Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / Dec. 26, 1991, edition 1 / Page 8
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Business Briefs BUSINESS PROFILE I Senior Scene targets older readers j By YVETTE N FREEMAN ; ICommunity News Editor A local monthly newspaper has jecome an invaluable resource in the community for a continually under served audience. Senior Scene provides useful information on a variety of topics to those residents who make up the ever-growing elderly population. "Our mission is to provide infor mation and referralfor older adults in the community. And we do that through Senior Scenc newspaper," said Rebecca Holder, executive direc tor of the Council for Older Adults, ;which publishes the newspaper. ;. Information provided by Senior Scene includes a calendar of events And one of the biggest problems they have is entering that social services system, and finding what they need," said Holder. The Council for Older Adults first started the large print newspaper three years ago after discovering that the majority of older adults in the community were unaware of the resources available to them. Holder said that although the sep vices were out there just waiting to be utilized, the problem was, that the people who needed them didn't know th?y existed. As a result, Senior Scene was developed to target that untapped market that had been virtu ally ignored in the past. Originally, Senior Scene was a newsletter that was sent out toNthe Holder added that she has received nothing but praise from Senior Scene's target audience. "We have just gotten a tremen dously positive response from them. That's probably one of the best parts about my job," she said. "I'll get a subscription and there'll be a little note in there saying, I've just discov ered this and 1 love it.'" Holder also stated that because the newspaper is such a success with its readers, she would like to see the target audience broadened to include those people who are approaching their senior years. "I would like to see us expand our market a little bit into the 40-45 year old to retirement age group," said Holder. "Because a lot of the Rebecca Holder, executive director of the Council for Older Adults, feels that Senior Seene is for any one age 40 and up. > and community resources aimed at helping the elderly. "Older adults have a lot of needs ? financial, healthwise and so on. community, but today, the newspaper, which is free, has a circulation of 18,000, and it's audience continues to grow. MONEY WATCH By THEODORE R. DANIELS Share secrets with your spouse Frequently, you hear about a family falling apart after the death of a spouse due to financial difficulties. The surviving spouse sud denly finds out about debts that he/she did not know existed and other financial details. In fact, many surviving spouses don't even know where the safety deposit box, the insurance policies, the stocks and bonds are located or how to contact the family's stockbroker, accountant, or attorney. Many wives don't ask their husbands questions about the fami ly's financial matters including the pension benefits of each spouse, if both spouses work. They should know if both spouses have vested rights under their respective employers' pension plans and the bene fits available if the one of the spouses dies before retirement. This information should be learned as soon as possible bccausc some cor porations will not willingly cooperate in providing such information to a surviving spouse. It is advisable to share all information with your spouse that could affect your family after your death. This information can be - made available by preparing letter which states where all important papers are located and a listing of all investments and bank and other accounts. This letter should be updated at least once a year. What a Spouse Needs to Know Each spouse should have easy access to a letter or document which reflects crucial family financial information. The letter should include: 1) Bank Accounts ? List checking and savings accounts, certificates of deposit, and the name and location of bank(s) or sav ings and loan association(s); 2) Insurance policies ? List company, policy number, ag?nt, and location of life and/or health insurance policies; 3) Stocks, bonds and mutual funds ? Name of stock, bortds, arid mutual funds and where they are located along with the account numbers; 4) Real estate ? List real estate holdings and location of mortgages, deeds and other documents; 5) Safety deposit boxes ? Location of safety deposit box. private vaults, and home safe. The person who has the key(s) combination or passwords should be identified; 6) WUls ? Location of will; 7) Pension bene fits ? List pensions, profit sharing plans and 401 (k) plans, numbers, vesting rights and telephone number of company's contact person; 8) IRAs ? Location and details of individual retirement accounts; 9) Advisers ? Name, address and telephone of attorney, accountant, financial planner, stockbroker and closc family friend; 10) Ijhms ? Amount and due datc(s), name(s) and address(es) of lender(s); and 11) Tax returns ? Location of state and federal tax returns for the past three years. If you have not done the above, you should not delay this important matter another day. i articles that we have in the paper dis cuss issues of a pre-retirement plan ning nature. Things that someone who's 45 needs to start thinking Duke Power shares warmth Duke Power Company has dis tributed more than $34,600 in Forsyth County in the first phase of the company's Share the Warmth Program. The program, now in its sev enth year, matches individual con tributions dollar-for-dollar up to S25, with Duke Powejr shareholders committed to contribute up to $400,000. Duke Power contributes the funds to local relief agencies to pay for winter fuel bills for needy families in the Piedmont Carolinas. "Overall, more than $358,000 is being distributed in the Duke Power area in the first phase," said Paul F. Briggs, Jr. of Duke Power. "Last year, more than $1 million went to keep the families warm dur ing the winter months." Money raised through the pro gram will help to pay for residential heating, including electric heat, nat ural gas, oil, wood or kerosene. Funds are disbursed in three phases. "We had 1.306 contributions in Forsyth County," said Briggs. "Peo ple can still contribute to the fund, and I hope they do." To contribute to Share the Warmth, make checks payable to the Duke Foundation Warmth Fund and send to: Duke Power Company, Share the Warmth, P.O. Box 35469, Charlotte, N.C. 28235-9990. fl A Dwyn Planting Ca SPECIALIZING IN ALL RESIDENTIAL PLUMBING 930 East 19* Straat WinstorvSatom, NC 27106 725-H43 licenMd M?rb? MWBE about." Currently, the majority of the . audience consists of people who are 60 years of age and older, with about 30 to 35% of the readers in the 80 years and older age bracket. Holder already anticipates that there will be difficulty in getting younger readers, because many peo ple in their 40's don't want to be con sidered "old" or "elderly" yet. She says often people will ask that their names be taken off of the mailing list because they feel they are too young to receive the paper. But she explained that growing old, like becoming a parent, doesn't come vyih instructions. "Old people are as confused about growing old as anybody else," she said. "And we try to educate them. They have a lot misconceptions about what it is to be an older adult, and they don't know what services are available. And we try to promote a positive image of aging." Senior Scene is totally funded through its advertising revenues and charitable donations, and Holder is the sole staff member of the paper. The papers are delivered to news racks throughout the city by volun teer couriers, all over the age of 65. Times are lean for the paper and Holder says fundraisiQg efforts are not going as well as hoped because of the current economy and competition with other non-profit organizations also seeking funds. "We have a long way to go to meet our operating budget. We feel that there's a rieed in the community for this paper, and-we just have to fig ure out a way to keep it alive. Senior Scene is made available to the community during the first week of every month at locations throughout Winston-Salem. Rebecca Holder holds up the December Issue of Senior Scene. fttUiz ImUUIH. Winston-Salem'8 Best Paging Value! Low pricee, 24-Hour Emergency Service A Southern Bell Quality ? 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Winston-Salem Chronicle (Winston-Salem, N.C.)
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Dec. 26, 1991, edition 1
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