istead of resisting, enjoy. Let Wlnsto *m wine you and dine you. Delight y ;he most unexpected wigs. And plar ,8k in its friendliness. Charming1 ry. And dazzling cultural events. Many years ago, WlnsUm-Ctalem ~ And now it is our home offices, as t wV-r." K-^Sf ^SSBBSSSSSSSBSSSESBSSSSSSSSSSSSSSSSSSr for the black muni ties, including detailed information about churches, schools, civic clubs and family activities that are not covered in detail in other publications. For all these reasons, we are trying to^help further strengthen the already influential black news media in this countrv. w Winston-Salem Ch //v5 # ?*/ / 1964 I 5 | 10 ( rat to steal your he our radio stations WSJS-AM, WT anil Summit Cable Services. Even though our communicate r paiqr extends into Tennessee, 0' Florida, Georgia, and Kansas, 1' Tn the altj'whose na* -^irlt Is hound' ^" wist n- here. ?ou peace, whose sob. diversity is refreshing. *?_ ills- has a well-deserved reputaii? hearts away. ^ Summit ^?ninunicatif ,1,rTQR, Winston - Uobik J. A*? veil as ????>||i RADIO DIVISION: WSdtv ??_ Point WCQA/1IJLQ, Psnsaoolaanu ^ mYAM/mrni, Oklahoma City ? the Karnas City Chiefs Network, Kansas Oklahoma City Summit Sports Networ CABLE TELEVISION: Winston-Salem, f NC Statssvllle. NC Rural Hall, N County, OA Cherokee County, OA ' -.Us,.... community In 1972, you brought to our company's attention the gap between your need for a strong cadre of black journalists and the number of trained graduates available. Together, we created * scholarship program in jour nalism. Please See Page 18 ulations I roniclc and NNPA?I mpsz r^// I WS?gI r art QR-FM, ions com- / klahoma, / call began I me means I less, whose / on-8alem. It / a far stealing / ;. f ; 7 Satom, Or?ndboro, High < ^ / # WRBC/WZXR, Memphle '' ; / ?KCMO-AM/KBKC-FM and ; . / Thundercloud Printing Co., V . ? / k / *n ThomAavtlle / Lexington, / ~***vH1b, NC Cobb / jr. %#***'
Winston-Salem Chronicle (Winston-Salem, N.C.)
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June 19, 1986, edition 1
38
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