iMfeyette Jones, of SXtSI, joined Wanda Stark and Mark Maxwell, weather easier for SewsChannel
Dr. William //. Turner during the luncheon. 12 \\ XII, was the keynote speaker.
Triad Black Media Professionals
present fifth annual media workshop
B> PKLECIA P. MCMILLAN
cial to I he ( limiiu Ic
The Triad Black Media Pro
fessionals (TBMP) presented
their fifth annual media work
shop Saturday at the Winston
Salem Journal's new production
facility on Fifth Street. Wanda
Starke, News Anchor for
NewsChannel 12 WXII, was the
moderator, and Mark Maxwell,
weather caster for WX11. was the
keynote speaker. The theme for
the session was "Making the
Media Work for You."
Maxwell spoke about the
joys and challenges of being an
African American working in the
media. "As African Americans,
we have to identify with a world
that is not our own," he said.
"But when we feel the pressure',
we must know to turn to each
other." He said people keep him
motivated: his famih and his
desire to be a positive role model
for youth in the community.
Ann McGill, reporter for
WGHP-TV. 'offered the welcome
to the crowd of 50. She is the
president of TBMP. She also
informed the group about the
expectations for the event: infor
mative sessions, a panel of
experts, door prizes and a chance
to ask questions.
During the workshops, vari
ous speakers told the audience
how news is considered and
selected for publication, in order
to give them an idea of how to
get stories noticed. \
Scott Maxwell, reporter from
the Winston-Salem Journal, said
those who want to get articles
noticed need to put the request in
writing and fax it to the appropri
ate person. Patrons.should call
ahead to the information desk to
find out what editor should
receive the information in ques
tion. he said, and send a press
release that contains the 5 Ws
and the II ? who. what, when.
where, why. and how.
Joe Watson of WSNC Radio
said the earlier information
comes in. the better. He advised
churches not to send an
announcement with six different
events on it, but to send them
one at a time. Radio stations and
other media are concerned with
the number of people who will .
attend an event, as well as the
amount of financial support an
organization has donated during
fund raising.
Kevin Cox, media relations
director at Wake Forest Univer
sity, advised the audience to
include two phone numbers as
contacts on a press release, to be
brief and include the 5 Ws and
the H. He also called attention to
media plans that stations and
newspapers have. They plan
months and sometimes a year
ahead. Turning in information
three months ahead is not too
Members of the Triad Hlack Media Professionals organized the workshop. Pictured are Sandra Krown and
\edra Baldw in, front: and \ettie Rowland, Wanda Stark, Ann VV. Irving and Ann Mcdill.
Aldine (iriggs, from (ialilee Baptist Church, the Rev. Donald Jenkins, pastor of St. Paul United Methodist
Church, and Jerry Drayton attended the workshop to find out how to make the media work for their churches.
soon.
Anthony Wilson, reporter
from WTVD-TV in,Durham,
spoke about interviewing tech
niques. He discussed the mes
sage that goes out when people
respond with the phrase "no
comment." He advised people to
he careful what they say, because
once it is in print or on tape, they
can't take back their words.
Following the workshops,
the group dined together. Saint
Paul United Methodist Church
provided the luncheon.
Several area' businesses
donated door prizes and sup
ported the event. Among them
were Ascott Insurance Agency.
Carolyn MeMurray. the Greens
boro News and Record, Sara
Lee, Special Occasions, WGHP"
(FOX X). WJMH-FM (102
Jam/). WQMG-FM (Power 97k
WXI1 and the Winston-Salem
Journal.
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