Minority Spending from page A 1
S j \ e r a i b 1 a w k ^ h a \ e w o m *
piair _? . ahoul the treatment Atrican
ATtiTry^iiT employee > and customer*
na\e received at D:liard * depart
mcn: store. a national retail wham
and the flagship store of Hants
.Mall.
Also, lasi ueek the NAACP
launched an ctonomi; boycott
against American Telephone and
entertainment.
Telephone ;onipan:e>. >uch a*
Alii. Nnarec m : : : : o n rronv
Kacks :u>t \ euT.
ATa:T in a S65 b:Il:o.i v on
glomerate. but the'Top*. p^n> *pcnt
onl\ S2-M'0 all or ia^ >ear tr\inc
to reach oat and touch black con
>umers \ <a biack media.
The general media tend* to
line* tor the same basic *cr\ ;cc at
w hite-ow ned hanks
v\ aner rucker. evecutive vico"
president o!" -Mechanics and Farm
ers. said black* need to become
more aware o! their iwnomu
strength.
It s important, but ue don t
pa\ any attention to it. Tucker said.
Black economics; i> a \er\ impor
"As black consumers, we need to become more educated and rally
behind each other, but unfortunately we are not doing that."
? A I Spain
Telegraph b> discontinuing its long
distance carrier service because of a
racist illustration :n the company s
maga/ine.
The illustration. which appears
in the Fun \ Games section of
/?or ms magazine., shows an ape
using the telephone on the African
continent.
four other continents depicted
Sonti America. South Amelia.
Asia and Europe ? show human
beings using the telephone.
portras African Americans as eco
nomically deprived. but we are the
leaders in fashion and other areas,
said Jones. It behooves retailers to
reach out to everv customer, espe
cial!) Alrican Americans.
In the 1960s. Afncan-Amencan
consumers uould use their spending
pou>er to get blacks hired at stores.
But todas . according to A1
Spain, chairman of Eau Area Coun
cil. black consumers are nol fully
realizing their purchasing povser.
tarn and complicated subject, and
blacks need a greater awareness.'
Spain predicts that multicultur
alism will force businesses to con
solidate. and black businesses will
fold if blacks do not support them.
We re in a war. and eventually
it s not going to be black business or
whire business ? just business.' he
said. If we don t support our own
now. there wont De any African
American businesses.'
iMfayette Jones
Vwonlin^ to an annual report
by Tarijcl Market News, which
charts black spending nationwide.
All k an Americans spent S4H mil
lion in looil: over SM million on
automobiles, *\20 million on
e loihes. S* million in housekeeping
supplies; S2.(> million on electron
ics. S2.5 million m tobacco; S2.5
million in furniture: S2.3 million on
education; ami SI. 2 nullum on
Al Spain
"We need to spend more with
each other.'' said Spain, national
fleet manager for Flow Motors. "As
black consumers, we need to
become more educated and rally
behind each other, but unfortunately
we are not doing that."
For example. Spain 'expressed
his disappointment at blacks tor by
passing black-owned Mechanics
and Farmers Bank "to stand in long
PAUL E. WATKINS, D.D.S.
is pleased to announce
the opening of his practice of
ORTHODONTICS
(Braces for Children & Adults)
Ollico hours
by
cippornfmcnt
only
in association with
J. RAYMOND OLIVER, JR., D.D.S.
121 Walkertown Avenue
Winston-Salem, NC 27105
(919) 724-5054
Insurance
Mastercharge/
Visa
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