Business Briefs
Dudley Cosmetology Hosts Business Fair
It you have a burning desire to
own. ope rale or manage \our own
business. then make pknv-u* spend
this coming weekend at Dudley's
Cosmetology l'niversit\ at 900 Last
Mountain Street in Kernersville.
Organizers have put together a
business fair that will feature a num
ber of prominent business leaders ^
and entrepreneurs from around the
Triad area.
Weekend activities begin with a
7 : ( K) p.m. get acquainted networking
session at the DCL Auditorium on
Friday. January 29. 199?. This ses
sion is designed to help participants
develop positive and long lasting
business relationships.
This activity will be followed
by a day-long series of business
seminars beginning at 10:00 a.m. '?<
Saturday. Januars 30. W93. The
seminar* will cover a wide range of
rctdicvi busmess and ? financial topics
such a* The ABC's ot Starting
Your Own Business." "How to
Grow Your Business. Steps To
Financing Your Future." "Managing
Your BusinesN Environment."
( "Business Opportunities In the
wO's." "How To Market and Pro
mote Yviur Business." plus others.
Seminar leaders will include a
number ot" prominent business exec
utives led by Dudley Products^
Founder. President, and CEO Dr.
Joe Dudley. Sr. -
"Now is the best time to start or
expand >our own business, said
seminar coordinator. JoVce Richard
son. President and CEO of Richard
son Associates. Inc. "Mr. Dudley is
a bold example of what the av erage
individual with little initial set up or ..
operating capita} can do." she said.
Dudle\. a name that has
reached nearl\ legendary status in
the local and national business com
munity. started his business some 35
\ear>. ago in Brooklyn. New York
with a S10 investment that included
the purchase of a Fuller Product
Cosmetic Kit. For the next 10 years.
Dudley sold products vioo-Mo-door.
earning a modest income in the
process.
Now. 35 years after that initial
ten dollar investment. Dudley has
become one of the nation's longest
and most successful business entre
preneurs. The company manufac
tures more that 80 professional
products that are sold nationwide.
He will share tfcps and offer
comments on starting and operating
a successful business. Other speak- ?
ers will share comments on business
pitfalls and problems to avoid *as
well as business promotions and
events planning.
A brilliant business leader as
well as one of the nation's most
powerful and eloquent motivational
speakers, Dudley maintains that the
1990's will be a decade of unlimited
opportunity
"Information and continued
self-improvement can make and
keep you successful." Always start
your business with a purpose, and
then a plan.
You must know what you want,
and where you want to go," Dudley
said.
Circulation Experti Marks 25th Anniversary
t? It was w ith u vision of forcing a
link between the nation's African
American community, media and
private sector that Warren G._Jack-_
son started Circulation Expert! in
December 1967. Twenty-five years
later that dream is rooted in reality.
Corporate America is redefining
both its product line and marketing
strategies to meet the demands of
0 the S3 00 billion black consumer
market. African -Americans leaders
are sitting on boards of Fortune 5(H)
companies and working with indus
try and government leaders to
.develop major job training and
employment initiatives. The media,
with the expertise of minority
reporters and news executives, iv
providing unprecedented insight
into issues facing the community. !
and Circulation Expert! has blos
somed into one of the most success
. ful minority -owned public relations
and advertising agencies in the
country.
"One of the major strengths of ..
our organization over the years has
been our ability to change with the
times," Jackson says. "The philoso
phy. the belief that the destines of
the black community, the business
community in fact all of our com
munities are intervened, i^ constant.
What changes is the climate in
which that philosophy must be
implemented."
In the late 1960s, early lQ^Os. it
was social concerns that brought the
various parties to the table." The
Kerner Commission Report, issued
in the wake of the riots of 196N.
warned of two separate worlds ?
one black and one white ? from
which, without intervention there
may be no return." Jackson
explains. "This-caused the media.
corporate America to initiate a self
examination process, which made
them receptive to beginning a dia
logue with black leaders. The real
ization that economic opportunity
was the real key to social change
had also begun to permeate the
African-American community, and
thus building bridges to permeate
the African -American community,
and thus building bridges to the pn
\a]*-"sector becamc pan of the civil
-fights agenda." 4 .
Ten years later, the relationship
was motivated b\ economic inter
?* . . '
ests. African- Americans were
beginning^ develop an awareness
of their consumer purchasing power
and. as they looked at the companies
they spent their money with, the
notion ot economic reciprocity, or
supporting the people who suppo/t
them, began to take hold. Corpora
tions which had never given much
thoueht to blacks as a consumer
ba.\e started to emphasized their
affirmative action and community
service programs, thus creating the
need tor the kind of coordinated
public relations advertising cam
paigns which inspired Jackson and
wife. Christina, who had joined him
in the business as a partner, to estab
lished a full-service advertising
agencs in 19 SO,
In I^ST. when Workforce
2000. a study conducted by the
Hudson Institute for the Department
of Labor, predicted that by the year
20n() nearh K5ri ot" the new addi
tions to the labor force would be
minorities, immigrants and women,
the nature of the relationship
changed again.
"The realization that workers
are consumers w'as not lost on any
one." Jackson said." and if the com
Members of Ci
plexion of the American workforce
was chancing-, so was the face of the
American consumer." Corporations
started rethinking the way they mar
keted products to consumers as well
as the products themselves and
media began to reconsider both the
news they brought to their audi
ences as well as the reporters and
other personnel who delivered it.
Circulation Experti underwent some
changes as well during this period
as the Jacksons' children W. Garri
son. Tenley-Ann and Terrance
became major forces in the busi
ness. In addition, in 1987 the com
pany celebrated its 20th anniversary
with the creation of a Hispanic divi
sion. Hispanic Experti.
Today. Circulation Experti's
clients cover the spectrum of con
sumer goods and services, as com
panies like Phillip Morris. Reebok
International, Ryder?-System. Miller
Brewing Company. Chase Manhat
tan Bank. The Seven-Up Company.
Kraft General Foods and Chese
ulation Experti
brough- Ponds' s seek to enhance
their relationship with the African
American market and increase their
market share. And with Garrison
serving as vice president of devel
opment and advertising. Tenley as
senior director of editorial services,
the company has truly become a
family business.
"One of my greatest satisfac
tions in life is that my family con
sidered my dream worthy enough, to -
make it theirs." Jackson said. "I was
proud to be able to offer, my chil
dren a place in a company where
they could learn and grow and one
day take over the reins. I was
prouder still that they all took me up
on it. There are also people in this
company who have been here for
years and have become an extension
of our family. It is the combination
of the experience, enthusiasm, the
energy and creativity that each per
son possesses that makes us a
stronger company with every pass
ing day."
Baker Elected To Chief Operating Director
L.M. Baker Jr.. has been
elected president, chief operating
and a director of Wachovia Corpo
ration effective February 1. He \yill
continue as president, chief execu
tive officer anjfl a director of
Wachovia Bank <of North Carolina.
The appointments were made by the
board of directors of the corporation
at their meeting today.
John G. Medlin Jr.. 59.Vvho
will retain the titles of chairman and
chief executive officer of Wachovia
Corporation, said Baker will have
overall top management responsibil
ity for business operations of the
company, including the Georgia,
North Carolina and South Carolina
banks, and the corporate banking.
j consume*"? credit and trust services
subsidiaries. Baker and the heads ot
company wide administrative func
tions will report to Medlin
"This is a natural step in the
evolution of the organizational
structure to coordinate and direct
the widespread and diverse busi
nesses. "Medlin said. "Their talents,
combined with the leadership of
Bud Baker, give Wachovia an envi^
able operating management team.
With leading community banks in
three attractive southeastern states
and as a prominent provider of cor
porate banking, consumer credit and
investment services on a broader
scale. Wachovia is well positioned
to continue comipeting successfully
in a fast-changing financial market
place."
Since joining Wachovia in
1969. Baker's assignments have
included serving as chief credit offi
cer of Wachovia Corporation and as
executive in charge of the Interna
tional. Loan Administration and
Administrative Services Divisions.
Ho has been president and chief
executive officer of the North Car
olina bank since 1990.
Baker is a native of
Lovettsville. Va.. and a graduate of
L.M. Baker Jr.
the University of Richmond. He
earned a master's decree in business
administration from The Darden
School at the University of Virginia
after serving as an officer in the
U.S. Marine Corps.
Baker Ts~ a native of
Lovettsville, VA., a and graduate of
the University of Richmond. He
earned a master's degree in business
administration from The Darden
School at the University of Virginia
after serving as an officer in the
U.S. Marine Corps.
Wachovia Corporation, an
interstate bank holding company
'with dual headquarters in Atlanta
and Winston-Salem, has total assets
of S33.4 billion. Its member banks
are Wachovia Bank of Georgia,
Wachovia Bank of North Carolina
and South Carolina National Bank.
OFFSET WEB PRINTING
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Newaprlnt'HIgh School Newspapers, College Newspapers, Special Projecta
722 - 8624
A Subsidiary of the Winston-Salem Chronicle
? NEWSPAPER PRINTERS INC.
jpoirnrlers :.d ay (t^onvoca&oii !
Speaker : Charlayne Hunter-G an It
National correspondent for
the MacNeil/Lehrer NeivsHoyr
Thursday, February 4
Wait Chapel, 11 a.m.
No admission charged, open to the public
WAKE FOREST
A-Mcliidlay
Bail Bonding Cc.
"Repeat Business
Is Our Best Business"
2817 New Walkertown Road
JetWay Shopping Center
Winston-Salem, N.C. 27101
Office
(919) 722-6984
DcbbyCay Jccfc Holiday
(919) 659*3498 (919) 659-3180
A unique legacy
During Black History Month, tune in as public
television honors a saga of trials pnd triumphs.
Travels
Back to Africa
Monday, Feb. I 8 p.m.
American Experience
The 54th Masssachusetts Colored Infantry
Monday, Feb. I 9 p.m.
Black Issues Forum
Philanthropy in the Black Community
Wednesday, Feb. 3 8 p.m
The Meeting
Wednesday, Feb. 3 9 p.m.
Freedom Bags
Wednesday, Feb. 3 10:30 p.m.
Evening at Pops/
Songs of Freedom
Thursday, Feb. 4 10 p.m.
WUNL 20 1
^University of North Carolina Television
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