iwwwwiiMiiiiiiiiii^^ unmnm
Leaders pon
land 34,634 (39.9 percent) were
J women. Of RJR Nabifico's
12,627 managers before the
^reorganization, 2,424 (19.2 percent)
were minorities and 51,462
! %(19.5 percent) were women.
>;*F. Ross Johnson, RJR
" >N&bisco's president and chief ex .
tecutive officer, said in a press^
- statement that the move to Atlan-*
ta was needed to "strengthen
. both our parent company and the
.-domestic tobacco company,
^ which will remain headquartered
in Winston-Salem."
^ RJR. Tobacco Co., which
: employs roughly 14,000 local
-workers, will stay in the cil;y, say
company officials, although RJR
Tobacco International willl move
; to London.
The NAACP's Marshall said
. one possible negative aspect of
the move could be the relocation
: of some of RJR's top black executives,
such as Marshall B.
Bass, senior vice president, and
Benjamin Ruffin, director of cor
porate affairs programs.
"I think that if these executives
are moved, it will have a. big impact
on the black community,"
Marshall said. "If we loie men of
A: that caliber, it will have an im'
pact on the way we do things
; here. These men have made it^
easier for blacks to secure their
share of RJR's benevolent gifts."
Reynolds officials said it has
,.*not yet been determined whether
Bass or Ruffin will be transferal
red.
The Rev. Carlton A.G.
Eversley, pastor of pellabrook
; Presbyterian Church, said RJR's.
; relocation will affect the city's '
! image.
"1 think it (RJR's decision) is
_ unfortunate in the sense that the
city is losing its major employer
and image-maker," Eversley
~!~said. "But it also has good poten;
tial in terms of making the city as
; a whole be more aggressive in
recruiting and developing other
< businesses, both large and
'J. email ??
P - NIIOII. , ^
Y ^ As far as blacks ar??Opcerned,
1 . the relocation of RJR's corporate
I ; headquarters may help them
: realize that they cannot depend
: on large corporations to always
" be around, Eversley said. "Our
: future lies in ourselves rather
Y than with somebody else," he
Y said.
Y Northeast Ward Alderman Vi
; vian H. Burke said that when a
* large business leaves, of course it
; affects the community.
; "But if you look at it in a
! positive way," she said, "as long
; as we're able to keep Reynolds
' (Tobacco) here, there will be no
Y major problems. And we do have
; other companies hare ? like Piedmont
(Airlines), which is expan
-ding and will hire 300
; employees."
Mrs. Burke said there is no
; need to dwell on the loss of RJR
Nabisco's corporate headquarters.
"We need to work and make
something positive out of this,"
; she said.
East Ward Alderman Virginia
K. Newell said that the relocation
will be a blow to the local
economy*
"We hate to see a corporation
of that magnitude go," Mrs.
Newell said. "Everyone knows
that's going to have a negative
impact, but hopefully it will turn
T positive. We hope somebody will
come in and fill the void they will
leave."
The relocation will affect the
entire community, black and
white, Mrs. Newell said, but it
particularly will be felt by blacks.
"This will mean one more corporation
that blacks won't have
the opportunity to get more jobs
; in," she said.
Though she was disappointed
by RJR's board of directors*
decision to leave Winston-Salem,
Mrs. Neweld said, she is even
more disturbed by the board's
decision to leave the corporate
headquarters building on
Reynolds Boulevard to Wake
Forest University.
Mrs. Newell said she plans to
write a letter to RJR voicing her
: concerns.
Wilbert T. Jenkins, a local
businessman and manager of the
East Winston Shopping Center,
said that the relocation may not
? -
?
der From Page A
have a direct impact on the black
community.
14However, there will be a ripple
effect felt throughout the
black community,** he said. *4It*s
truly going to be a loss to the
community and the state but one
that we obviously will have to adjust
to.**
The loss of RJR Nabisco will
greatly affect small businesses
who may have supplied goods
and services to the company,
Jenkins said.
Charles E. Webb, executive
WW |in VUIMVIII VI 11IV \J1 vaIV1
Winston-Salem Chamber of
Commerce, agreed. *
While the RJR Nabisco headquarters
is gone,.the remaining
tobacco company, with its 14,000
employees, will probably need to
contract for some services, Webb
said.
He encouraged small and
minority businesses to make sure
they are first on the bid list.
One local black businessman
said he's not sure what kind of effect
the relocation may have on
the black community.
"I don't have any ideas, good
"or bad/1 ^aid James "Junie"
Grace, president of the Minority
Business League.
Grace also said more changes
may be in store at Reynolds. "I
feel they may not be finished,"
he said.
Donna E. Oldham, editor of
Minorities and Women in
Business magazine and cofounder
of the Triad Business ExDai
K? <?
"" 0*
I
!
s
u
0
I?
' 5 4
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change, said RJR Nabisco will be i
missed in more ways than one. <
"Of course, everyone is very,
very sad to see them go," she 1
said. "They really involved i
themselves in the community, j
especially with minority contrac
tors. t
"But I think now is the time ]
for us (blacks) to get together and 1
assess what we need to do to prosper.
1 don't think this will ]
devastate us. <
"Minority businesses have \
traditionally withstood pullouts. >
by companies," she said. ;
Ms. Oldham said that the
Minority Business Exchange has i
IVideo with a Prof
IJU
I do m muni
I r?For alt your vi
I Weddings, pai
I | and civic ors
I
Bobby Brower, Jr.
Brower r
re to b,
17 mg. "far". 1.3 mg. nn
>f
V
not yet had a chance to meet and
discuss RJR Nabisco's decision.
Besides announcing the move
to Atlanta last week, RJR officials
announced other changes,
including the transfer of about
350 corporate employees from
the parent company to R.J.
Reynolds Tobacco Co., which is
tieing renamed R.J. Reynolds
Tobacco USA, and the naming of
Edward A. Horrigan Jr. as chief
jxecutive of the tobacco comnany.
? Officials also announced that
?0 executives of R.J. Reynolds
r rtKocon I ?? ?*??* * ? I --.ill
i vuuwu tin^i uauwitti will
-elocate to London.
sssional Look!
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cotine av. per cigarette by FTC method.
The Chronicle, Thursday, January 22, 1987-Page A15
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