COVER STORY Zl Despite Controversy, McNair Looking Good ! Alcorn Stale's promotion of quarter back Sieve McNair as the next winner of the Heisman Trophy has generated a great deal of discussion and opinion amoflj1* many in the sports community. The views range from very favorable to downright hostile. The Heisman Trophy is considered the most prestigious awiud in college foot ball. The winner of the award is consid ered to be the best college football player of that season. In addition to being a great honor, the award brings a great deal of publicity, generally positive, to a school. In many cases, it anoints the recipient first class status if that individual decides to pursue a career in the NFL. NFL stars such as OJ. Simpson, Earl Campbell, Tony Dorsett,'Bo Jackson, Marcus Allen and Desmond Howard arc He notes lhai all of the promotion "in the world" won't do McNair any good if he doesn't perform on the field. The idea of a school's sports informa tion department promoting a player is nothing new. Miami heavily promoted Toretta as did San Diego State with Faulk. Detroit Lion quarterback Andre Ware was promoted by the University of Houston with the blessing of the Houston news media. However, a black school has never done it. Even though Doug Williams, for merly of the Washington Raiders, was nominated for the award, from G rambling, the Louisiana school did not push any pro motional material on his behalf. "We got to get the ball rolling, and we're doing that with Steve," says Alcorn " State SID Chrs Howard. "Our theme is 'The Time Has Come,' meaning that the "No black from a predominantly black college has ever won the Heisman" winners of the Heisman. Preseason predictions for the finalist of the award are San Diego State running back Marshall Faulk, Florida State quar terback Charlie Ward and Michigan run ning back Tyrone Wheatley. A sleeper among the bumper crop is Syracuse quar terback Marvin Graves. McNair has the goods to be consid ered in that group. He is the SWAC's two time Offensive Player of the Year and also has held the Sheridan honor two years. , Sports Illustrated , the world*s leading sports magazine, named McNair its offen sive player of the year over then Miami quarterback Gino Toretta and running back Garrison Hearst of Georgia. Last season, McNair passed for 3,048? yards and 24 touchdowns. He also rushed for 517 yards on 82 carries and 9 touch downs. "There is no doubt in my mind that Steve McNair is one of the finest college players," says Washington Post sports columnist Mike Wilbon. "The fact that he plays in a black conference for a black school will pose a problem for some white sports writers because they feel the level of talent is inferior to other leagues.** - "Nevertheless, I think Steve has proven that he deserves serious considera tion for the award, and I commend Alcorn State for trying to promote him,** Wilbon says. time has come for a player from a predom inantly black institutions to receive the Heisman.** Howard has received advice from fel low SIDs from Notre Dame, Southern California and Georgia. The school's efforts have come under scathing criticism. B. Duane Cross of the Vicksbur? Post criticizes the effort as fruitless and a waste of time and money. "Look, I think Steve McNair is a hell of a player, but he simply doesn't have the exposure or the competition that a Mar shall Faulk or a Charlie Ward has," says Cross, talking with BCSR. "Face facts. Until the SWAC can play on an even basis with the Notre Dames, Aiabamas or even fhe Northeast Louisians, the Steve McNairs of the world will be big fish in only very small ponds.** Washington Redskin wide receiver Desmond Howard spoke to BCSR on the McNair effort He was generally compli mentary to McNair but emphasized the need for grid-iron performance. "Steve McNair has to push away the hype and play ball. It*s easy to get carried away with the media and the hoopla,** says Howard, the 1991 Heisman* winner. "The writers who make the selections are con cerned about your stats on the field, not how many promos you do.** Howard says that his institution, the University of Michigan, does not promote Alcorn's Quarterback Stive McNair players because is emphasizes the "team" concept In other words, Michigan will not promote one player over any others. ? It would seem that the larger issue in this matter is not whether McNair wins the Heisman but how he is promoted by Alcorn Stale. If Alcorn State puts forth a first-class effort, despite its lack of resources, everyone agrees that McNair and the university will win. ? JAMES WRIGHT JR Give another Chance. GiyeJlood. ?P T~ American Red Cross _

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