Newspapers / Winston-Salem Chronicle (Winston-Salem, N.C.) / July 7, 1994, edition 1 / Page 18
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An Interview with Benny McBride, Used Car Sales Manager Benny McBride heads die used car department at Modern Chevrolet, and is in charge of a sales force of six sales people. They have recently moved into newly remodeled and expanded quarters that make it a pleasure for customers to do business there. t ? ? J Q. Benny, hew long^have you worthed at Modem? A I came to work at Modem in March, 1981. Prior to that I had taught general education at Forsyth Tech, which I found very rewarding, but with the budget cut-backs of that time, I couldn t vwrk enough hours to make enough money to support myself and my family. Q. Why did you pick Modem? ' . ' ' J * . *" A We//, I had bought a couple of cars from Modern and' my family had always bought Chevrolets, so it was just the natural way for meio go. '? ? . r <? t ' ?* , '?? ' ; , T ~ ' ,r? ? Q. How have things changed in the Used Car Department since you came to wor* here? J - s ' * . ? ? _ - ' " J ' ' ? ' I " ? . ?? ' " ' /,,, ' '? L ? A When I started there were eight sales people and two managers, Now there are fewer sales people - six actually - yet our volume of sales ?> has increased tremendously. . J - ' , ? ? * ? ?? ? - ? // ? ' ????? :? : '?? ? v J' ' Q. How do you account for the increased sales with less sales people? . ? ? . }?'- ? .????-? ??? ' ? ' ' ? ?" ; . . . . J ? ^ A i Oh, there's no question about it - it's experience. Every one of our sales people has at least seven years' experience, many have even more than that, They have an extensive knowledge of automobiles, because they deal with all makes of cars every day. They also have extensive/ experience at getting cars financed, which is most important We have a completely separate used car finance ^ ^ # ... . .. - .pr ? . ?? ??? . ? ? ? ?*- r ?A?^Vl| VIV.V WwA-U VUf J If r\#l IV.V department, staffed with three financial officers Plus, we have our own used car facility that works only on getting our trade-ins in ' tip-top shape for resale. - V : ? ?. ? 'V *' ? ? ...? . " ' ? - ? '? ? ? Q. Modem's Used Car Department headquarters has recently been expanded and remodeled. Can you tell us about the new facility and what was the reason for the expansion? ? ??/? v : ? . ?- ?. , i ? . A Hrstlu, we needed more space, especially the Splenalry Finance Dppnrrmpnr \Aia now hhvp rfrf* nffjrpc ji^ pf jjoonrp nfnno also wanted to give every salesperson their own space with enough room for a computer on each desk With the computer every salesperson can instandy access every car in our inventory. Typically customers come onto our lot and spot a model that they are interested in before speaking to a salesperson. But if that model doesnt work out for them, then the salesperson can use the computer to instantly check^veryvthercar in the inventory and help each customer find the mi Urn's just right for them, we're really proud of our new facility. The decor is really up town, with new wall j 'paper and artwork, and practically all new furniture. Customers feel comfortable coming in here. We think we have the best used car offices in North Carolina! mm ?? ^ ~ M ? ] "vO&eti fyaci t& "Ketacd ~7&e*tt tyaot "Watt t /4&uftodie%^ MODERN CHEVROLET GEO ?*?? V) Holly Ave 2nd Si. ISLSL 1-40 Bus. -g^5 r to Service Hours: M-F 7am? 8pm Sat 8:30am-1 pm Sales Hours M-F til 9 Sat 'til 5:30 Juat off Bus I -40 at 4th & Broad Wlnaton-Salsm 722-4191 1 -800-842-9242 THE TRIAD'S USED CAR HEADQUARTERS! Modern's "Satisfaction Plus" Promise Everyday dbcount prices Convener! finrav HI | jmmp Myj Li uXI " on every or ana woe wifiow?iv*de Tremendous sdecton of Prolessiorai s^es ooineiofi Mned veNdestodMOttircn1 IdImAd vou? not Kissk voitf' ?;:??? Too do! v tor vour tide-in! f- Free tomer or couoons! '?f ?w? TW Iwf III IW nMBW Mi AwiMnrtng jftw -sates service! 1992 BUICK REGAL GS V-6, cassette, PW, cruise tilt. 4-dr. *12,961 1985 PONTIAC SUNBIRD CONV. Auto. A C cassptip PW li? Jgjgp 1994 CHEV. CAVALIER 224 Red, 4000 miles, auto, air. PW. PL. tilt, cruise, loaded! *13,961 1992 BUICK ROADMASTER 4 DR. Gray, fully powered! ?15,961 1992 DODGE DAYTONA ES Red, V-6, auto, air, cruise and more! ?10,261 1993 CHEW BERETTA Auto, AC, cass., red. ?9961 1992 FORD ESCORT LX 5 spd., A/C, cassette. ?7961 1992 DODGE CARAVAN V-6, auto, A C, 7 pacconrjor ?13,960 1992 PONTIAC SUNBIRD ? -CONVERTIBLE SE ? ? Red, auto, tilt, cruise, PW. PL. loaded. ?12,961 1993 CAPRICE CLASSIC 4 To Choose. Cruise, A/C. ?14,260 1993 PONTIAC SUNBIRD LE . Auto. A/C, AM/FM 3 to choose. 1992 CHEVY CORSICA LT Auto. A/C, AM/FM. *88GO 1989 CHEV. ASTRO VAN #6696 A. Auto, PS, PB, cruise, tilt, dual A/C. console ?7988 1981 CHEVY EL CAMINO #6413A. V-8, auto. PS. PB, tilt, cruise. AC. bed mat, chrome rear step bumper 1991 CHEV. S10 PICKUP TAHOE . #6626B 4.3 V6, auto>. PS. PB. A/C. tinted glass, cass. ?7988 JUST OFF BUSINESS 40 AT 4TH & BROAD WINSTON-SALEM 722-4191 ? 1-800-842-9242 1990 CHEV. 454SS ' #8082A. Auto. PS, PB, p. windows, p.d. locks, tilt, - cruise, A/C, console cass *13,988 1992 S10 TAHOE BLAZER 4X4 #7341 A. 4 dr., 4.3 V-6, auto PS. PS. PW. PDL, cruise, tilt. A/C, console. ?17,988 1992 NISSAN KING CAB #6003A. PS, PB, cass., tinted glass, rally wheels ?8988 CHEVROLET AT MODERN NISSAN 1993 MAZDA MX6 LS 5 speed, air, AM FM cassette. CD player, leather. PW. PDL. cruise tilt', local trade, low miles 5K $16,850 1993 MAZDA PROTEGE LX Auto, air. AM FM cassette. PW suipuul, ll mint cond ?11,950 1991 NISSAN MAXIMA Pearl glow. auto., air, AM FM cas sette. PW. PDL. cruise, tilt, loaded, local trade. ?11,650 1991 CHEVY CAVALIER 4 DR. Auto., air. AM/FM cassette, low miles 40K. lot more 1991 DODGE SHADOW Auto., air, stereo, mint cona. ?4850 1992 FORD ESCORT 4 DR. LX AutO. air. AM FM cassette, cruise, PM, low miles. ' 1993, NISSAN 240 SX SE Leather, air, 5 speed, AM/FM cassette. PW. PDL. p moonrool, loaded, one owner ?14,950 1993 TOYOTA COROLLA Auto . air. AM FM cassette air Day, luw muss. ? ?10.850 1991 tEXUS CS 250 Black, auto . air. AM/FM cassette, tan leather. PW. PDL. moonroof, loaded ?10,950 1992 NISSAN PATHFINDER SE V6 Auto., 4X4. air, PW. PDL, cruise, tilt, AM/FM CD player, one owner, local trade, 29K miles. *19,850 1990 NISSAN 300 ZX AM 5 speed, leather, air, T-top, FM cassette, p. seats, pW, PDL, low miles. ?l6,8SO 1994 NISSAN ALTIMA GXE . Local trade. 1.800 miles, auto., air, leather. AM/FM cassette, all power OBT. gold package. *15,9SO AT MODERN TOYOTA 1992 TOYOTA PASfcO AT. A/C, cassette. ?10,799 1993 GRAND CHEROKEE LAREDO Loaded, alloys, green. 1992 FORD AEROSTAR VAN XL pkg , 7 passenger, auto . A/C. tilt, cruise. ?12,995 1987 TOYOTA CRESSIDA Auto., A/C. PS. PB. cruise, titt, cass., alloys. 70K miles. 1993 TOYOTA TRUCK Reg. 5-spd., PS. PB. 1993 LAND CRUISER Burgundy, loaded, with all power opts, leather Must See! QUERN NEXT TO WAL-MART AT UNIVERSITY PARKWAY & 52 NORTH WINSTON-SALEM 767-8260 ? 1-800-722-9386 <SB> TOYOTA 550 PETERS CREEK PARKWAY WINSTON-SALEM 761-0404 ? 1-800-642-0808
Winston-Salem Chronicle (Winston-Salem, N.C.)
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July 7, 1994, edition 1
18
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