Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / July 4, 1991, edition 1 / Page 10
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Business Briefs BUSINESS PROFILE 'Circle J' stores prosper By YVETTE N. FREEMAN Ctironicto Staff Writer A local businessman has beaten the odds which usually cause many small businesses to fold within a money to use for his retirement and bowing his head and giving in to fate, he started all over again and opened up another business only three months after the restaurant was destroyed. This time rather than opening up another restaurant^he? Matthew Jeter, a nativeof Spar ? decided to opena convenience store^ tariburg, S.C., and now a resident of Winston -Salem, worked at Hanes Knitwear ( now Sara Lee) for 25 ^ears before opening his own busi ness in 1978. That business was Jeter's Drive-In Restaurant/ which was located at 433 East 30th Street. He used his own money to open thfe business and says becoming your dvfa boss is not as hard as some peo ple think it is. "It's not too difficult to start your own business. You just ka?e to put in a lot of effort and work to start it," he said. ! . According to Jeter, the restau rant was very successful and flour jshed for five years until it was destroyed by fire in 1983. Such a loss might have discour aged some business owners from Continuing to create their own estab lishments. But not Matthew Jeter. 'Hfe says "While it was burning, I Matthew Jeter which he named 'Circle J.' That store is located at 1201 East 23rd Street He says he opened a conve nience store because "I got discour aged with the restaurant and then it Was thinking." Jeter was thinking of was beginning to get to be pretty what business to start next. So expensive to open a restaurant. The Instead of just taking his insurance name Circle J' comes from the simi lar 'Circle K' stores, the only differ ence being the J which stands for Jeter. 'Circle J* became such a success, that Jeter opened a second 'Circle J' store four years later in 1987^at413? East-30ttr Street; the same address -where Jeter's Drive-In was located Jeter says he decided to build the second convenience store in the same location as the restaurant because "We felt it was a real suc cessful business in a restaurant there. And we figured that a store would even do better in that location than a restaurant. Today, both stores are doing very well, and Jeter is proud of the fact that neither Jias been the target of robbery. Although he has two prosperous stores in operation, Jeter continues to look toward the future and other business ventures. He says he hopes to franchise out into High Point and/or Greensboro by sometime next year. Also, he says his wife, Janie, would like to open another restaurant where customers would be able to sit in and dine. Meanwhile he says he has a dream of his own to start up a limousine service. "I would love to have a limousine service in the near future/ he said. "It's something odd in the area for minorities to own a Marshall B. Bass T 1. 1 1 1 < * 1 1. 1 1 HI. i< K Thftilif.* ( f-.liv/ttl Blues in the Might *. i iti i ii ? | Or t 6 ' . dr Fit-ch F ? ; ? C.m. ''.'or- els | Aiu) f> & 10. 190 1 ? Steven . Cc*ntei , ( ill 7 j^-J7<-*07 l^-i Ma . Termite Control $75?? call for details Mflriiyw camur ? Odorless Chemicals Vice President ? Certified Radon Testers ? One time, Monthly or Quarterly Service ? Money Back Guarantee ? Senior Citizen discount 1535 Martin Luther King Jr. Drive 788-3020 1 -800-TRIAD-99 N.C. Lic.#PW967 N.C. Watts Photo by Mike Cunningham Matthew Jeter and his wife, Janie, have owned and managed three successful businesses and hopes to venture into other businesses in the future. limousine service where we can in 1957 with intentions of going to convenience stores, four daughters serve our own people instead of hav- California to live. But he says once and two sons down the road, Jeter is ing to go to other services." he got here and began working* he glad he chose to stay and looks for But before moving on to those fell in love with the area and decided ward to becoming a success in his other business ventures, Jeter says to stay. Today, one restaurant, two future business ventures. first he would like to make sure he gets his present businesses to just where he would like them, in terms of their success and stability. Jeter moved to Winston-Salem Triad Pest Control Is offering Its customized Pest Control Service for Inside and out. Excluding files, fleas, & wood destroying organisms. A former RJR Nabisco, Inc. executive and private management consultant has been namei} to coordi nate Right Associates' Key Executive Service here, N. John Garcia, Caroli nas managing principal for Right Associates, announced this week. The announcement follows sign ing of a formal agreement between Marshall B. Bass, president of Mar WHP & Associates, and Sight Associates. The typical participant in Right Associates' Key Executive Service is t separated key executive, whose . Compensation was six figures, who is ; between 42 and 62 years of age and ; jvhose impact on an organization was ; Substantial prior to separation. Gen ? erally, his or her separation package involves deferred compensation, ; itock options and other executive ' * A perquisites. Marshall B. Bass formed his executive-focused consulting firm after careers as a senior officer in the U.S. Army and as a senior executive with RJR Nabisco. His firm Special izes in human resources develop ment, organizational management, public and minority affairs and man agement training. ? "We are delighted tojadd Mil. Bass to our team," said Garcia,wno manages offices in Winston-Salem, Greensboro and Raleigh from his Charlotte headquarters. "His record of excellence speaks for itself. His varied experience at the top of the military and business worlds will be invaluable to our program." "Our Key Executive Service is designed to reduce the difficulties associated with the departure of the key executive. A distinguishing char acteristics is that it balances concern for the financial, physical and emo tional well being of the executive while meeting the needs of the spon soring organization," Garcia said. Bass holds a bachelor's degree from the University of Maryland, College Park, MD, and has received five doctor of humane letters degrees, two doctor of laws degrees and a doctorate of divinity degree. He serves on numerous boards, including the Piedmont Federal Sav ings Loan Foundation, Inc. and Saint Augustine's College in Raleigh. He is also a visiting professor in business at North Carolina Central University and at Winston -Salem State Univer sity. Bass is a licensed lay reader and chalice bearer in the Episcopal diocese of North Carolina. Bass appointed as coordinator j fegg * ^ ; ?*g?8 ^ C M . ?*?????*? Ip :? t >- ..*?? ' m Jbl&iF tdT* i: sVTm t thiu t > m J SSWmmTOTTiMfMii y?J?^iS#kRiil???Ji(Ss? ' ?{ j i fc ? | ftTsTTT ? ^ r ?? yn in.., , ?*??<??w?w???tt>?w>)^|i^t<t<> wnn!.^ri!m'inv;u??;?.ini)im^w?wr i;yv? so>^ <? -< N v?>: lllillll ef mm ??? From Small BillsTo Big Bucks WeVe Got Hie Loan R?r You. Right now, we have money to lend at First Citizens Bank. From PayAnyDay* consumer loans to home equity loans to mortgage loans. So come on by. If you're thinking small or big, we're thinking just like you. Member FDIC and your community. FIRST CITIZENS BANK
Winston-Salem Chronicle (Winston-Salem, N.C.)
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July 4, 1991, edition 1
10
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