BUSINESS Black Entrepreneur Says Good Management Is Key to Business Success By DAVID L. DILLARD Chronicle Staff Writer ? A ? ? . Jackie Bates said she has always had leadership skills but felt unappreciated. . After her abrupt resignation from Dillard's department store last June for being denied a promotion, a new door opened for Bates in the .form of Mr. C* s Ice Cream Shop. PROFILE: Mr. C's Ice Cream Shop, owned by Clarence Milner, was formerly an auto-parts store, but Milner ~ acquired Bates and decided to start a new venture. "L told him it Was a good idea and he should go for it," Bates said. "There aHe so many apartment com plexes in the area, no competition and it's a peaceful place. I told him 1 would do the paperwork and run the store for him if he started it." Milner accepted her proposal. "She has been a big help to us;" he said. "She is dedicated to our business and has been a big part of our success." Milner said the idea for an ice cream shop came to him one day while he w^s traveling to Burline-_2 ton. ""It was like a dream." he said. "Something spoke to me and I had a vision that actually showed me how the place would look." Milner and his wife Gloria decided it would be a good business venture. He plans to showcase the shop ? which now offer* <3<2 flavors and homemade desserts ? by celebrat ing its first anniversary on May 28. Milner. who is called Mr. C. by A Ir, C- X-Ic$ C.ream Shop on -S-e^v. \\Glk?rtt*wti Rood, ctltbratt s anniversary A fay 28. customers, said the shop has grown since it opened and now offers soup and sandwiches, rooms for birthday parties and meetings and a patio area outside. "We wanted to be a familv-type business where the e TTCire tan nly ca n come relax and feel comfortable," he said. "So far we've gotten Igood response from the community." Milner said'since the communi ty has supported his business well, he plans to add a-kitchen area in the current store and open new stores. "1 Hope to put another store in this city and maybe open up other stores in the Triad," he said. "We've give the best service and the best prices. That's worked for us." MONEY WATCH By THEODORE R. DANIELS Financial Life Cycles ? PARTI Financial strategies and investment programs vary according to a number of factors: your age, number of children or other depen dent relatives you have educated and the desire to educate one's child, Jthe desire for material possessions your salary level and-finan -1 cial resources and your temperament and personality. Many Americans find themselves ip unique family sitnalkins. Because of economics culture family upbringing and discrimination. Traditional family relationships as we used know them, are not so dominant as they used to be. Today in addition to the traditional family of four, we have single mothers and single fathers. Your financial plan and investment program must be tailored to meet your family's needs. Your personal financial plan also depends on your present fami ; ly stage of development. There are basically three stages, namely ( 1 ) the young family, (2) the family at midstream, and (3) the family near retirement. ' The Young Family I ; In the first stage, the young family (head of household between 25 and 32 years of age) r i primarily concerned with acquit ing mater ial possessions such as home, car,- furniture and clothing. A young family at this stage is likely to build wealth through: (1) savings^ (2) life insurance, and (3) investments. A good rule of thumb for deter mining a young family's savings for emergencies is at least six months of takfe-home pay. The initial need for the young families is ;r: maximum protection at minimum cost. This accomplished by pur chasing term insurance. A person with a young family should con sider buying cheaper term insurance and investing the difference and, what would have been put into a whole-life policy. As the family's need for maximum protec tion decreases, the family's breadwinner(s) may want to switch or convert to a whole-life policy; a saving plan with family protection; or an endowment matures. The goal for the head of household is to make enough financial resources available to provide for future expense fe.g. college education for children) and to support the fam If there is anything left over, after estabtishi'ng emergency sav ings and insurance protection, the young family should begin to look at other investment options, such as money market and mutual funds, or individual growth stocks and bonds. A family at the young family stage can usually afford to take moderate risk in order to gen pprate higher capital gain (increase in market value of investment). Such family has the potential to bounce back from financial' setbacks H^pithout fearing a significant effect on its quality of life in the future. If you have any questions or concerns, please contact Theodore , B. Daniels, Money Watch, P.O. Box 23558, Washington, O.C. WjOOM. It's small powerful enough to , enough to fit in your change wallet... ! your life! Get your' , library card today. I J??r //:> tyrw Aff/*. if / ~f? I DINING FOR FRIENDS An Al-Home Fundraiser for the AIDS Task Force On June II, all across town, people will sit down to diniier at the home of a friend. Meals will range from hot dogs to haute cuisine, and guest lists will include a handful or a hundred. All these gatherings will he held to raise money and understanding for the work of the AIDS Task Force of Winston-Salem. I . ? ' After the private dinners, all participants )\ ill meet for dessert and dancing at Benton Convention Center. .. .-o, Join the' hosts and hostesses who are opening their homes and their hearts. Invite your friends. IJght the grill or put a mast in the oven. Join Dining for Friends, an evening of good food, good times and a generous helping of hope. To host a party, or for more information, call the AIDS Task Force at (9 10) 723-50) I. thinks to ( Hi, ion Pnmti't kmsn Roth bu 1\im< Vtllotf Ik jnd the Hi num. Salem Chrrm.rl, Tbimk< aho to iruul Hr,ilth I'nvrct