Business Briefs
BUSINESS PROFILE
___ V
East Area Council to honor outstanding minority businesses
Twelve minority-run busi
nesses will be honored ? one as
the 1991 Business of the Year ?
on Thursday, March 19, at the
East Area Council's Second
Awards Banquet.
Sandra Miller Jones, chair
person of Segmented Marketing
Services, Inc. (SMSi), will be the
featured speaker at the presti
gious event, to be held in the
Stouffer Winston Plaza Ballroom
beginning at 7 p.m.
Jone$, a Winston-Salem
native, founded SMSi in 1978.
The company has wprked with
Fortune 500 companies and pub
lic sector entities in targeting seg
mented marketing promotions ]
primarily to black, Hispanic, and
Asian consumers.
SMSi now employs 10 peo
ple as its corporate headquarters
in Winston-Salem, approximately
100 field merchandisers, and 300
seasonal assistants, and the com
pany operates in 16 major urban
markets across the country. SMSi
recently compiled Ethnic Market
Update: Emerging Trends
Among Black Consumers , the
most comprehensive overview of
the ethnic consumer available.
Jones was formerly a market
ing executive for The Quaker
Oats Company in Chicago. She
holds a masters degree from
Northwestern University's Kel
logg's Business School.
The 12 businesses to be hon
ored at the banquet include:
? Allstate Insurance Company/
Mos? Belton Brown
? Contract Office Furnishings,
Inc.
. ? Davis Management Services,
i Inc. ' V "
' ? Golden State Mutual Life
| Insurance Company
? Grace Maspftry Cmcrpnscs,
I Inc:
? James Lassfter, Attorney at Law
? Mundy Realty
? North Carolina Black Repertory
Company
? Options Temporary Employ
ment Services, Inc.
? S&L Collection Agency
? The Winston-Salem Chronicle
? Triad Pest Control
A1 Spain, East Area Council
Chairman, will also be in atten
dance for the event.
The cost to attend the ban
quet is $15 per person or $150
for a table of ten.
For reservations, call Tracy
Meroney at the Greater Winston
Salem Chamber of Commerce at
725-2361.
The event is sponsored by
R.H. Barringer <>ismb*trng
Company, Inc., Classic Cadil
lac/GNC Trucks, Inc., and
McDonald's, locate^ at 426 Jon
estown Road. ^
The Chamber's East Area
Council serves area minority-run
businesses and minority business
leaders. Its purpose is to promote
the rivir economic industrial
and commercial welfare of the
minority community.
The council- sponsors a
breakfast meeting on the fourth
Tuesday of each month at 7:30
a.m. Breakfast is complimentary
and open to all Chamber of Com
merce members.
The Greater Winston-Salem
'The Bottom Line . . . Getting To It'
theme at AMENY minority conference
In supporting minority
entrepreneurships, Mark Mon
teverdi, specialist, Public Pro
grams, Philip Morris Companies
Inc., joined recently with Lynda
Ireland, president, Association of
Minority Enterprises of New York
(AMENY), at AMENY's 12th
Annual Minority Business Con
ference.
Philip Morris Companies Inc.
was a co-sponsor for the Confer
jy fl|?Byi>lack Americans have tost thousands of dollars partici- s
patlng i? pyramid schemes* Many of the victims knew they were |
gambling {bnt they didn't know that the odds were rigged against
Many others, however* thought they were paying for help in
Sorting a small business of their own. These people were fooled by
.pyramid ^hepesdteguised as legitimate businesses. - - 1
?$? Pyramid promoters are masters of group psychology. They often
hav^ recruiting meetings and create an enthusiastic atmosphere
where gro?p^pre$sure:and promises of easy money play on upon
people's greed and fear of missing out on a good deal. A.- 1||||
Pyramid schemes or consumer fraud is a big business in this
.. country. It seems that as long as there is money to be made by cheat
ing people, therr people who are willing to take dances on
being caught The efforts of law enforcement officials cannot seem
to track down^^Uiecibci^ operations such as pyramid schemes
which are the most persistent and the hardest to stamp oul " \f|?
, These illegal schemes usually have large numbers of people at
the bottom of the pyramid who pay at few people at die top the'
pyramid. Each new: participant pays for the chance to advance d the
top and profit from payments of others who mSghyofa later. For
e*amp& to join yon might be squired to pay a modest investment
of $500 or higher. Yon get yonr money baclt wheudher people par^
tfcipate in the pyramid. In order for everyone in a pyramid scheme
to profit or get baq| Ms/her investment, there must be a neve^end
Jngiupplyofp^ tbe saPI%,of pa nWg;
pants ate limited, and each Sevegpf participants has less cbaijpe of .
recruiting others and a greater ettfhee of losing money, - Jllsl ii
Tb tell the difference between a legitimate bwSrtfcss and
S|p|g|P ute start-up cost a substantial be carefd^i^mrt^p cost
of mosijegitimate multi-level marketing compatMcs-^gcieraily
small (osuallyfor a sales kit sold at or below company cost), Pyra.
l^(N^nes?' ctt the other bandmake virtually #c
signing op of new recruits; .?,/ |j 8
could be stuck with unsold merchandise be careful.
Legltimateicompanies which require Inventory purchases will usual
&repurchase^^!?tisold products if you decide to quit the business;
j^d
H ifi) If sales cannot be made to the general public be careful.
Pyramid schemes are not concerned with repeat sales to consumers
Of their produc?.';TI?^make their profits- on volume sales of new
tecntits who buy tbejHOducts. not because they are useful or attrac
tively prited?but tmte? they must buy them to participate In the
MSHL
WWf
SSSSiiM
from pyramid scbemes; wfe .yo^ time
"good deal;" ask questions about toeoffi
<9 Other people who have had
' setigate the company and
: : ?
ence held during the New York
State Black & Puerto Rican Cau
cus Legislative, Weekend in
Albany, NY. With the theme, "The
Bottom Line . . . Getting To It,"
the meeting focused on assisting
minority entrepreneurs in securing
government and corporate con
tracts.
Joining tnem were: AsscmbHp:
and Brooklyn Democratic Party
Chairman Clarence Norman.
AMENY is a 17-year-old non- ?
profit, membership organization,
which serves as an advocate for
the interests of minority owned
businesses.
Sandra Miller Jone9
Chamber of Commerce is a lead
ing business organization in Win
ston-Salem and Forsyth County
representing more than 2,000
area businesses who are commit
ted to increased economic devel
opment in the region.
It works to promote a better
business environment and offers
services to strengthen existing
?MMH m
Al Spain -
businesses, to encourage small .
business creation and growth
and to promote the area as a
destination for conventions and -
visitors.
i
Pictured (from left to right) are Mark Monteverdi, specialist, Public Programs, Philip Morris Compa
nies Inc.; Lynda Ireland, president, Association of Minority Enterprises of New York (AMENY); Assem
blyman Jeffrlon Aubry, and Democratic Party Chairman Clarence Norman.
Tuxedo business opens
For the last two years,
LaShanda Millner, former owner
of LaShanda's Boutique, has been
providing consultations to individ
uals and wedding parties on the
selection of the right tuxedo for
any occasion.
Recently, she has expanded
her services under a new venture,
called "Tuxedo Lady." Through
"Tuxedo Lady," Ms. Millner pro
vides private in-home and office
visits to clients, taking measure
ments, coordinating oplor schemes
and then delivering the merchan
dise to the client's door.
"When the bouuftue was still
open, I always stocked formal
attire and dressy clq&ing. So get
ting involved witi^te tuxedo ,
business was nat?^for me,"ij
states Mr. Millner.
A seasoned business woman,
| she brings to this sjtecfoized ser
vice, experience ftjmiWOricing
?
^aShanda Milner
with family businesses, like Sir
I rams Men's Wear and Cover
^^sjtecorating Center. Ms. Mill
ner is a business graduate of the
University of North Carolina at
Charlotte. She is a Winston-Salem
native.
TRIAD PEST
CONTROL
offers:
its customized
Pest Control Service
. for
$15??
inside and out.
(Including roaches,
rats, mice, etc.)
Marilyn on?nw?
? Odorless Chemicals
? Certified Radon Testers
? One time. Monthly or Quarterly Service
? Money Back Guarantee
? Senior Citizen Discount
1535 Martin Luther King Jr. Drive
788-3020 _ 1 -800-TRIAD-99
N.C. Lic.#PW967 N.C. Watts
"r'r ?
FIRST FEDERAL
V? SAVINGS BAN K
V
jyiNSTONzSJLJLAf^NOR ThECAROLlNA
Sponsored By
FIRST FEDERAL SAVINGS BANK
Benefit the Winston-Salem Central YMCA Youth Scholarship Programs
1 74 MILE RUN ? 9:00 AM
10K RUN AT 9:15 AM
FREE PICNIC Following Race SATURDAY, MARCH 21, 1992